A Filipino holiday favorite, now a cheesy Subway® sandwich with award-winning Smoked Gouda from the USA

 

Manila, Philippines — Nothing says Filipino Christmas quite like sharing a plate of savory, sweet ham. This year, Subway® Philippines is giving that beloved tradition an irresistibly cheesy twist with the launch of the all-new Gouda Pineapple Ham Sub. Featuring sweet ham served with premium Smoked Gouda Cheese from the USA for a delicious blend of sweet, tangy, and creamy goodness, this limited-edition sub is available starting November 19 at all Subway® Philippines stores nationwide.

 

In the latest flavorful step to bring USA cheeses into the hearts of local diners, Cheese from the USA has partnered with Subway® Philippines to offer Filipinos a premium cheese experience that feels elevated yet familiar—a perfect flavor to celebrate the season.

 

Marrying tender slices of chicken and ham with a spread of tangy pineapple jam, all tucked into Subway’s signature bread, the Gouda Pineapple Ham Sub is made more enjoyable with the addition of the melted, award-winning U.S. Smoked Gouda.

 

The U.S. Smoked Gouda, named Best of Class at the 2024 World Championship Cheese Contest, adds richness and harmony to any dish. Renowned worldwide for its smooth, creamy texture and delicate smokiness, it is the perfect choice for Subway’s latest festive creation.

 

Complemented by crisp vegetables, the Gouda Pineapple Ham Sub delivers a well-balanced, satisfying and flavorful bite for both cozy meals and joyous celebrations.

 

Bringing Cheeses from the USA to the Philippines

 

The latest partnership by Cheese from the USA underscores its commitment to bringing the best of U.S. Dairy to Filipinos.

 

“The Gouda Pineapple Ham Sub brings together flavors that Filipinos already love, especially the sweetness of holiday ham, reimagined as a hearty, flavor-packed sandwich,” said Benjamin Fong, Head of Culinary Innovation, APAC, Subway®. “We wanted to create something festive yet balanced. It’s indulgent, but still fresh and easy to enjoy.”

 

“Having Cheese from the USA featured in a sandwich that celebrates the warmth and generosity of the Filipino holiday season is truly special,” said Dali Ghazalay, Regional Director – Southeast Asia, USDEC SEA. “Food has always been at the heart of every Filipino celebration. We’re thrilled that USA Cheeses can now be part of that tradition. Through this collaboration with Subway®, we hope to take more Filipinos through a discovery of how USA Cheeses can elevate any meal and bring friends and families together this festive period.”

 

Quality That Is Trusted Around the World

Made in Wisconsin, America’s Dairyland, the Smoked Gouda embodies the craftsmanship and quality that Cheese from the USA is known for. It is produced with strict compliance to standards and regulations, that ensure safe, high-quality dairy every time. It is why chefs, restaurants, and food lovers around the world trust Cheeses from the USA.

 

The launch of the Gouda Pineapple Ham Sub follows the success of the limited-edition Triple Cheese Steak Sub earlier this year, which featured the Shredded Mexican Blend from Joseph Farms.

The Gouda Pineapple Ham Sub is available only until January 2026 for dining in-store or delivery. Price as follows: P210 (6-inch ala carte), P400 (Footlong ala carte) and P220 (Wrap ala carte). Prices may vary.