Holi-Squad Leads the 100 Days to Christmas Kickoff at SM Malls in the East

For many Filipinos, Christmas isn’t just a holiday—it’s a season that begins as soon as the Ber months arrive. And no one does it quite like SM, where malls transform into festive wonderlands that set the tone for holiday celebrations. This year, SM Malls in the East—SM City Marikina, SM City Masinag, SM City San Mateo, and SM Center Antipolo Downtown—welcomed the season with the Holi-Squad leading the 100 Days to Christmas kickoff last September 16.


With the theme “100 Days of Kindness,” SM is reminding everyone that the heart of Christmas is in the joy of giving, no matter how big or small.


Festive Kickoff with the Holi-Squad

The opening celebration featured the Holi-Squad Mall Greeting and the unveiling of the Happiest Holiday Décor, highlighted by SM’s iconic Holiday Grand Red Ribbon—a symbol of unity and cheer.


The Holi-Squad will continue to spread magic across the malls with appearances, surprises, and activities designed to bring families together.


Exciting Holiday Activities to Watch Out For


Here’s a peek at what’s in store this Christmas season at SM Malls in the East:


Centerpiece Displays & Santa’s Chair – Starting October 20, shoppers can enjoy holiday setups perfect for family photos and social media snaps.


Holiday Santa Run – On November 16, SM City Marikina invites families to lace up for a fun-filled festive run.


Holiday Snowflakes Surprises – Expect magical surprises at the malls on December 6.


World Chorale Day – Be uplifted by choral performances on December 8.


Happiest Holiday Weekends – All throughout December, families can enjoy Santa meet-and-greets, Christmas carols, and live busking sessions.


Share Joy with SM Besties of Joy


This year introduces the SM Besties of Joy, cuddly teddy bears that make giving even more meaningful. For every purchase, another bear is donated to a child in need—letting shoppers be part of spreading holiday cheer beyond the mall walls.


Holiday Shopping Made Easier


From December 1 to 31, mallgoers can take advantage of exclusive SM Malls Online Holiday Deals—perfect for stress-free shopping, dining, and gift-hunting during the busiest season of the year.


With the Holi-Squad at the helm and a lineup of festive activities, SM Malls in the East are set to make this Christmas season not only joyful but also meaningful. It’s the perfect reminder that the holidays aren’t just about bright lights and gifts, but about kindness, unity, and moments shared with loved ones.