They all shared a video about their lifetime partners and how their lives were made brighter because of the respective lifetime partners who believed in them, supported them, and inspired them. I couldn’t help but shed a tear upon listening to each of their stories. These people are the persons who made them what they are today.
Enchong Dee, one of the ambassadors confessed “‘It was a very emotional experience developing my video with Sun Life,” He also added “When i saw the finished product, i couldn’t help but cry.” His coach was instrumental to his success in sports and showbiz and as such, is someone he will never forget.
Matteo on the other hand shared his relationship with his grandfather. He appreciated the video and can’t help but get emotional. ”This is it as real as it gets. The authenticity of emotions was clearly captured in the videos, and I look toward to sharing it with everyone,” he said.
Meanwhile, Charo made everybody fall in love with her love story. It was like a fairytale come true. she remembered every detail as if it has just happened. “Seeing an important part of my life immortalized through the video brought back so many memories that I share with my lifetime partner,” she said. “It was unnerving at first but in the end, it was a beautiful way to pay tribute to someone who impacted my life in so many ways.”
Embodying lifetime partnerships
Sun Life hopes to encourage our countrymen to find that lifetime partner who will bring out the best in them and that is through the stories shared by Piolo, Inigo, Enchong. Matteo, and Charo.
“Their stories exemplify the kind of partner Sun Life aims to be for every Filipino pursuing his financial journey,” Sun Life Chief Marketing Officer Mylene Lopa said. ”We are committed to helping them make life brighter.”
All the said ambassadors are long-time Sun Life clients. “This brings truthfulness to their testimonies of having found a lifetime partnera ‘kaakbay’ in Sun Life in their financial journey. We’re thankful that they supported our vision and permitted us to share their stories to Filipinos,” she said.
The Kaakbay” videos will be posted on Sun Life’s Youtube channel, @SunLifePH, with a new one premiering every week beginning July 13.
Those who will watch the videos will get a chance to win a trip for two to Singapore by sharing their own stories of lifetime partnership on @SunLifePH on Youtube or Facebook. Consolation prizes will also be given away. The full mechanics are available on Facebook.
Meanwhile, the soundtrack for the campaign, also entitled “Kaakbay‘ which was written and performed by Inigo himself, will soon be hitting airwaves nationwide, while its music video will be shown on Myx. ”It’s a song you can dedicate to an important person in your life,” he said. ”We don’t always tell our loved ones how much we appreciate them, but I hope that this song and our own ‘Kaakbay’ videos will inspire everyone to express just how much their loved ones mean to them.
Providing lifetime financial security
Sunlife introduces Kaakbay as its latest effort in renewing its promise to become the Filipinos’ lifetime financial partner and its goal of providing its clients with lifetime financial security, which it has consistently done since it introduced life insurance in the Philippines in 1895
”Providing our clients with lifetime financial security is the core of our mission. In fact, Sun Life pioneered life insurance in the Philippines 124 years ago so that Filipinos can enjoy its benefits. This advocacy is complemented by our products and services, which we have diversified through the years to serve even their health and wealth needs,” Lopa said. ”And we will not stop there. As our clients’ lifetime partner, Sun Life will continue to innovate and improve so we may serve our clients better.”
Piolo emphasized that his own relationship with Sun Life is truly one that can be defined as a lifetime partnership.”Sun Life has been my lifetime partner in every step of my journey. A ‘kaakbay’ in every way. With their help, I’ve been able to secure a brighter future not just for myself, but for my family as well,” he said. “i hope that my story, as well as that of my fellow ambassadors, will encourage more Filipinos to pursue financial security and live healthier lives with Sun Life as their lifetime partner.”