Truly embodying the Cyberzone #TechWeLikeZoneWeLove promise, we’re continuing to make responsible tech disposal easy and accessible, right where people already are: inside SM Supermalls.
Cyberzone, in partnership with SM Cares, helps turn e-waste disposal into a simple, safer habit through dedicated drop-off points rolled out nationwide in partnership with Smart Communications and PLDT Home, beginning in June 2024.
Across participating SM Supermalls, these collection bins give mallgoers a clear, accessible place to drop off old gadgets and broken electronics that are in need of proper disposal. Instead of ending up in drawers or landfills, e-waste can be responsibly handled through a system designed for everyday convenience and better environmental discipline.
14,327 kg Properly Collected and Segregated
Since the partnership began, Cyberzone’s E-Waste Collection Drop Boxes have helped gather 14,327 kg of electronic waste across 89 SM Supermalls, 69 of which are located in the Cyberzone area. This ensures materials are properly collected and segregated for responsible handling. Serving as a reflection on the growing community habit made easier through clear drop-off points and a consistent, accessible mall experience.
“We take pride in being the go-to tech destination for shoppers,” said Patrick Pacla, Vice President for Cyberzone Operations and Marketing at SM Supermalls. “But as gadgets evolve, so does the need to dispose of old electronics responsibly. Everyone has a role to play, and Cyberzone is committed to making it simpler and safer to do the right thing, so tech does not end up harming the planet.”
Curious about what happens to your broken and old devices after dropping them in e-waste collection bins at Cyberzone and SM Supermalls? Watch this video: https://youtu.be/jSsJkP8rGMQ?si=6a4tu1LL2oQBFWBY
Sustainability Built to Grow Through Partnerships
Our dedication to responsible tech consumption is built for the long run. Cyberzone and SM Cares, together with Smart Communications and PLDT Home, will continue expanding e-waste collection bins as new malls open. Today, drop-off points are available in Cyberzone branches and SM Supermalls, helping move communities closer to an #SMWasteFreeFuture.
For updates, follow SM Cyberzone on Facebook, Instagram, and TikTok.
And for immersive tech experiences and always something exciting to discover, Cyberzone #TechWeLikeZoneWeLove keeps you on the loop, in-store and online. Visit www.smcyberzone.com for more information.
This February, SM Supermalls brings together two of the most joyful occasions of the season—Chinese New Year and Valentine’s Day—for a month-long celebration that’s all about love, luck, and unforgettable experiences. Welcome the Year of the Horse with festive finds, romantic moments, and prosperity-filled activities designed to make every visit extra meaningful!
Discover love and luck at the Lucky Feels Bazaar (February 1–28)
Step into the heart of the celebration at the Lucky Feels Bazaar, a unified Chinese New Year and Valentine’s Day pop-up bazaar that blends romance and prosperity in one exciting space.
Whether you are looking for giftables perfect for expressing love or just exploring lucky charms, trinkets, and prosperity-themed finds to attract good fortune for the year ahead, this is where heartfelt gestures meet auspicious beginnings—all in one stroll!
Step into festive photo-worthy Lucky Feels installations (February 1-28)
Get into the celebration the moment you arrive as SM Supermalls transforms with vibrant Lucky Feels installations. Enjoy romantic Valentine’s spots (February 1–15) early in the month, then watch the mall shift into bold and joyful Chinese New Year themes (February 16–28) as the celebration continues. Walk through eye-catching entrance arches, spot playful entrance stickers, admire festive hanging decorations, and strike a pose at curated photo spots.
Shop, snack, and play at Bites and Buys (February 1–28)
Experience a marketplace that’s anything but ordinary at Bites and Buys. This lively space brings together artisanal crafts, cutesy collectibles, and yummy treats loved by Gen Zs and trend hunters alike. Join the fun by trying the claw machines and score a chance to win your zodiac bestie—because luck should always come with a little play.
Capture and Snap the Lucky Feels (February 1–28)
Don’t miss the Snap the Lucky Feels photo spot, featuring a vibrant money tree adorned with ang paos, beautifully paired with a Valentine’s Day-inspired setup! It’s the perfect backdrop to capture moments of love, luck, and festive joy—ready for sharing with friends and family.
Taste and trend with #CNYMustTry (February 16–28)
From tikoy to TikTok, celebrate Chinese New Year the modern way with #CNYMustTry. Indulge in classics such as dumplings, tanghulu, milktea, and more. It’s your go-to guide for celebrating traditions—on your table and on your feed!
Experience even more festive fun at select SM malls
At select SM malls, the celebration doesn’t stop at shopping and photo moments—it comes alive through a series of exciting activities designed to spark joy, luck, and shared experiences. Feel the festive energy as dragon and lion dance performances, led by a charming dragon and lion, bring movement and music to the mall on Feb 17 / 20-22.
Extend the fun online by trying the Fortune Filter on TikTok from February 1–28 and discover what kind of luck awaits you this season. Back at the mall, test your skills and your fortune at
the Unlock Lock games happening on February 17–22, where exciting prizes await lucky winners.
For family-friendly moments and photo-worthy encounters, don’t miss the Chinese mascot meet and greet, perfect for creating cheerful memories with loved ones. Cap off the celebration with a spectacular finale as the sky lights up during the CNY 2026 fireworks, ending the season on a high and lucky note.
Feel the love.Chase the luck. Celebrate it all at SM Supermalls.
Make this season extra special by celebrating where love, luck, and community come together. Visit your most loved SM Mall, experience the Lucky Feels, and create maxed out memories worth sharing.
Leap into lucky vibes this Year of the Horse—only at SM Supermalls!
For the full schedule of activities and participating malls, visit www.smsupermalls.com. Or, you can follow @SMSupermalls on social media for the latest updates, must-try finds, and festive surprises.
SM Prime Holdings, Inc. (SM Prime) continues to lead the way in sustainable property development, delivering low-carbon office spaces and climate-smart retail environments through energy efficiency initiatives, on-site renewable solutions, and strategic long-term partnerships.
A sustainable future for all. The iconic SM Mall of Asia, the world’s 6th largest mall, has become a sustainable retail shopping destination. Its physical and economic resilience stands as a testament to SM Prime’s commitment to sustainable business strategies.
From efficiency to impact
SM Prime has implemented programs such as lighting upgrades, improved air conditioning and ventilation systems (ACVS), and optimized building management systems since the 1990s —significantly reducing emissions, proving that energy efficiency delivers environmental and economic benefits. In 2024, SM Supermalls reduced electricity use by 38%, avoiding 156,736 metric tons of greenhouse gas emissions (GHG) and saving ₱2.3 billion.
In the recently concluded 5th Energy Efficiency Excellence Awards of the Department of Energy (DOE), SM Prime’s business units, namely, SM Supermalls, SM Offices, and SM Hotels, was awarded multiple Certificates of Excellence.
This success reflects collaboration among engineering teams, service providers, tenants, and customers, driven by the company’s leadership and commitment to the SM Green Movement.
Renewable energy milestones
Guided by its goal of Net Zero by 2040, SM Prime is making decarbonization practical, reliable, and scalable. At SM City North Edsa, it recently celebrated a milestone for clean energy in the country, with 59 properties generating a combined 100 megawatts (MW) of on-site renewable energy—one of the largest solar capacities among property developers in the Philippines.
A historic 100MW milestone. At Quezon City, the SM North Edsa, the first Philippine mall to use clean energy with rooftop solar photovoltaic systems, continues to deliver SM Prime’s people-centric sustainable retail spaces.
Today, more than 50% of energy use across SM Supermalls comes from renewable sources, supported by partnerships with Aboitiz Renewables, TotalEnergies, Citicore Renewable Energy Corporation, and leading solar providers. This collaborative approach empowers communities while building a safer and more sustainable future.
Working with WWF-Philippines, SM Prime has committed to the Science-Based Targets initiative (SBTi) and is working towards its near and long-term targets.
Retail architecture working with nature
At the heart of SM Prime’s energy strategy is the creation of sustainable, resilient spaces that enrich experiences for the community. Across its malls, SM integrates passive design elements—high ceilings, large atriums, skylights, open spaces, and natural ventilation—reducing daytime energy consumption while offering brighter, breezier, and more welcoming spaces for relaxation, dining, and shopping.
Technology meets nature. In SM City East Ortigas, natural light brightens the food hall, and retrofitted lighting produces significant energy savings.
Smart solutions such as motion-sensor escalators, solar-powered outdoor spaces, and energy-conscious cooling systems make SM Supermalls a top retail destination for tenant-partners and customers alike.
Shared climate benefits for all
“Customer expectations evolve quickly. When our leaders first initiated this project, it was in the early days of learning about the impact of our consumption on the planet. Now, brands – whether big luxury labels or small and medium enterprises – are looking for partners who invest in circularity and ESG impacts,” said SM Supermalls president Steven Tan.
As SM Prime continues to scale its energy programs, its SM Green Movement builds a resilient energy infrastructure to create a safe, comfortable, and welcoming space for its communities.
“We are committed to making our malls as energy efficient as possible by implementing advanced technologies and best practices. SM Supermalls will keep expanding its sustainability efforts to reduce environmental impact and improve the quality of life for both the planet and the communities we serve,” said Tan. ###
Start strong. Find what fits. Your future begins at SM.
On-the-spot hiring success at SM Job Fairs in 2025 underscores the program’s real-world impact, symbolizing thousands of lives changed through accessible employment opportunities and strong public-private collaboration.
As the new year opens, SM Supermalls reaffirms its commitment to Filipino job seekers by welcoming 2026 with renewed energy, bigger opportunities, and a proven track record of impact through its nationwide Job Fair program.
Building on a landmark 2025, SM Job Fairs have evolved beyond traditional recruitment events into a full-scale career ecosystem-bringing together employers, job seekers, skills training, and government services in one accessible, community-based platform.
Massive crowd of job seekers during Labor Day Job Fairs at SM City Bacolod (left photo) and SM Mall of Asia (right photo).
A Strong 2025 Performance, By the Numbers
In 2025 alone, SM Supermalls hosted 198 job fairs nationwide, connecting over 117,000 job seekers with more than 6,000 employers across industries. These efforts resulted in 15,000+ hired-on-the-spot, proving that accessible, purpose-driven platforms can deliver real employment outcomes at scale.
Senior High School students explore future career paths and digital upskilling opportunities at interactive booths during an SM Job Fair heid in 2025, in partnership with government and private sector stakeholders.
Beyond hiring, SM Job Fairs expanded their impact through partnerships with key government agencies, embedding skills training, digital upskilling, and on-site services directly into job fair venues-helping future-proof Filipino workers while removing barriers to employment.
Reputable and prestigious employers from PMAP’s network like BDO Coca-Cola and SM Supermalls, open doors to job seekers during the two-day career event at SM City North EDSA.
Zamboanga City Opens the Year with an Exclusive Job Fair
Leading SM’s 2026 kickoff is SM City Zamboanga, set to host an exclusive Job Fair on January 16-17, from 9:00 AM to 4:00 PM at the Zamboanga City Coliseum.
Held in partnership with the Public Employment Service Office Zamboanga City (PESO) and Department of Labor and Employment Region IX (DOLE IX), the two-day event will feature over 400 job openings from more than 20 employers in retail, food and beverage, customer service, operations, and support services.
A strong turnout marks the previous exclusive Job Fair at SM City Zamboanga in 2024, with hundreds of job seekers lining up early to explore employment opportunities and submit applications-proof of the city’s strong demand for accessible jobs close to home.
With the empowering call to action-“Start strong. Find what fits. Your future begins at SM”-the job fair invites applicants to explore career opportunities aligned with their skills, passions, and long-term goals.
To ensure a smoother experience, online pre-registration is now open, with strong early interest already recorded. The upcoming job fair is expected to welcome over 5,000 applicants, with more than 4,000 registrants already signed up through PESO as of this week.
On-the-spot interviews and real conversations take center stage during the 2024 exclusive Job Fair at SM City Zamboanga, where employers and applicants connect face-to-face-setting the tone for an even bigger turnout this year
As Zamboanga City continues to grow as a regional economic hub, the SM City Zamboanga Job Fair serves as a vital platform for employment generation, workforce development, and public-private collaboration-supporting inclusive growth in the region.
More Opportunities This Year
With strong momentum from 2025, and a packed calendar ahead, SM Job Fairs begin 2026 ready to connect more Filipinos to meaningful work-one opportunity, one community, and one future at a time.
Job seekers excitedly flex their call back interview slips during an SM Job Fair conducted in 2025.
About SM Supermalls – Job Fairs
Celebrating 40 Super Years of Evolving With Every You, SM Supermalls-one of Southeast Asia’s largest mall developers-continues to maximize the job fair experience by bringing employment opportunities closer to Filipinos through accessible job fairs across its 88 malls nationwide. As the country’s most loved and preferred retail destination, SM designs job fair experiences that are personal and inclusive-connecting different job seeker tribes, from fresh graduates and career shifters to experienced professionals, with employers that match their goals and aspirations. More than a retail space, SM has evolved into a platform for empowerment-bridging job seekers and employers, strengthening workforce development, and uplifting lives through strategic partnerships that support inclusive economic growth.
The locals of the Queen City of the South know how to have a good time—it’s practically in their DNA. Cebuanos are known for their energetic, passionate, yet irresistibly sweet disposition, and this is never more evident than in their loud, lively, and unapologetically fun New Year celebrations—and in festivities all throughout the calendar year.
With 2026 officially here, SM Seaside City Cebu and SM City Cebu are cranking the party all the way up with not-to-be-missed experiences perfect for explosive feasts and wildly entertaining gatherings. Bring out that fiery Bisaya spirit in you, and dare to live an elevated lifestyle with these must-try, Cebufied activities.
Must-Do #1: Go Full Kikay This 2026!
Upgrading your outfit is sure to be a doozy with these kikay-cute finds from these fabulous stores. With a stunning collection of accessories and trend-driven bags, you’ll feel absolutely gwapa from the very start of the year all the way to the end!
Bagel Girl
Step into the New Year with Cebuano flair at Bagel Girl, on the 2nd Level of the Seaview Wing at SM Seaside City Cebu. Pile on the sparkle, play with the shine, and finish every look with jewelry and hair accessories made for celebrating loud, proud, and in style. From street parties to family gatherings, bring that unmistakable Cebuano energy wherever the night takes you.
House of Little Bunny Pop-up Store
Start 2026 the Cebuano way by looking effortless, put-together, and ready for anything by hopping on to the House of Little Bunny Pop-up Store in SM City Cebu’s North Wing. Whether you’re out for celebrations or on the go all year long, these are pieces made to carry you through 2026 in style.
Must-Do #2: Trimmed For Tiny Perfection
Cebuanos like to start things light, easy, and with plenty of smiles. That’s exactly what your little one gets at Cuts 4 Tots on the 2nd Level, City Wing of SM Seaside City Cebu—the first in VisMin. This kid-friendly salon guarantees a stress-free haircut that can keep your kids comfy, confident, and camera-ready all year long.
Must Do #3: Family Fun Awaits
Once your tot has had the perfect little snip, it’s time for some much-needed family bonding. Nothing says ‘fun!’ quite like a fun-filled day at Fantasy World, at SM Seaside City Cebu, located at the Lower Ground Level, Cube Wing. The biggest one yet to open in VisMin, it features a wide array of attractions—from unique games to interactive activities like Simulated Golf and Double Fun Arcade.
Must-Do #4: Upgrade Every Feast and Festivity
Craving for something besides the usual Talisay lechon? Head over to these awesome restaurants instead to shake things up. Serving some of the most mouthwatering meals this side of Cebu, you and your family will be screaming kalami all the way home!
Herbs & Cellar
Cebuanos like their food bold, familiar, and worth coming back for. Ease into the year with a flavor-packed meal at Herbs & Cellar in the North Wing of SM City Cebu. With a fusion-forward menu that gives comfort favorites like sisig and fish and chips a clever twist, it’s the kind of place that keeps things exciting while still feeling just right for local tastes.
Samgyupsalamat
The best way to welcome what’s next is around a table full of food. Say daghang salamat to satisfying, savory favorites at Samgyupsalamat in the North Wing of SM City Cebu. With Korean-style grilling, Filipino flavors, and unlimited marinated meats and sides, it’s the kind of feast made for sharing, celebrating, and lingering a little longer.
Tavolàta
In Cebu, starting strong means sitting down and enjoying great food. That’s why Tavolàta in SM City Cebu’s North Wing offers a feast that shouldn’t be missed. From handmade pastas to hearth-baked pizzas, its warm, inviting Italian fare sets just the right tone for a year meant to be enjoyed.
Super Bowl of China
When the celebration slows down but appetites are still big, Super Bowl of China is the perfect pick. Enjoy comforting Chinese favorites paired with warm, personal service—something that truly resonates with Filipinos who love gathering, dining, and celebrating with friends and family. Find the first VisMin branch at SM City Cebu, North Wing.
Must-Do #5: End on a Sweet Note with Bisaya Brews And Bites
Once the entrée is done, it’s time to treat yourself to dessert and refreshments. A typical Cebuano celebration isn’t complete without a premium brew and a sugary delight that hits just the right spot. For an high-end coffee-and-confectionery experience that’s as sweet as your palangga, make your way to these stellar cafés and pastry shops.
Good Habits Coffee
When the celebrations wind down but the night isn’t over, there’s always time for one more cup. Drop by Good Habits Coffee at the North Wing of SM City Cebu and settle in. With a cozy, homey space and freshly brewed coffee, it’s an easy place to stay up a little longer—whether you’re catching up, getting work done, or just enjoying the quiet before the year fully kicks in.
Beard Papa’s
After all that celebration, there’s always room for something sweet. Swing by Beard Papa’s at the North Wing of SM City Cebu and treat yourself to their famous cream puffs—filled with rich chocolate, ube, honey butter, and other seasonal flavors. They’re light, indulgent, and tempting enough to make even puto and tikoy wait their turn.
Family, food, and fun—that’s what Cebuanos do best! And this rings especially true during the advent of the year. Throttle in at SM Supermalls fully and elevate your lifestyle with our carefully curated lineup of explosive finds to lead you into a whole new era this 2026.
Let the craziness, color, and chaos of Cebu dazzle and wow the start of the year—and let’s keep the party going right till the very end. Malipayong Bag-ong Tuig!
The New Year calls for a bigger, bolder start and blazing-hot adventures. Saying goodbye to 2025 and stepping into a clean slate—while bittersweet, is undeniably exciting, and SM Supermalls is here to ensure you begin the year in the most elevated and exhilarating way possible.
Let’s welcome 2026 together with a show-stopping tour of the latest crown jewel in Cebuano shopping: SM J Mall. From flash-worthy finds to lifestyle upgrades that make noise, this carefully curated lineup of must-haves is guaranteed to satisfy your bold, ever-evolving taste. Let’s all set the New Year ablaze with fiery new energy and explosive possibilities!
Trendy Finds and Explosive Surprises
With its vibrant interiors and shelves bursting with everything your heart desires, the newly opened KKV is not just a lifestyle hub—it’s a full-on treasure hunt waiting to happen. Bring your friends and wander through endless aisles of trendy must-haves, from makeup and skincare to delicious snacks and tech accessories. Who knows? You might just score the perfect little gem to kick off the New Year with a bang!
Megawatt Glam For The New Year
Step into the new year with an ultra-glamorous pair of shoes from Clube Melissa. Strut with newfound confidence and flair in jelly flats, heels, and sandals that combine cosmopolitan style with unmatched durability. With shoes this fierce and sturdy, you’re sure to treasure them for many years to come.
Full Charge Into The Year
Charge up the hype with WIWU! From power banks to cables, to hundreds of quirky, eye-catching mobile accessories—you can flex your own unique style while keeping your tech last longer than a New Year’s Eve party.
Cue The Sweet Explosion
Make every handaan boom-worthy with a mind-blowingly delicious cake from Conti’s. Featuring their signature Pistachio Crunch, Mango Bravo, and other irresistible pasalubong favorites, it’s no wonder Conti’s is every Filipino’s go-to for a show-stopping celebration centerpiece.
Carmen’s Best
Something sweet is finally here. Carmen’s Best is now open, bringing its signature handcrafted ice cream made with rich, high-quality ingredients. From timeless favorites to indulgent flavors, this new spot promises to add a delicious twist to your mall visits.
New Stores For Amped-up Fun
Aside from our all-time favorites, we’ve got even more in store for you this 2026! In just a few months, these much-awaited shops will open their doors to the public, giving you and your family even more jaw-droppingly fun spots to explore, shop, and enjoy.
UGreen
Juice up your 2026 with UGreen, your soon-to-open top tech spot designed to keep all your celebratory moments to all your gadgets fully powered. From fast chargers to hubs and power banks, their reliable accessories will make sure every device never falters all year long.
WATCHprofile
Countdown’s on! Unlock WATCHprofile in just a few months and customize watches and digital timepieces—because the moments don’t stop when New Year’s Eve ends.
Wilson
Serve up explosive gameplay at the soon-to-open Wilson. With high-performance tennis, basketball, and baseball gear, you’ll be setting serious sports standards with their must-have athletic essentials.
Repeat after us: 2026 is YOUR year to thrive! As your taste continues to evolve, leave the past behind and step into a bolder, brighter “new you” era—powered by SM Supermalls’ handpicked finds. With SM as your guide, we’re bringing all the spark, style, and excitement you need to own the year.
And with even more hotly anticipated stores opening at SM J Mall, there are more reasons than ever to shop. Go ahead—let SM Supermalls elevate and ignite your New Year… and beyond!
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#NewEraOfSMSupermalls All For You At SM Supermalls, a bold New Era unfolds with Evolving Finds— bringing together the best in brands, dining, and experiences, all for you. From world-class cuisine and exclusive retail treasures to inspiring spaces that connect communities, SM continues to evolve to give you the very best of everything in one place.
As we grow, our commitment to sustainability, community empowerment, and creating memorable moments remains at the heart of everything we do. Because at SM, we’ve got it all for you.
MANILA, Philippines — This Year of the Fire Horse, McDonald’s Philippines introduces 12 Chinese zodiac-inspired collectibles featuring beloved McDonald’s characters. Available for a limited time only, they come in cute detachable Zodiac animal shells and can be availed with the NEW Golden McFloat.
“This Chinese New Year, we wanted to offer a special experience that pays homage to culture and festive celebrations through our very own Zodiac collectibles and the NEW Golden McFloat. It’s all about food, fun, and fortune this season, and we encourage everyone to join and enjoy this experience in our stores,” said Ada Almendras-Lazaro, McDonald’s Philippines’ Chief Marketing Officer.
Available for a limited time only, the McDonald’s Zodiac collectibles reimagines Grimace, Hamburglar, and Birdie as animals from the Chinese zodiac, each with a detachable Zodiac animal shell with its own colored gem — all of which are interchangeable across the collection.
The 13 interchangeable zodiac animal shells include a bonus golden horse shell to mark the Year of the Fire Horse. Collectors can mix and match characters and cases to reflect their own unique character.
A Limited-Time Lucky Combo
Customers can enjoy this Chinese New Year exclusively through a lucky combo — just add PhP168 to any McDonald’s meal to get 1 Collectible and an upgrade to the NEW Golden McFloat.
Bringing even more sweet luck to the season is the limited-time NEW Golden McFloat, crafted to toast customers to a golden year ahead. The refreshing Sprite-based drink features a fruity mix of peach and pear flavors, topped with creamy vanilla soft serve for the perfect celebratory sip.
More Fortune-Filled Surprises Await
The Lunar New Year celebration at McDonald’s doesn’t stop there. Customers can also look forward to McDo App-exclusive deals and other offers during the season.
“We’re creating feel-good moments where customers can celebrate luck the McDonald’s way, from collecting our McDonald’s Zodiac collectibles and enjoying the NEW limited-time Golden McFloat, to experiencing fun in-store fortune card readings. We want every visit to feel exciting and positive, whether they’re discovering their fortune through the McDonald’s App, scoring exclusive deals, or even joining our festive on-ground activations,” Almendras-Lazaro said.
For more information about McDonald’s Philippines, visit www.mcdonalds.com.ph, McDo.ph on Facebook, @mcdo_ph on Instagram, and @McDo_PH on X.
The Ministry of Social Services and Development–BARMM expands cashless disbursement of financial assistance via Bangsamoro Card powered by GCash under the FAST Project
The Ministry of Social Services and Development of the Bangsamoro Autonomous Region in Muslim Mindanao (MSSD-BARMM) has partnered with GCash, the Philippines’ leading finance super app and largest cashless ecosystem, to expand its cashless disbursement system under the Financial Assistance System Transformation (FAST) Project, an initiative designed to make the distribution of social assistance faster, more efficient, and more transparent for beneficiaries across the region.
While MSSD-BARMM has already begun transitioning to digital payouts, the partnership with GCash expands the reach of the FAST Project, ensuring that financial assistance is more accessible and convenient for beneficiaries, including those in remote and underserved communities.
“This partnership strengthens our FAST Project by expanding our cashless distribution channels and ensuring timely assistance for our beneficiaries,” said Atty. Raissa H. Jajurie, minister of the Ministry of Social Services and Development. “Through this collaboration, we aim to make social support programs more inclusive, reliable, and efficient, reaching every Bangsamoro family and community who need it most.”
The GCash engagement with the FAST Project also aligns with the company’s strategic focus on promoting financial inclusion among underserved communities, particularly within the Islamic population and the BARMM region. By prioritizing these areas, GCash seeks to support equitable access to financial services while empowering local communities with tools for everyday transactions and long-term financial health.
Under the partnership, beneficiaries will receive Bangsamoro Cards powered by GCash, which serve as both identification and a cashless payment tool. The cards allow users to withdraw funds, make purchases, and access essential financial services even without a smartphone, helping ensure that no one is left behind in the region’s digital financial ecosystem. This expansion will directly benefit key MSSD-BARMM programs under the FAST Project, including educational assistance through Angat Bangsamoro: Kabataan Tungo sa Karunungan (ABaKa), livelihood support through Bangsamoro Sagip Kabuhayan (BSK), and emergency relief through the Bangsamoro Critical Assistance to Indigents in Response to Emergency Situations (BCARES).
“For GCash, BARMM and Islamic communities are among our priority sectors,” said Cleo Celeste Santos, Head for Public Sector at GCash. “Digital finance penetration in these areas has historically lagged, which is why we are doubling down on our efforts. By working closely with MSSD-BARMM, we are providing accessible and culturally responsive solutions that help ensure the success of the FAST Project and other government programs.”
By expanding the FAST Project through GCash’s digital Funds Disbursement Service (FDS), MSSD-BARMM reinforces its commitment to modern governance, accountability, and inclusive development. Beneficiaries can now access assistance through a more convenient, secure, and widely available platform, ensuring that social aid reaches those who need it most. Through this partnership, GCash aims to strengthen financial access in BARMM, delivering solutions tailored to the unique needs of Muslim communities and supporting sustainable local growth.
GCash continues to collaborate with national agencies, local governments, and ministries to advance digital transformation, helping ensure that social aid, livelihood support, and emergency assistance are delivered efficiently to Filipinos, particularly in priority and underserved sectors.
Get ready to max out your shopping gala at the most-preferred shopping destination in lower Antipolo! SM City Masinag is turning up the excitement with its much-anticipated 3-Day Sale happening on February 13, 14, and 15—three full days of unbeatable deals, exciting promos, and chances to win big.
From fashion must-haves and home essentials to gadgets, gift ideas, and the perfect Valentine’s Day gifts, this is your sign to gala to the max and enjoy discounts of up to 70% off from your favorite stores. Whether you’re shopping for yourself, finding that special gift, or ticking items off your list, this is the perfect time to shop more, save more, and truly max out the experience.
Shop ‘Til You Win—Literally
Every ₱1,000 single or accumulated purchase earns you an e-raffle entry for a chance to win a brand-new Suzuki DZire GL CVT Hybrid. You can boost your chances even more by shopping on Saturday and Sunday, when you earn double e-raffle entries.
You can also earn additional entries while you dine or watch a movie—get one (1) e-raffle entry for every ₱250 single-receipt purchase at the SM Foodcourt, and one (1) e-raffle entry with every single receipt purchase of four (4) cinema tickets at SM Cinema.
Extra Wins at SM Store
Make your sale finds even sweeter with exclusive perks at SM Store:
Up to 50% off on select items
Exclusive early access to extra 10% off for SM Prestige Cardholders on February 12
SMAC Weekend with extra 10% off for SMAC Cardholders on February 13, 14, and 15
This February, max out the deals, the fun, and the wins at SM City Masinag—your go-to and most-preferred shopping destination in lower Antipolo. With three days of irresistible discounts, exciting games, and major prizes, this is one shopping event you won’t want to miss.
Head to SM City Masinag and max out your shopping experience this 3-Day Sale.
The month of February is pulling double duty this year. Cupid’s arrows fly just as lucky charms, lanterns, and festive wishes for Chinese New Year fill the air. Love month isn’t just about romance, it’s also about prosperity, fresh starts, and thoughtful gifting. And if there’s one color that ties it all together, it’s Cupid’s forever favorites, pink and red.
To make gift hunting easier, SM curates a Valentine’s edit that leans into these symbolic hues. Whether you are shopping for a partner, your mom, a sister, or your forever bestie, here is a guide to chic, useful, and heart-stealing finds you can score just in time for the season.
Scroll on and let Cupid and a little luck do the rest.
Fashion Finds Cupid Would Approve
· Red Rubber Shoes from Sports Central. Bold, practical, and undeniably eye-catching, these red rubber shoes instantly lift everyday outfits. A strong pick for those who like their style confident and comfortable.
· Red Scrunchie from The SM Store. Sometimes it is the smallest details that make the biggest statement. This red scrunchie adds a playful Valentine touch to any hairstyle.
· Maybelline Super Stay Red Lippie from Watsons. Nothing says confidence quite like a classic red lip. This long-lasting lipstick is perfect for date nights, festive dinners, and everything in between.
· Bench Pink Series. Soft, romantic, and feel-good, just like love month should be. The Bench Pink Series includes the So In Love EDT, Deo Body Sprays, and Moisturizing Lotion, making it a sweet and easy gift set to love.
· Round Mini Shoulder Bag from Uniqlo. Cute meets functional. With its compact yet surprisingly roomy design, water-repellent nylon fabric, and unisex appeal, this bag is ideal for daily errands or casual dates.
Gadgets and Electronics with Heart
· Wireless Earbuds from The Loop. Sleek in red and designed for everyday movement, these wireless earbuds offer improved sound quality, a secure fit, touch controls, fast charging, and water and sweat resistance. A thoughtful gift for music lovers, fitness fans, and multitaskers.
· Portable Speaker from Cyberzone. For the love that deserves to be heard. This compact speaker delivers powerful sound and is perfect for road trips, picnics, or cozy nights at home.
Health and Everyday Essentials with Meaning
· Apple Watch from The Loop. A gift that shows genuine care. With health features such as ECG and Vitals tracking, the Apple Watch helps wearers stay informed and empowered every day.
· Aquaflask. Stylish, durable, and practical, this flask keeps drinks hot or cold for hours. It fits seamlessly into Cupid’s color palette while supporting an active lifestyle.
Discover these Cupid-inspired finds at SM City Grand Central, SM Center Sangandaan, and SM City Valenzuela, and celebrate love month with style and a little extra luck at SM, your ultimate shopping destination and home of everyday celebrations.
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