Lipa City Vice-Mayor Mark Luancing and the representative of Mayor Africa, Atty. Willy Rivera, graced the inauguration of the store owned by Franchisee Eric Reyes and supervised by Managing Director Eugene Reyes. They were joined by Jollibee Foods Corporation (JFC) Country Business Group – Philippines Head Joseph Tanbuntiong and Mang Inasal officials led by Business Unit Head Jojo P. Subido, South Luzon Regional Business Unit Head Lelette Minerales, and Operations Director Lucy Salazar.
The 600th Mang Inasal store is located at J.P Laurel National Highway Purok 1 Barangay Tambo Lipa City Batangas.
Lipa’s business friendly environment, its growing popularity as a weekend destination, and its attractiveness as a cultural and religious hub prompted Mang Inasal to open this milestone store in the city. This is the fourth Mang Inasal store in Lipa and the 21st in Batangas.
Visual artist Paulina Luz Sotto designed the Mang Inasal store’s celebratory marker. Her design was also used in the jeepney art installation that was set up in each of the stores that participated in the countdown to the 600th store.
Sotto’s abstract design depicted the journey of Mang Inasal as one of the fastest growing businesses within the JFC. A miniature version of the jeepney artwork was given as a token of appreciation to Mayor Africa during the Mang Inasal team’s courtesy call last Sept. 2.
Mang Inasal Tambo, Lipa store franchisee Eric Reyes said, “We’re grateful to be part of this milestone in the continuing evolution of Mang Inasal. We support the Brand’s aspiration to be a National Icon.”
“For over 15 years now, Mang Inasal has endeavored to make true its brand promise of providing best-tasting, high quality, value-for-money food and a dining experience where its customers relish uninhibited joy of eating,” Subido added.
The Mang Inasal jeepney art installation finally reaches its destination in Tambo, Lipa City, Batangas where MI’s 600th store opens. The jeepney was used to mark the countdown from MI’s 591st to the 600th store and carries the symbolic “Gridlock” design of Paulina Luz Sotto whose roots are from Lipa City.
Lipa City Vice-Mayor Mark Luancing (center) and Atty. Willy Rivera (second to the right) pose for a posterity shot at the Mang Inasal jeepney. They are joined by JFC Country Business Group Head for the Philippines Joseph Tanbuntiong (third from left), MI Business Unit Head Jojo Subido (second from left) and Franchisee Eric Reyes (left) and Managing Director Eugene Reyes.
The consistent delivery of this brand promise across a network that is 95 percent franchised continues to be a challenge. But Mang Inasal has been fortunate to have had long-time franchise business partners who do not only share the same vision but who are equally dedicated to ensuring the full satisfaction of our customers and other key stakeholders.”