6th Tinta Awards Pushes Print Creativity In the Age of Disruption
Manila, Philippines — The print industry has proven itself as still alive and thriving in the age of disruption as the United Print Media Group held the 6th Philippine Tinta awards tonight at the Manila Hotel.
The annual award-giving event accepted a record-breaking 300 entries this year-the most number of entries in the award event’s history. The different nominees vied for seven categories which include Best Print/Magazine Advertising (Consumer and Public Service), Best Interactive Print Campaign, Best Special Print Media Execution, Best Online Advertising Campaign and two new categories: Best Magazine and Newspaper layout and design, and Best Special Supplements.
In addition to the competition categories, prizes were also given away for Best Copy, Best Art Direction, Best Typography, Best Illustration, Best Digital Imaging/Retouching, and Best Photography.
For Newspaper/Magazine Craft, awards for Best Overall Newspaper/Magazine Design, Best Newspaper/Magazine Supplement Design, Newspaper Sections/Feature Design, Best Magazine Section/Feature Design, Best Photography and Best Illustration/Infographic were also given away.
The entries were judged by renowned personalities in the creative business headed by jury president McCann Worldgroup Philippines executive creative director Joe Dy, together with IdeasXMachina CEO Third Domingo, TBWA/SMP Executive Director Bryan Siy, PHD Philippines general manager Mickey de Castro, OgilvyOne WorldWide Manila executive creative directro Mike Sicam, Nuworks Interactive Lab, Inc. executive director Joey David-Tiempo, Partner of Gigil Badong Abesamis Publicis JimenezBasic creative group head&head of design Alnair Langkay and Ace Saatchi & Saatchi executive creative director Greg Martin.
Angel Guerrero, this year’s award chairperson and publisher of Adobo Magazine, lauded the record number of entries in this year’s awards. She said that this record indicates that the print industry is still a compelling and flourish medium of communication in a global media industry that is significantly disrupted and shaped by increasing digitization in the industry.
Likewise, United Print Media Group president Barbie Atienza echoed Guerrero’s optimism about the industry, and noted that the record number of entries in the 6th Tinta awards is a sign that publishers and print media firms are further pushing the envelope for creativity because of the digital disruption — a phenomenon that is good and beneficial for the industry.
As the awards event concluded tonight, the creativity, resourcefulness and industry unity that it fostered and encourage are all clear indications that print is here to stay.