SM City Baliwag

CASTAWAY MUSIC FESTIVAL DRAWS THOUSANDS IN SM CITY BALIWAG, SPOTLIGHTS RISING OPM ARTISTS

Thousands of music enthusiasts, mostly Gen Z demographic, packed the open grounds of SM City Baliwag over the weekend as the much-awaited Castaway Music Festival returned with a renewed focus on celebrating local talent and energizing the Original Pilipino Music (OPM) scene.

SM City Baliwag was bursting with beats and boundless energy as the Castaway Music Festival drew thousands of music lovers over the weekend, transforming the mall grounds into a vibrant playground for OPM and youth culture.

Headlined by crowd favorites CALEIN and P-pop sensation Horizon, the festival tapped into the pulse of today’s generation, blending pop, indie, and alternative sounds. The festival also serves as a powerful reminder of how youth-driven communities are reshaping the local music landscape. With pop-rock anthems and synth-heavy tracks echoing through the evening, the crowd sang, danced, and waved lights in unison, proving that live Filipino music is far from fading.

Emerging OPM artists like Amiel Sol, Leona, and SSUNN brought a fresh OPM wave to Castaway Music Fest in SM City Baliwag.

Castaway Music Festival also introduced a promising roster of up-and-coming OPM artists such as Amiel Sol, Leona, and SSUNN, who drew cheers from first-time listeners and loyal fans alike. Their energetic sets showcased a growing appetite for genre-blending, emotionally resonant songs—hallmarks of Gen Z musical preferences.

P-pop powerhouse Horizon delivered high-octane performances that had fans chanting every lyric—old hits, new anthems, and everything in between—at Castaway Music Fest in SM City Baliwag.

Now on its annual run, Castaway Music Festival continues to build its reputation as a must-see event in SM City Baliwag, spotlighting the evolving sound of OPM. This year’s staging in Baliwag marks a continued push to decentralize music festivals and support local music scenes beyond Metro Manila.

Organized by SM Supermalls, the Castaway Music Festival is part of the company’s wider commitment to promoting Filipino artistry. Concertgoers were given access to the festival by presenting receipts from mall purchases.

Beyond entertainment, Castaway Music Festival aims to give a stage to new talents while encouraging fans to discover and embrace the evolving sound of OPM.

SM malls in Baliwag and Pulilan treat mall-goers of all ages, including kids to the grand launch of their unique centerpieces— the Christmas fantasy town and Holiday gift town

SM MALLS IN BALIWAG AND PULILAN LAUNCH ‘FANTASY AND GIFTS’ THEMED CHRISTMAS ATTRACTIONS

There’s no stopping Christmas as SM malls in Baliwag and Pulilan treat mall-goers of all ages, including kids to the grand launch of their unique centerpieces— the Christmas fantasy town and Holiday gift town, two of the newest Christmas attractions in the province.

In SM City Baliwag, shoppers were amazed as the Mall Atrium transformed into a 10-by-13 meter Christmas fantasy town, capturing the hearts of mall patrons, young and old. The attraction transported shoppers’ imagination into a magical children’s book with gigantic gazebos and fancy dining spaces installed with life-size bug figures surrounding the area.

The centerpiece also highlights a 30 feet high and 15 feet diameter Christmas tree outlined with majestic LED light installations. The colors of the season are very much alive with hundreds of red, green and white Christmas balls and ornaments surrounding the tree.

“Christmas continues, despite the challenges we face nowadays. With this Christmas fantasy town attraction, we hope to inspire shoppers to still celebrate and remain joyful just like the kids we are with today” shares SM City Baliwag Assistant Mall Manager Eugene Martin.

Meanwhile, SM Center Pulilan unravels a grand centerpiece that represents the beauty of gift giving—a dreamy 12-by-18 meter holiday gift town with a 25 feet tall Christmas tree as its main attraction. Shoppers will feel every inch of Christmas as this holiday destination is surrounded by fancy gift boxes and reindeers. Also, there are park benches and tables perfect for taking picturesque moments or bonding over food with family and friends.

“This Christmas might still be different from the ones we usually have, however, may this unique centerpiece remind us to remain hopeful and continue finding ways to celebrate this meaningful season” shares SM Center Pulilan Assistant Mall Manager Alvin De Galicia.

In time for Holiday shopping, SM City Baliwag and SM Center Pulilan’s holiday attractions are also showcasing selected tenants offering products perfect as treats and gift ideas.

SM City Baliwag’s Christmas fantasy town and SM Center Pulilan’s Holiday gift town are some of the many attractions in store for Bulakenyos launched in time with the eased alert level in the province. Through these unique holiday centerpieces, the malls are hoping to provide joy to mall-goers and their families this holiday season, all while implementing standard health and safety protocols for the safety of shoppers.

The coming days will be merrier as SM City Baliwag and SM Center Pulilan celebrate Christmas in full swing with festivities and entertainments the mall has in store all throughout the Holiday season. For updates, checkout SM City Baliwag and SM Center Pulilan’s official Facebook and Instagram pages.