There is no doubt that young Filipinos are dreamers. Taking the word “hataw” (doing your best) by heart, they remain committed to their dreams and life goals despite several roadblocks they experience.
Take the case of 19-year old Raphael Santiago, a multimedia arts student. Together with his friends, they recently founded a clothing brand, ROLEMODEL.
It is the time of a pandemic; a phase in their lives when the world is almost discouraging for the younger generation. Yet, this “boredom” is what drove Santiago to persevere. “I think my boredom is slowly transforming into a career,” he said.
“I realized that life is short. I wanted to start living my life to the fullest by achieving my goals and making my dreams come true. Luckily, my friends also had the idea of starting a clothing brand,” he added.
They pursued their love for style and life through an online business. It does not only serve as a source of income but also a source of inspiration for young Filipinos. ROLEMODEL conveys messages of inspiration, motivation, and encouragement.
Energy for life
As they continue to face the challenges of the new normal and prepare for the future, young Filipinos are determined to be more energetic than ever. To keep them active and focused all throughout the day, they need a drink that is hataw sa energy and hataw sa sarap.
“We recognize the role of the youth in our society and we hope to help them succeed through the energy and delicious taste of Sting. Their determination is truly admirable. It inspires us to continue producing beverages that help Filipinos to be stronger and more energized,” said Frederick D. Ong, president and Chief Executive Officer of Pepsi-Cola Products Philippines Inc. (PCPPI).
A product of PCPPI, the exclusive manufacturer of PepsiCo beverages in the country, Sting is the perfect partner to sharpen the mind and body of every young Filipino. It is powered with B Vitamins, Taurine, and Ginseng Extract. Sting comes in a strawberry flavor in both 300ml and 330ml PET bottles.
Sting is available in supermarkets, groceries, convenience stores, and sari-sari stores nationwide.
PCPPI is also the exclusive manufacturer of well-known beverage brands in the Philippines including Pepsi-Cola, Mountain Dew, 7-Up, Mirinda, Gatorade, Tropicana, Lipton, Mug, Premier, Milkis, and Aquafina.