SM City Baliwag Empowers Local Artists Through Art for Everyone

LEADERS UNITE FOR ART. Officials from Bulacan and SM City Baliwag join hands in the ceremonial paint pouring to open the art exhibit. Gracing the event were (L-R) Mr. Ajay Manalo, representing Vice Governor Alex C. Castro; SM City Baliwag Mall Manager Rodora S. Tolentino, Ms. Trishia Salveio, representing Governor Daniel Fernando; Baliwag City Administrator Eric Tagle; and Dean of College of Architecture and Fine Arts, Bulacan State University Ar. Dennis L. Estacio, Ph.D.

SM City Baliwag has turned into a vivid canvas this month as the mall officially launched “Art for Everyone”, an art fair that boldly transforms mall space into a platform for Filipino creativity, spotlighting works that are not only meant to be admired but owned.

Running until July 31, Art for Everyone goes beyond the traditional gallery experience by offering a space where art is accessible, artists are celebrated, and the public becomes part of a cultural exchange. The exhibit is not just a visual feast but a creative opportunity, designed to showcase and sell the works of Bulacan’s finest and rising visual artists.

 

ART FINDS HOME. SM City Baliwag launches a platform for both seasoned and budding Bulacan artists to connect with the public and sell their works.

 

A collaborative effort with the Bulacan State University College of Architecture and Fine Arts Faculty and Alumni, and Ang Bagong Likha Art Group, the exhibit features a diverse collection of paintings, mixed media pieces, and digital art.

The effort echoes the success of last year’s Art Market, which earned SM Supermalls a Gold Stevie® Award for Innovation in the Use of Events.

INSPIRED VIEWING. An art lover is drawn into the color, texture of a local piece on display at SM City Baliwag’s Art for Everyone.

MASTERPIECE MOMENT. A visitor gets an intimate look at a standout artwork, taking in the details that speak to Bulacan’s rich artistic heritage.

“Art for Everyone isn’t just an exhibit—it’s a platform,” said Mall Manager of SM City Baliwag, Rodora Tolentino. “We want our mall to be a place where art can thrive, where artists can turn their passion into opportunity, and where people from all walks of life can enjoy and own a piece of Filipino creativity.”

BULACAN ON CANVAS. A vibrant collection of local artworks captures the heart of Bulacan’s thriving creative scene at SM City Baliwag’s Art for Everyone.

The exhibit at SM City Baliwag officially opened on July 19, drawing art lovers, collectors, students, and weekend shoppers into a multi-sensory experience. Beyond the brushstrokes and frames lie stories of heritage, modern identity, and the evolving Filipino spirit told by artists who call Bulacan home.