Philips lighting shares the importance of proper LED lighting in a gathering today held at Discovery Primea in Makati. Aptly called “See the World in Comfortable Brightness”, guests were given the opportunity to experience the better way of living using different Philips LED bulbs.
The gathering launched the ‘EyeComfort’ marketing campaign with the goal of providing an optimum illumination experience through better lighting but still maintaining comfort.
Meet our EyeComfort Advocate
Three local ambassadors for the campaign were introduced: landscape artist Panulo Alcazaren, multimedia influencer Kelly Misa-Fernandez and celebrity makeup artist Jigs Mayuga.
Paulo Alcarzen says “In general, I’d look for versatile lights with adjustable brightness such as Philips LED downlights and ceiling lamps. You want the room to work for different purposes – bright and clean for guests, but also cozy and comfy for the family. Lighting can help you achieve both.”
Paulo stresses on the importance of the sense of security, comfort and being able to live harmoniously with other residents. The living room, according to the architect, is an integral part of the home and must have a balance between functionality and personality.
When it comes to the kitchen, Kelly Misa-Fernandez shares that it is a multi-functional space. Cooking and eating with the family takes place here and at times visitors are received at this room during occasions.
“I believe that the dining area and kitchen are the ‘heart of the home’ and act as multi-functional spaces for many households. With Philips SceneSwitch bulbs, I can create different moods in my kitchen depending on the task needed to be done. It can make the room bright and energizing when I’m performing delicate chores like chopping up ingredients. It can also make the kitchen look homey, cozy and romantic for those special occasions,” Kelly said.
On the other hand, Jigs Mayuga states that whether in his field of work or at home, lighting is vital. He shared his choice for the appropriate lights for the bedroom and for his clients needs when it comes to vanity. “Make sure you’re using soft, diffused lights. Nothing that is too bright, glaring or flickering, just like the Comfortable Brightness range of LED bulbs. These work perfectly,” he furthers.
“As a makeup artist who is barely at home because of all the work travels, I see my bedroom as a sanctuary, wherein I could unwind and zone out from the world – and lights play an important role in calming my senses.”
Experiential areas were provided for the guests to see first hand how LED products of Philips provide comfortable brightness in different household settings.
Light beyond Illumination
Philips Lighting continues to revolutionize illumination technologies and addresses the growing need for a better and more energy-efficient lighting solutions.
For more than 125 years and still counting, Philips has been revolutionizing and innovating the illumination technologies to answer the needs of the communities for better, energy-efficient lighting solutions.Philippines Country Manager Jagan Srinivasan says, “Our responsibility as the global leader in lighting technology doesn’t stop in producing and promoting the use of LEDs. We are also committed in educating consumers about sustainable illumination.”
“At Philips Lighting, we strive to empower the individual by bringing together in-depth understanding of user needs, lighting applications and scientific insights to create evidence-based lighting solutions for optimal vision, sense of well-being and performance. We are aware, more than anyone else in the industry, that light influences the human body in greater schemes. Our human centric lighting efforts are devoted to enhancing human performance, comfort, health and well-being, separately or in some combinations,“Srinivasan adds.
The EyeComfort platform serves as reminder that not all LEDs are the same. The comfortable Brightness range of Philips LED bulbs is the industry’s standard for better lighting with better comfort for the eyes.