Influencer marketing trends expected in 2022
It seems like yesterday when I think about it.
It was the year 2016, and I had recently started working in a bank. When I quit my previous employment of two years, I had just gotten promoted. I, like anyone in their twenties, had a go-getter mentality. To advance my profession, I wanted to widen my horizons, develop my skill set, and learn to diversify my job.
Yes, the job was extremely satisfying, but the task was extremely demanding.
This is why I sought a way to de-stress. I’d always wanted to travel but had no one to accompany me. So when I came across a travel event near my workplace, I jumped at the chance. I didn’t think twice about going, and I met some wonderful people who introduced me to blogging.
My website has evolved into a personal area where I can share my musings, trips, and personal development. It definitely opened a lot of doors for me since I was invited to a lot of events, and I realized at one point that my passion was truly paying off. Collaborating with brands gradually turned into a reliable source of extra cash for me.
My interest in writing led me to explore and become acquainted with the world of social media. I began with posting short reviews on Instagram, and then progressed to making short, entertaining videos.
There was a significant increase in the number of new influences when the pandemic struck. So, how does one navigate and conquer in a competitive environment?
Nobody knows what the future contains, but we hope that this year will bring a new wave of fascinating and innovative content. Here are four influencer marketing ideas to help you earn and strategize more effectively.
1.The Rise of Nano and Micro Influencers
The rise of micro and nano-influencers has gotten a lot of attention. There’s a reason for this: micro-influencer campaigns are effective. Nano Influencers are also gaining traction since they write on very particular issues and target an audience that is hyper-interested in them. Of course, having a huge number of followers isn’t necessarily a good thing when it comes to running a campaign. With better engagement rates and a stronger sense of connection with their audience, nano / micro influencers will shine brighter.
2. Video Content will continue to expand influence
In 2022, video content will continue to expand its influence all over social media. Online video content consumption has increased, particularly among the younger generation as recordings of dancing challenges, social media antics, and cookery hacks have gone viral overnight. Short video content has exploded on platforms like Tiktok, Instagram Reels, Youtube shorts, and others.
With videos, a powerful marketing message can be communicated in a short amount of time. Brands may take advantage of this by collaborating with influencers to create and share a variety of video content.
3. Creator-focused Tools & Platforms
As the popularity and profitability of influencer marketing grows, more influencer marketing platforms are being developed to streamline the process. Influencer platforms are the driving force behind influencer campaigns, brand partnerships, and a slew of other influencer marketing-related ventures.
Influencers will have more chances to monetize their networks and pursue alternate revenue streams in 2022 than they did previously.
Intellifluence is a one-stop shop for networking brands and bloggers. For brands, this type of marketplace can assist you in finding, filtering, analyzing, and compiling a list of the best influencers for your brand. Remember that a good influencer isn’t always the one with the most fans.
Intellinfluence offers a variety of options for creators to earn money, including product reviews, paid posts, social media shares, and even partnering with brands for giveaways, like what artist and influencer Kendra Muecke did. Communication and timelines can also be readily negotiated thanks to the platform’s user-friendly layout.
Apart from partnering with brands, you can also profit from Intellifluence by referring other content creators to the platform.
4. Long-Term Partnerships
As we mentioned before, cultivating long-term influencer connections is becoming increasingly vital for brands.
Brands and influencers recognize the necessity of developing strong partnerships, just as any partnership involves trust and mutual objectives. To put it another way, gone are the days when influencers were hired on a project-by-project basis. Influencers will function as brand partners in 2022, promoting a brand on a constant basis to increase reach and awareness.
Influencer marketing will undoubtedly be characterized by these ground-breaking ideas in 2022, but we expect fresh ideas to dazzle us. Meanwhile, we recommend putting these patterns to the test to see what happens.