Atsui: A Local Performance and Athleisure Brand Made for Comfort, Style, and Confidence Is Making Waves In The Country
The conception of Yoga pants and sweatsuits worn only inside the gym are a thing of the past. These types of clothing have evolved through the years and defined street-style chic. The modern-day society has already embraced athleisure as a staple piece of clothing in every Filipino’s wardrobe necessities. Gone are the days that we feel constrained by our outfit choices. The choice of a new flexible, comfortable local athleisure brand that will give us a versatility in showing our silhouettes is here.
Atsui which is translated to “hot” in Japanese is a local brand that produced and exported sportswear since 2014. The vision of the brand is to provide Pilates and Yoga wear that would match the needs of everyday enthusiasts in function, fashion and price. The brand plans to expand its reach to provide the same comfort and confidence to all kinds of movements.
“I lived away and trained for Pilates for a few years, and when I decided to bring my experience back to the Philippines, I was taken aback to find that there were very limited options in the country; quality active wear was available, but it was often too expensive,” shares Leslie Silvestre, one of the founders of Atsui. “The response for Atsui within the community has been overwhelming, and we just want to extend and share the brand to everyone who enjoys an active, stylish and fun lifestyle.”
With Asuis’s strong commitment to quality, the brand introduces Airemov which is a specially woven 4-way stretch and moisture-wicking fabric with increased elastane that allows each pieces to move as you do. “We make sure we use the best fabrics to provide the support needed for high performance activities such as spinning, boxing and crossfit,” says Homer Silvestre, co-founder and designer for Atsui.”Each product that we create at Atsui is carefully designed and engineered with uncompromised quality at honest, appropriate value.”
At the Raffles Residences Lounge, Atsui’s 2017 Pre-Holiday collection was recently launched on the 27th of September 2017 with a pop-up showroom and showcased the brand’s signature style and quality active wear for all sports and activities.
Rivers is the newest collection, inspired by Asia’s great rivers and the the different and changing circumstances around it. The new collection exhibits Atsui’s movement and progress through pieces that blends form and function: rich in colors, classy prints, comfortable and durable.
2017 Pre-Holiday Collection: Rivers
HUANGPU | Inspired by the river that bisects Shanghai that highlights the two faces of the city – Puxi with its historical architectures and Pudong which is lined with modern skyscrapers
SUMIDA | Inspired by the river in Tokyo, Sumida is a study of contrasts juxtaposing the Japanese reverence of nature with its Sakura tree-lined banks against the electric energy of the big city
CHEONGGYECHEON |Taking from the changing view of progress of the Korean mega city of Seoul, where the Cheonggyecheon River is found, the collection features patterns that hint of technology, reworked urban camouflage and topological maps.
ATSUI BASICS COLLECTION
Stylish designs in neutral palettes and solid hues
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