Ube Nation Is Taking Over SM Malls in the East Metro

Indulging in anything Ube is easy peasy at SM Malls in the East Metro

East of Metro Manila, Philippines – From viral desserts on social media to purple-inspired café creations across the globe, ube continues to capture the hearts — and taste buds — of food lovers everywhere. Once known mainly as a Filipino favorite, this vibrant purple yam has now become an international sensation, appearing in lattes, cakes, ice cream, pastries, and specialty treats in different parts of the world. Its rich flavor, comforting sweetness, and unmistakable color have made ube a standout in the global food scene and a source of Filipino pride.

Ube Nation at SM City Marikina, SM City Masinag, SM City San Mateo and SM Center Antipolo Downtown

At SM Malls in the East Metro, the ube craze is bigger, bolder, and more delicious than ever. With so many exciting ube-inspired finds across dining spots, cafés, bakeries, and pasalubong favorites, every food trip feels like entering an ultimate Ube Nation — where every gala becomes a purple-filled adventure.

Ube silvanas from Brownies Unlimited in SM City Marikina and SM City San Mateo

Halokay Ube from Bebang Halo Halo at SM City Marikina

Classic Halo-Halo with Ube ice cream and halaya from Bacolod Chicken Inasal in SM City Marikina and SM Center Antipolo Downtown

Craving a refreshing and creamy treat? Enjoy classic halo-halo and ube-loaded desserts from Bebang Halo-Halo, Kuya J Restaurant, and Chowking, serving up satisfying Ube Halo-Halo combinations perfect for cooling down during mall strolls.

Happiness in Zus’ Ube Frappe at SM City Masinag

Ube Milk Drink from Pickup Coffee SM Center Antipolo Downtown

Coffee lovers can also max out their café experience with flavorful Ube Latte creations from ZUS Coffee and Pickup Coffee, where creamy coffee blends meet the sweet and nutty goodness of ube in every sip.