National Book Development Board March 2025 NEW LOCATION, MORE BOOKS—SEE WHAT’S IN STORE AT THE PHILIPPINE BOOK FESTIVAL 2025
Divine Reyes-Caraecle, Chief of Communications & Promotions
09171396394
news@books.gov.ph
Get ready to embrace your inner shopaholic! From March 14th to March 16th, 2025, SM City Marikina is throwing a lavish 3-Day Sale. Be ready for an explosion of amazing sales and savings from your preferred brands.
This is your chance to get those things you’ve had your eye on, and the markdowns will make you happy. A sneak peak at the brands taking part and what to anticipate is provided here:
Key Highlights:
Don’t miss this incredible shopping event! Mark your calendars for March 14th to 16th, 2025, and head to SM City Marikina for a shopping experience you won’t forget.

TNT, the value mobile brand of Smart Communications, Inc. (Smart), is celebrating its 25th anniversary in a big way as it reinforces its mission of bringing saya to millions of Filipinos.
With the theme, “MAX Masaya sa Anibersaya 25,” TNT’s year-long celebration is marked by a wider mobile network, more value-packed offers, and more exciting experiences for subscribers nationwide.
From the original KaTropas Rico Yan, Dominic Ochoa, and Marvin Agustin to today’s KaTropas Kathryn Bernardo, Joshua Garcia, and Mimiyuuuh, TNT has been bringing saya to Filipino for 25 years.
SM Supermalls has officially launched SM Active Hub, its latest initiative aimed at revolutionizing fitness and sports engagement in the country. The grand kickoff in the East of Metro Manila on March 9 also saw thousands of fitness enthusiasts and athletes gather across SM City Marikina, SM City East Ortigas, and SM Center Antipolo Downtown, marking the beginning of a new era in accessible, community-driven fitness.
A Hub for Every Fitness Passion
Marikina Run Club
In partnership with Team Malaya, the Marikina Run Club in SM City Marikina gathered a strong community of runners for an exciting kickoff. Participants engaged in warm-ups and a community run, fostering camaraderie among beginners and seasoned runners alike.




SM Mall of Asia celebrates beauty with BEAUTYVERSE — a pop-up space featuring
interactive beauty stations and brands, masterclasses, and more.
Manila, Philippines — This Women’s Month, SM Mall of Asia (MOA) launches BEAUTYVERSE — an immersive beauty playground with an exciting lineup of activities to celebrate femininity, empowerment, and self-expression. SM MOA will host beauty lovers for a special kick-off event on March 8, 2025, from 3:00pm to 4:30pm at the Main Mall Atrium for the BEAUTYVERSE Fair, which will be open to the public after the event till March 15, 2025.

Beauty Like Never Before
The BEAUTYVERSE launch event includes activities designed to inspire and indulge:
● Beauty Talk with Belle Rodolfo – Beauty editor and content creator Belle Rodolfo will share her journey of staying true to herself, what it’s like growing up “morena”, supporting other creatives, and taking connections offline.
● Masterclass with the “Mother of all Makeup Artists” and GRWM Cosmetics – Renowned makeup artist Ting Duque will give insider beauty tricks in a special masterclass sponsored by GRWM Cosmetics.
● The BEAUTYVERSE Passport Experience – Guests will collect memories as they explore the space with their own BEAUTYVERSE Passport. There will be fun interactive experiences like the Charms Bar and Bag Tag station, where they can create personalized keepsakes.
● Sweet Indulgences – Aside from beauty treats, SM MOA will also serve up coffee and croissants from the famous Cebu-based 5G Coffeehouse, desserts from Pinkberry Yogurt and Mochi Creme, and delightful bites at the Graeze Charcuterie Wall.

A Beauty Haven with Your Favorite Brands
SM Mall of Asia brings together some of the most sought-after beauty brands which champion self-expression and confidence at the BEAUTYVERSE Fair from March 8 to March 15, 2025, from 10am to 10pm daily at the Main Mall Atrium.
Elevate your beauty routine with the hottest products from Absidy, Barenbliss, BLK, GRWM, Happy Skin, Ready Set Glow, The Kind Collective, and Vice Cosmetics and trends, all in one place! Immerse yourself in a world where beauty is playful, limitless, and uniquely yours.
And while you’re indulging in your beauty shopping spree, why not take a moment to relax and unwind? Connect with friends, fellow beauty enthusiasts, or simply treat yourself to a break with a delicious cup of coffee and pastry from the 5G Coffeehouse, the famous croissant haven from Cebu. Available exclusively throughout the fair, savor their selection of freshly brewed coffee paired with mouthwatering pastries that are as irresistible as your new beauty products!
Cetaphil, the renowned dermatologist-recommended skincare brand for sensitive skin, announced the newest additions to its lineup of brand ambassadors for 2025 during the Cetaphil SkinLabs event.
The immersive and educational experience focused on sensitive skincare, coupled with the unveiling of Cetaphil’s re-brand, underscored the brand’s commitment to providing trustworthy, expert-backed skincare solutions.
The stellar lineup of Cetaphil’s esteemed roster of ambassadors features Catriona Gray, Atasha Muhlach, and the newest ambassador, Donny Pangilinan.
Rounding up the current list of endorsers are Anne Curtis, Solenn Heussaff, Nico Bolzico and Jess Wilson. Also in attendance were Bianca Gonzalez, Andi Manzano, Bea Fabregas and Ella and Hannah Pangilinan. Together, these voices unite to promote the brand’s message of safe, effective, and gentle skincare tailored for sensitive skin.
The Role of Brand Ambassadors in Cetaphil’s Advocacy
In an era where misinformation about skincare runs rampant across social media, Cetaphil recognizes the importance of bridging the knowledge gap in dermatology and skincare science. By collaborating with a diverse group of trusted personalities, the brand leverages their voices and platforms to counteract misinformation and empower consumers with dermatologist-approved advice.
“At Cetaphil, we understand that sensitive skin is personal—everyone experiences it differently. That’s why we partner with brand ambassadors who not only experience sensitive skin themselves but also have unique skin stories that their followers can relate to,” said Louie Roxas, General Manager of Cetaphil Philippines. “By sharing their journeys, they help us spread dermatologist-approved advice and empower more people to care for their skin with confidence.”
Personal Skin Stories and Connection to Cetaphil
Beyond their advocacy roles, each ambassador shared their personal skin stories and connection to the brand at the Cetaphil SkinLabs event. From Catriona’s longstanding trust in Cetaphil for her on-the-go lifestyle to Donny Pangilinan’s journey with sensitive skin, these authentic narratives highlight why Cetaphil remains a cornerstone in many skincare routines.
“Being here was meant to be,” said Donny Pangilinan. The young actor shared how he and his sisters all grew up using the brand. “We are proud Cetaphil babies. Growing up we all had sensitive skin, so our mom would always apply the products to hydrate and protect our skin. I’m so happy to be here, and I’m looking forward to this journey.”
The Cetaphil SkinLabs Experience
Cetaphil SkinLabs brought the brand’s dermatologist-backed research to life with an interactive and educational experience. Attendees learned about the science of sensitive skincare and were among the first to witness Cetaphil’s rebranding, designed to highlight the brand’s legacy of innovation and trust.
“Cetaphil’s mission to make good skincare for all skin types, especially sensitive skin, is why they are my go-to brand,” said Gray, who, in addition to being a loyal user of Cetaphil also appreciated the science-first mindset of the event. “I was surprised to learn that the Philippines number 6 globally in terms of having sensitive skin, and the only Southeast Asian country in the top 10 list.”
For more information on Cetaphil and the new rebranding initiative, visit Cetaphil, follow @CetaphilPH on Instagram, Facebook and TikTok. Cetaphil products are available at Watsons, Mercury Drug, leading e-commerce platforms, and other key retailers.
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About Cetaphil
Cetaphil is the global leader in sensitive skincare, trusted by dermatologists and millions of consumers worldwide. Dedicated to advancing skin science, Cetaphil develops gentle yet effective products designed to support and protect the skin’s barrier, ensuring everyone can enjoy healthy, radiant skin.
March is all about celebrating the strength, beauty, and brilliance of women, and SM Malls in the East—Angono, Antipolo Downtown, East Ortigas, Marikina, Masinag, San Mateo, and Taytay—are rolling out the red carpet for every queen to treat herself! Step into your own “Youniverse” where self-love, style, and empowerment take center stage. Whether you’re looking to refresh your wardrobe, indulge in self-care, or enjoy a well-deserved day of leisure, the malls have something special just for you.
Glow Up & Stand Out
Start your self-love journey with a fabulous new look! Refresh your wardrobe with stylish pieces from For Me, Unica Hija, Surplus, and Bayo, then complete your ensemble with trendy accessories from SM Store. Stay hydrated in style with a pretty pastel AquaFlask, and step up your fashion game with chic yet comfy sneakers from World Balance. Top off your look with fashionable eyewear from Ideal Vision and OJO Eyewear—because confidence starts with how you express yourself!
Pamper and Unwind
Every queen deserves a little pampering. Step into relaxation with a soothing massage or a refreshing mani-pedi at Nailaholics, and let the stress melt away. Whether you opt for a rejuvenating facial at K Skin or a painless waxing for smoother, hair-free skin at Hey Sugar, you’re in for a luxurious treat that will leave you feeling refreshed and radiant.
Savor Every Moment
There’s nothing like bonding over coffee and conversations with your girlfriends! Treat yourself to the best caffeine mix to your liking at Coffee Bean & Tea Leaf and ZUS Coffee while catching up over a cozy coffee date. Whether you’re sipping on a handcrafted brew or indulging in a sweet pastry, these moments of joy and connection make every sip even more special.
Shop for Self-Care & Wellness
Elevate your wellness game by shopping for must-have beauty and wellness finds at Watsons, Healthy Options, BLK, Happy Skin, and SM Beauty. From skincare essentials to wellness products, SM Malls in the East have everything you need to keep that glow going all year long.
Shine Your Own Way
This Women’s Month, let SM Malls in the East be your ultimate self-care destination! Celebrate yourself, embrace your beauty, and own your shine with special treats, deals, and experiences made just for you because every woman deserves to feel empowered, appreciated, and absolutely fabulous!
Head to SM Center Angono, Antipolo Downtown, SM City East Ortigas, Marikina, Masinag, San Mateo, and Taytay this March and make every moment about YOU.
Follow SM Supermalls for more updates and share your Women’s Month moments with us!
Celebrate Women’s Month in full circle with fellow girlies who mattered in your life. Thinking how? Well, throwing a low-key yet well-thought-out ladies’ luncheon will somehow do. If you are in Bulacan, SM Center Pulilan might be a perfect place to visit. Here’s a rundown of three of the most exciting restaurants where the squad can spend that much-awaited reunion.
EC Cafe | Restaurant
This newest Instagrammable café in SM Center Pulilan offers a diverse menu curated to cater to any groups and occasions. Get ready for a total culinary delight as EC Café serves a round-the-clock menu such as an all-day breakfast, classic pasta recipes, main course meals, premium steaks, and desserts. Of course, there is house wine, classic and international cocktails, as well as crafted hot and cold drinks that are guaranteed crowd favorites in EC Café.
Your girls will be happy to know that aside from offering a delectable gastronomic journey, EC Café comes with aesthetic interiors and cozy ambience that lets diners create a lasting memory with food, and companions.
Brew x Press
Brew x Press is a homegrown brand collectively known for their affordable coffee, cacao, and food crafted with care and passion. If it’s your first time dropping by the place, you might as well try their bestseller treats that include Pork Steak or Carbonara, New York Cheesecake and Walnut Fudge Brownies for dessert, or Strawberry Soda, Chocolate Spoon Classic, and Affogato for drinks. Come experience Brew x Press located at the second level of SM Center Pulilan.
David’s Tea House
If you, ladies, are into a sumptuous Chinese feast, look no further, as David’s Tea House is finally within reach. Located at the ground level of SM Center Pulilan, David’s Tea House is now open to serve authentic Chinese cuisine. From savory dumplings to classic noodles, every bite is a taste of tradition!
The table is ready. Have an exciting ladies’ luncheon only at SM Center Pulilan. For updates on events and activities related to Women’s Month, check out https://www.facebook.com/smcenterpulilan on Facebook.
Location credits: UP Diliman Office of the Vice Chancellor for Community Affairs
Acclaimed singer-songwriter Clara Benin, prolific post-rock artist GABBA, and seasoned musician Kakoy Legaspi will be joining Johnoy Danao’s highly anticipated first solo concert Liwayway at Dapithapon, happening on March 14 to 15, 2025, at the Metropolitan Theater (MET) in Manila.
Both Benin and GABBA are announced to perform on the first day of the concert, while Kakoy Legaspi will reunite with Danao on day 2.
“All guests are handpicked by Johnoy Danao,” minsan studio head Jason Conanan reveals. “Each of them has played a crucial part in his music journey, both as collaborators and real-life friends.”
Marking a milestone in his 25-year-career as part of bluesy folk band Bridge and an accomplished singer-songwriter, the two-day concert celebrates his work and career in a live setting, complete with an intricate setup and a 15-piece orchestra conducted by Ria Villena–Osorio. The concert also follows Danao’s series of sold-out cafe shows, which took place in several intimate venues across the Philippines.
Conanan also introduced a special promo specifically for students who have been supportive fans of Johnoy Danao’s music. “minsan studio believes that everyone, especially young people, are the key to long-term careers of the artists,” the concert producer shares. “They are the most active fans. Most of the time they have limited financial capacity to do so, that’s why we came up with an initiative to show appreciation for their efforts.”
Conanan adds, “We started out with pay-what-you-can gigs and we find that people value these experiences differently. A student’s PHP 100 may be their savings for the day while to an adult, that’s just another coffee. This is our way of helping bridge that gap.”
Posted design by Marco Gono
Photo credit: JL Javier
Tickets for Liwayway at Dapithapon are now available. Don’t miss the chance to witness this once-in-a-lifetime musical event.
Get your tickets here: www.ticketmelon.com/liwaywayatdapithapon.
Heart health is a vital aspect of wellness, yet many people overlook the importance of taking care of their hearts.
Cardiovascular diseases are the leading cause of mortality among Filipinos in 2023, according to the Philippine Statistics Authority (PSA), as cited by Professor Jeff Clyde Corpuz of the De La Salle University in the Journal of Public Health dated March 2024. Ischemic heart disease or coronary heart disease is the main cause of death from January to December 2022, accounting for 18.4% of all fatalities.
“The alarming rate of heart diseases and their alarming impact on mortality rates can be considered as a public health emergency in the Philippines,” Prof. Corpuz wrote. Risk factors, including high blood pressure, high-sodium and high-trans-fat diets, and physical inactivity, contribute to the rise of cardiovascular diseases in the Philippines.
Given their vulnerability to cardiovascular conditions, Filipinos should be more mindful of their heart health. A great way to be more proactive about taking care of one’s heart is to think of it as a vital part of self-love and self-care.
Here are five heart care practices people can easily incorporate into their everyday lives:
Eat a heart-healthy diet. Being mindful about what one eats is still the best way to care for the heart, especially since a typical Filipino’s diet is high in unhealthy fats, salt, and sugar. Avoid processed, canned, and fast food and eat more heart-healthy foods, such as nuts, whole grains, leafy green vegetables, fish, and lean meats.
Get some exercise. Physical activity keeps the heart strong, lowering the risk of cardiovascular diseases. As a general goal, aim for at least 30 minutes of moderate exercise every day. For those who struggle to exercise due to a busy schedule or weak joints, daily walks should be enough to get your heart muscles moving. Walking helps regulate one’s cholesterol level and blood pressure, keeping your heart fit and healthy.
Get enough sleep. The Philippines is the fourth most sleepless country in the world, according to the 2023 study of consumer research and data analytics company Milieu Insight. Filipino adults only get an average of six hours and 30 minutes of sleep every night, less than the recommended seven hours of “quality” sleep.
Not getting enough good sleep can raise blood pressure, which puts extra stress on the heart and blood vessels. Set a sleep schedule and stick to it. To do that, go to bed and wake up at the same times each day.
People who struggle with insomnia or those who still feel tired despite getting eight or more hours of sleep should talk to their doctor to check for any sleep-related conditions.
Quit smoking. The International Union Against Tuberculosis and Lung Disease revealed that 17.3 million Filipino adults, or 28% of the population, smoke tobacco. Chemicals inhaled when smoking cause damage to the heart and blood vessels, so cutting cigarette consumption is key to good heart health, as well as avoiding secondhand smoke.
Check on your heart regularly. Keeping an eye on one’s heart health can be as simple as regularly checking blood pressure and blood sugar. For Filipinos, the ideal blood pressure is 130/80 for adults and 140/90 for older individuals. A blood test is also a great way to check for comorbidities like diabetes and high cholesterol, which can raise the risk of heart disease.
Leading A Heart-Healthy Lifestyle
Heart diseases can take a toll on your body, mind, and finances. Taking care of your heart starts with simple, mindful choices — eating well, getting enough rest, staying active, quitting bad habits, and having the right insurance such as Sun Life Grepa Financial, Inc.’s Sun Grepa Fit and Well. This comprehensive life and health protection plan provides financial benefits for 114 covered critical conditions across minor and major stages. It can be availed at a young age up until senior years, providing protection for all stages of life.
“Sun Life Grepa’s products act as a safety net to protect yourself and your family in case the unthinkable happens, giving you the peace of mind to live every single day to the fullest,” Sun Life Grepa President Richard S. Lim said.
To learn how Sun Life Grepa’s health protection plans can support your journey to a heart-healthy future, reach out to a Sun Life Grepa advisor, visit any Sun Life Grepa branch, or email wecare@sunlifegrepa.com.