OPPO transforms smartphone portfolio with premium, trailblazing R17 Pro
MANILA, November 12, 2018 – As consumers’ expectations on smartphone continue to rapidly grow in a digitally savvy world, global technology innovator OPPO paves the way for new and advanced technologies with the launch of the premium R17 Pro.
Ranked number 1 in the Philippines in Q3 of 2018 with 20 percent market share, OPPO is steadily upgrading its brand image, and the R17 Pro highly benefits the brand from a product perspective. The R17 Pro positions OPPO as a brand which combines artistic design and innovative technology to engage the ambitious and energetic working millennials.
“The OPPO R17 Pro serves as our deep thrust in the high-end smartphone industry, satisfying varied market needs. It is a result of our understanding of what consumers look for in a premium, competitive, and cutting-edge smartphone,” said Zen Han, OPPO Philippines VP for Channel Sales. “Filipinos would invest in a smartphone with an attractive design, top-quality camera, and powerful battery and hardware. The R17 Pro, priced at only PHP 38,990.00, was meticulously crafted to make the investment worth their while.”
The R17 Pro packages together a unique gradient design, SuperVOOC technology to charge your phone up to 40 percent in only 10 minutes, and top-notch camera features for exceptional photography even at night. After OPPO had already launched its premium Find X model earlier this year, highlighting its Panoramic Arc Screen, 3D Stealth Camera, and SuperVOOC, the R17 Pro establishes OPPO’s devotion to strengthen and diversify the premium smartphone industry even further by offering a variety of features for a more widespread market.
“We are pleased to present this new device to Filipinos, as it also signifies OPPO’s transformation as a brand, penetrating the bigger aspirational community,” Han added.
The R17 Pro will be available in selected OPPO stores nationwide, Home Credit via 9-month instalment at 0% interest, Globe Plan 2499, BDO credit card via 24-month instalment at 0% interest with free Bluetooth earphones. Pre-orders will run from November 8-23, 2018.
Today, OPPO provides excellent user experience in more than 30 countries for over 200 million young people worldwide. In the Philippines, OPPO continues offering its advantageous mid-range models from the A Series to the F Series, and now fully expands the high-end powerhouses from the Find Series to the R Series. OPPO adheres to its brand philosophy of combining design and technology to benefit the diverse, digitally driven Filipinos.