February 2026

Whether you’re getting ready to celebrate love with your significant other or just simply gifting yourself with something for that extra confidence boost, February as the month of love has just become more exciting and special as Ever Bilena, one of the most established Filipino make-up brands, holds its EB 214 Sale where select Ever Bilena and Ever Bilena Plus products are priced Php 214!

Ongoing until February 28, 2026, the sale includes such popular products as EB Plus Serum Tinted Lip Oil, EB Plus Glazed Lip Booster, EB Plus Wide Awake Caffeine Concealer, EB Plus Good Skinday Serum Infused Skin Tint, EB Matte Lip Ink, EB Pillow Pop Liquid Blush, and more!

Ever Bilena’s EB 214 Sale gives you the perfect reason to stock up on some of its best-selling products which are recognized for delivering affordable, high-quality products formulated for Filipina skin tones.

Widely available in drugstores, malls, and online platforms, Ever Bilena products are formulated for tropical climate and humidity so you can have something in your bag that will keep you looking fresh and even date-ready all-day long.

So look and feel your best this Valentine’s Day and beyond with these products from Ever Bilena and Ever Bilena Plus for only Php 214.  All products are available online through Ever Bilena’s flagship stores on TikTok Shop, Shopee, and Lazada and in physical stores such as Watsons, SM Beauty Dept Stores, Robinsons Dept. Stores among other leading department stores nationwide. 

Valentine’s Day doesn’t always require white tablecloths or over-the-top setups. Often, the most kilig moments happen over shared plates, spontaneous orders, and conversations that stretch longer than planned. If you’re looking for a place where love feels easy and dates feel effortless, SM City Marikina checks all the boxes.

SM City Marikina is redefining the scene with a major makeover and a food lineup that actually hits. Whether it’s for a ‘forever’ kind of date or a full-on barkada food crawl, this most-loved foodie destination is the place to dine, linger, and capture the vibe. It’s the ultimate destination to go all out for those one-of-a-kind moments.

For couples who can’t commit to just one craving: Vikings Buffet 

Location: Second level

Vikings SM City Marikina has an expansive selection of cuisines designed for shared moments and celebrations, perfect for every kind of Valentine’s date. 

Vikings Luxury Buffet is the ultimate compromise, offering a massive spread that lets you skip the “where should we eat?” debate and dive into everything from sushi to grilled meats. It turns your Valentine’s date into a fun culinary adventure where the best part is discovering new favorites and sharing a little bit of everything together. Whether it’s an intimate dinner or a full family feast, the endless variety ensures every craving is satisfied in one delicious celebration.

For loud laughs and flavorful love: Antro & The Morning After
Location: New Hallway, Ground Level

LatAm flavors without the visa or airfare—Antro serves bold, vibrant cuisine that brings the fiesta straight to your Valentine’s table.

Right beside Antro, The Morning After sets the mood with fusion yet comforting brunch favorites—ideal for laid-back dates and slow, love-filled conversations. 

For couples who crave a lively vibe, Antro Kitchen & Tap and The Morning After serve up the perfect mix of Latin American-inspired comfort food and spirited atmosphere. The casual, upbeat setting takes the pressure off the evening, allowing you to focus on shareable platters and easy conversation that flows all through dinner. It’s the ideal spot for a celebratory date where the energy is high, the flavors are bold, and every moment is centered on good food and great company.

For a cozy, comforting, and effortlessly romantic vibe: Botejyu 

Location: Ground Level

Cozy, comforting, and effortlessly romantic, Botejyu turns Japanese comfort food into a hearty and intimate Valentine’s date with fam or with your significant other. 

Botejyu brings the heart of Osaka to your Valentine’s date with a casual, unpretentious vibe that’s all about Japanese comfort food. Whether you’re bonding over steaming Ramen bowls or sharing savory Donburi bowls, the relaxed atmosphere makes it easy to focus on each other without any fuss. It is the ideal spot for couples who believe that great conversation and authentic flavors are a great way to celebrate together.

Manam: For meals made special
Location: Ground Level

Celebrate Hearts Day, or any occasion worth celebrating, with Manam’s crowd-pleasing classics.

Manam is the go-to destination for celebrations that bring people together, including Valentine’s Day. The menu is tailor-made for sharing, featuring favorites like Sinigang na Beef & Watermelon and House Crispy Sisig that turn a simple dinner into a festive gathering. With comforting flavors and must-try desserts like Buko Pie and Halo-Halo, it’s the ideal place to celebrate love, friendship, or any moment that matters.

Jiang Nan Hotpot: Warm Hearts, Hot Pot
Not a couple date? This one is for the besties.
Location: New Hallway, Ground Level

Simmer the love for cook-your-own hot pot with your best buddies on Valentine’s Day at Jiang Nan SM City Marikina

Jiang Nan Hotpot turns Valentine’s into a lively group celebration, offering an interactive experience filled with authentic Sichuan flavors and unlimited hotpot options. The cozy interiors invite you and your friends to slow down, cook together, and catch up at your own pace. It’s the perfect setting for a “Galentine’s” or a group date with besties, where sharing a simmering pot naturally brings everyone closer for a night of great food and even better company.

Celebrate Love, One Bite at a Time

This Valentine’s Day is all about the moments that actually matter—the shared plates, the nonstop laughs, and the deep talks that linger long after the meal is over. Whether it’s a cozy café escape, a date night with a total vibe, or a wholesome family feast, SM City Marikina provides the perfect aesthetic backdrop for every unique love story. Beyond the highlights, more flavors are waiting to be discovered at Cafe Mary Grace, Nanyang, Wangfu, Max’s Restaurant, Pepper Lunch, Ramen Kuroda, Kuya J, and French Baker. It’s the perfect time to pull up a chair and unlock new core memories where every date feels deliciously special.

(L-R) Wiz.Ai chief operating officer Alex Song, Mynt (parent company of GCash) chief technology and operations officer Pebbles Sy, Wiz.Ai chief executive officer Jianfeng Lu, and Fuse Financing Inc. President and CEO Tony Isidro

Fuse Financing Inc., the lending arm of GCash, is enhancing its customer servicing as it expands its strategic partnership with artificial intelligence (AI) solutions provider Wiz.AI, automating key processes within its collections operations, particularly Quality Assurance (QA) to strengthen the audit process and overall service quality.

Leveraging the expertise of Wiz.AI, voice AI will review and assess call recordings, evaluating performance based on service quality. This integration will help ensure that human agents remain respectful and uphold the company’s commitment to fair and responsible collection practices.

“Our partnership with Wiz.AI has already transformed how we manage high-volume collection calls, and with this renewed collaboration, we’re excited to explore new frontiers in automation. By integrating voice AI into our QA processes, we’re not only improving operational efficiency but also ensuring a more consistent and personalized customer experience,” said Tony Isidro, president and CEO of Fuse Financing Inc.

“This innovation will also support our audit process to ensure our agents remain responsible, while helping us gain insights into how we can further enhance the way we serve our customers and continuously improve our service. We highly value our customers’ dignity and maintain zero tolerance for harassment or abusive practices,” Isidro added.

Over the past three years, the lending arm of the country’s leading finance super app, GCash, and Wiz.AI have worked together to deploy VoiceBot, an AI-powered voice automation tool that handles high-volume, routine collection calls. The solution has reduced the heavy manual workload, allowing agents to focus on more complex and high-value customer concerns that require human interaction.

This marks a major step toward solving one of the lending industry’s biggest challenges: labor-intensive processes– while enhancing scalability, reducing errors, and improving the overall customer experience.

Wiz.AI’s technology enables the lending arm to offload repetitive, lower-value tasks from human agents, such as making reminder calls or verifying information. This allows agents to focus on complex customer interactions that require empathy, negotiation, or deeper problem-solving—improving both productivity and service quality.

“Fuse’s success in leveraging voice AI is a perfect example of how the GCash ecosystem uses smart technology to solve core friction points for financial inclusion,” said Pebbles Sy, chief technology and operations officer of Mynt, the parent company of GCash. “This partnership ensures our lending platform is scalable, trustworthy, and efficient, allowing us to safely serve millions more Filipinos.”

“This partnership is a testament to the transformative power of enterprise voice AI when applied to visionary financial ecosystems like GCash. At WIZ.AI, we’ve built our reputation as the most trusted AI partner because we understand that leaders need more than technology—they need solutions that integrate seamlessly and scale reliably. By expanding into quality assurance, we are jointly setting a new benchmark for digital lending operations across the region,” said Jianfeng Lu, Wiz.AI chief executive officer.

By integrating automation into both its customer service and QA functions, Fuse is directly addressing the industry’s biggest bottlenecks: limited capacity, high cost, and inconsistent quality. The result is a more scalable, accurate, and sustainable lending operation that combines digital precision with human expertise.

As Fuse Financing and Wiz.AI continue to expand their collaboration, both companies remain focused on creating a future where lending is not only faster and more efficient but also smarter, setting new standards for digital finance in the Philippines.

For more information, please visit www.gcash.com.

Valentine’s Day is all about celebrating love in all its forms: romantic, playful, thoughtful, and sweet. This year, make your “I love you” extra meaningful with gifts that reflect your partner’s personality and the moments you share, all conveniently found at SM Supermalls in the East Metro. Whether you’re shopping for your significant other, your bestie, or even yourself, because self-love counts, these gift ideas turn simple gestures into heartfelt surprises.

Valentine’s Day gifts can speak volumes about the kind of love you share. For couples on the go, practical and thoughtful items that keep up with shared routines, like matching running shoes, remind partners that love is a journey best taken side by side. For those who lean into classic romance, timeless gestures such as fresh flowers and sweet treats create warm, comforting moments that linger in memory. 

Sweet indulgences like Belgian chocolates or beautifully packaged confections are perfect for sharing or savoring one piece at a time, making every bite a celebration of love. For those who love a touch of luxury, lingering perfumes from SM Store adds bold, romantic flair, leaving a lasting impression long after Valentine’s Day. Modern romantics and those embracing their self-love era can enjoy stylish everyday items like a handy flask for spontaneous outdoor dates, while playful slip-on comfort shoes with quirky accents bring personality and fun, proving that love doesn’t always have to be serious to be special.

This Valentine’s Day, let your gifts say what words sometimes can’t. Shop, surprise, and celebrate Valentine’s Day at SM City Marikina, SM City Masinag, SM City San Mateo, and SM Center Antipolo Downtown. Make it a date, make it memorable—only at SM, your most-loved Valentine’s shopping destination in the East Metro. 

When the pandemic put the country in a standstill, many of the everyday yet vital services Filipinos had access to were revoked—one of which was transportation.

The absence of public transportation due to social distancing effectively limited every household’s capability to commute for essentials, and many relied on biking as their lifeline. 

Recognizing the urgency in supporting its customers and surrounding communities during the challenges of the pandemic, SM Supermalls strengthened the drive for Active Mobility across all of its malls nationwide. Since then, the mall leader has become a home and advocate for Active Mobility, remaining consistent in forging spaces that not only accommodate, but protect bikers. 

Because of this effort, SM has won the trust and confidence of its stakeholders in advocating for sustainable travel, culminating in a record-breaking 34-win citation at the 2025 Mobility awards.

 “What began as a heartfelt initiative to support bikers during COVID, has now become an integrated bike program spanning every single SM mall in the country,” said SM Supermalls Executive Vice President for Marketing, Joaquin San Agustin. “Active Mobility plays a crucial role not just in preserving the environment but in the enrichment of every Filipino. Thus, SM aims to continually foster the culture of biking across its properties by creating beloved places where movement is safe, easy, and inclusive for everyone.

“

Active Mobility Advances Through Coaction

Through a collaboration between its Corporate Social Responsibility arm, SM Cares, its mall operations, and biking communities, SM continues to refine itself as a bike-friendly space championing maxed-out Active Mobility, cycling, and inclusive transport.

“It started with us setting up parking spots exclusive to bikes to ease access for cyclists picking up essentials in our malls. Then when the volume of cyclists picked up even as the lockdown eased, we knew we had to do more for them,” said Mina Kahn, SM Division Head and Assistant Vice President for Transportation Management. 

For the mall leader, this meant improving transport access through sustainable means it could easily replicate across its properties nationwide. This involved carving out dedicated spaces equipped with essential tools to safeguard and repair bikes, protecting bikes from scratches with upcycled tires cushioning racks, the introduction of intuitive bike lanes for biker safety, and the promotion of the culture of cycling.

From there, bike-friendly features have become staples even in recent developments and renovations with plans to implement more secure bike parking, install more racks, and clearer cycling lanes around the malls. Cycling groups also found a conducive haven for activities at SM properties. Biking events were regularly encouraged and hosted, with surrounding tenants adjusting operating hours to accommodate cyclists, further promoting biking not just as a mode of transportation but as a lifestyle and sport one could enjoy. 

This in turn earned SM a total of 34 accolades at the recent Mobility Awards: One Gold, 11 Silver and 22 bronze for nationwide mall efforts in promoting and protecting cycling as a culture across its properties.

Additionally, the Department of Transportation (DOTr) cited SM’s sustainable approach as a demonstration of its leadership, innovation and long-term commitment to making active transport safer and more accessible to Filipinos. Its Pedal Power 2025 program was highlighted for this year’s Notable Advocacy Program and the SM Supermalls Sustainable Mobility and Bike-Friendly program received a citation for Notable Development by the Private Sector. 

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About SM Supermalls

Celebrating 40 Super Years: A New Era of SM Supermalls, Evolving With You. SM Supermalls, one of Southeast Asia’s largest mall developers with 89 malls in the Philippines, marks four decades of growing with Filipinos and serving as a trusted space where diverse lifestyles and generations connect. As it enters a new era, SM Supermalls continues evolving with you, redefining the malling experience through sustainability, innovation, and a deep commitment to shaping the future of retail and urban life with inclusive, meaningful experiences for all.

About SM Cares 

As the Corporate Social Responsibility arm of SM Supermalls, SM Cares is focused on enriching the lives of Filipinos through socially-conscious and environmentally-responsible programs meant to Empower Communities into long-lasting, impactful improvement.

Can you feel it? Love is in the air! But it’s not the kind that sweeps you off your feet, just the love that feels safe, warm, and homey. Self love, of course!

Hey self-lovers, consider this a sign for you to slow down and to show yourself some well-deserved LUUUUV. Because this Heart’s Day, it’s no longer just about romance, it’s about keeping your heart happy, healthy, and glowing.

Through the melody of Olivia Dean, it really is so easy to fall in love—especially with the person who’s been with you through it all. And at your most loved mall, self-care comes as easy. Because from beauty essentials to wellness musts, we’re here to help you lean into the soft life, effortlessly unbothered. So mark your calendars, set the vibe, and celebrate love your way because #LuvIsYourVibeAtSM.

STEP 1: Cleanse Out Your Worries

Love needs breathin’, so let your self-LUV journey start with a clean base. Let go of the overthinking, the stress, and everything that’s been weighing you down. Reset the vibe, and give yourself a chance to clear space for a bolder, lighter version of you.

Aivee Clinic

Let Heart’s Day redefine what it’s like to destress and declutter. Revitalize your glow and go beyond skin deep with Aivee Clinic. Be prepared to welcome a brighter, new era of you. From tailored facials to advanced and doctor-led skin care treatments, your way to self-luvin’ is conveniently located here at the 5th Level, Mega Fashion Hall of SM Megamall.
STEP 2: Treat Yourself To A Nail-Boosting Glow

Now, for the ba-ba-ba-baby steps. Because once the vibe is set, it’s time to step up the glow-up. The kind that instantly lifts your mood and reminds you that beauty has always been with you.

French Tips Organic Nail Lounge

Soft, natural, and oh-so-elegant… just like every nail art lover’s dream! Situated at SM Aura, French Tips Organic Nail Lounge gives your fingertips the glow up they deserve. Using organic-focused formulas and holistic approach to nail care, it’s the kind of self-care that looks good and feels even better.

Other Branches: SM Megamall, SM Podium

Noon Talk Nail Lounge

Self-LUV should always feel like a celebration! Located at SM Mall of Asia, Noon Talk Nail Lounge can make every manicure feel like a milestone moment. With colors and finishes that frame your mood just right, this is where your nail glow-up gets personal and fun.

Other Branches: SM Megamall

Ukiyo Beauty Bar

Make every look feel effortlessly put-together with minimalist hues and soft textures to match your vibe. At Ukiyo Beauty Bar, enjoy manicure and pedicure services you truly deserve. Its curated approach to nail care blends modern chic with timeless elegance, bringing in beauty with intention at S Maison.
STEP 3: Moisturize Your Spirit, Protect Your Vibe

The final step? Lock it all in. Protect your peace, nourish your soul, and keep anything that disrupts your energy at bay. Let your freshly pampered self start anew. Softer, stronger, and glowing from the inside out.

Ayumi Elite

Extend the good vibrations and accessorize your look with intention. Experience the grooming techniques of Japan at SM Aura with Ayumi Elite, delivering an instant confidence boost through top-tier eyelash extension styling.

Other Branches: SM North Edsa, SM Mall of Asia, SM Podium

The Spa Wellness

Seal in the softness through a deeply moisturizing treatment and wrap up your self-care journey at The Spa Wellness at the 5th Level of SM Podium, where peace meets pampering. From deeply relaxing massages to rich body treatments, this is your final moment to melt tension away, recharge your spirit, and walk out feeling all the LUUUV.

That’s the art of luvin’, and anyone with a heart would agree. It’s so easy to make yourself feel the love with SM Supermalls. Valentine’s Day or not, there’s always room to make time for care, calm, and a little indulgence.

This Valentine’s Day, #LuvIsYourVibeAtSM, your most loved mall of firsts and evolving finds. Because we’re here to make your Saturday night—and the rest of your life—filled with love.

Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.

President Ferdinand Marcos Jr. checks partners’ booths during the previous SM Job Fair in December 2025, engaging with employers and jobseekers and underscoring the shared commitment to making employment more accessible for Filipinos.

MANILA, Philippines – SM Supermalls rolls out its February SM Job Fairs nationwide, enabling community opportunities through accessible employment channels making the application process faster and more convenient, All For job-hunting Filipinos. Held across SM malls, the monthly #SMJobFair series connects jobseekers with employers from retail, services, logistics, manufacturing, and other key industries. 

Hundreds of jobseekers gather at SM City Cabanatuan as SM Supermalls holds a job fair in celebration of the Banatu Festival, marking the city’s 76th founding anniversary and turning local festivities into real employment opportunities.

Just got hired! A job seeker beams with pride after landing a new job during the Job Fair at SM City Cabanatuan. 

In celebration of the Banatu Festival, celebrating the 76th founding anniversary of Cabanatuan City, SM Supermalls kicked off February with a highly successful job fair at SM City Cabanatuan, demonstrating how career opportunities can be meaningfully woven into local festivities. Held last February 3, the job fair brought together 32 employers and a thousand jobseekers, with 90 applicants hired on the spot—underscoring the impact of aligning employment initiatives with community celebrations. By integrating career opportunities into high-traffic events such as local holidays and festivals, SM Supermalls enhances the malling experience by offering purposeful activities that customers can conveniently engage with in their most-loved SM destinations. Beyond serving as venues for celebration, SM malls evolve into community platforms that create pathways to livelihood, growth, and long-term opportunity for Filipinos nationwide.

Flagship SM Group Job Fair set for February 26 at SM North EDSA

Culminating the month’s activities is the highly anticipated SM Group Job Fair led by SM Retail on February 26 at SM City North EDSA—one of the strongest and most sought-after hiring events in the SM Job Fair calendar. Employers from across the SM Group—including retail, real estate, food, logistics, and banking—will be offering a wide range of opportunities, reinforcing why so many Filipinos aspire to join the SM family. 

As the largest retail chain in the Philippines, SM Retail continues to champion a workplace where people truly belong, thrive, and grow. Job seekers can look forward to purposeful challenges, meaningful career opportunities, and a culture where efforts are recognized and celebrated—making it #SoMuchFun to build a career at SM Retail. Because at SM Retail, we’ve got it all for you—#OnlyAtSMRetail.

From resumes to real conversations, applicants engage directly with employers during on-the-spot interviews.

Resumes ready, confidence on point—jobseekers take their next big step forward.

One-Stop Job Application Made Easy

SM Job Fairs go beyond job matching by offering on-site government services, allowing applicants to complete key employment requirements in one location. Participating agencies typically include the National Bureau of Investigation, Philippine National Police, Social Security System, and PhilHealth, among others—saving jobseekers time, cost, and multiple trips.

Government agencies on-site help jobseekers complete essential employment requirements in one convenient stop.

February SM Job Fair Schedule

• February 12 – SM City Taytay
• February 13 – SM City Trece Martires
• February 16 – SM City Olongapo Central
• February 20 – SM City Legazpi
• February 25 – SM City Davao
• February 26 – SM City North EDSA
• February 27 – SM Center Muntinlupa
• February 27 – SM City Trece Martires
• February 28 – SM Seaside City Cebu

Successful hired-on-the-spot (HOTS) applicants proudly pose after securing jobs at the SM Job Fair, highlighting how SM Supermalls continues to create real, immediate employment opportunities for Filipinos nationwide.

Jobseekers are encouraged to bring multiple copies of their resumes and valid IDs and visit the nearest SM Job Fair this February. For updates and mall-specific details, follow SM Supermalls on social media and join the movement through #SMJobFair. SM Supermalls Champions MSMEs—and the Filipino workforce.

A day filled with hope, handshakes, and hiring. 

our empty PET bottles have somewhere better to go than landfills—and SM is taking them there.

Through the newly-deployed Green Recycling Machines (GR Machines), SM Prime Holdings Inc. (SM Prime) uses the nationwide reach of SM Supermalls to make sustainable action easy, accessible, and rewarding for mallgoers all over the country.

“The GR Machines enrich the SM Group’s existing waste management efforts under the SM Green Movement,” said SM Supermalls President, Steven Tan. “Through the deployment of these machines, we hope to collaborate with our customers in caring for the environment by helping recycle PET bottles whenever they enter their most loved SM Supermalls.”

Each GR Machine can be operated with ease by any user and can accept PET bottles up to two liters. Together, the GR Machines nationwide can collectively hold up to 5,000 bottles in one collection cycle which are compressed in-machine. The compressed PET blocks are then collected and given a second life by SM’s hauling partner Sentinel which transforms the blocks into reusable items such as food trays.

Little makes much: Preserving the environment one diverted bottle at a time

According to the World Bank, the Philippines leaks more than 300 million metric tons of plastic waste into the sea annually—equivalent to around 9 percent of its improperly handled plastic waste. The Philippines was also noted as one of East Asia and the Pacific region’s top contributors to ocean plastic pollution.

Recognizing that sustainability and protecting the environment is beyond the effort of one entity, SM has leveraged its presence nationwide through its properties to engage its customers and surrounding communities in maximizing the collection of recyclables especially plastics. Through SM Cares, its Corporate Social Responsibility arm, SM empowers communities to adopting sustainable practices through simple and accessible ways to take part in protecting the environment. Arresting the growing issue on pollution, the SM Group has enhanced waste segregation efforts to increase its collection and diversion of plastics from the environment since 2007 with its pioneer program, the Trash to Cash recycling market. 

SM Group’s Trash to Cash initiative was organized by SM Cares as the pilot community program that encouraged customers to segregate recyclables like metal, paper, and plastic and exchange these for cash on a monthly basis. SM Supermalls also followed up this effort with the launch of two Reverse Vending Machines in SM Mall of Asia and SM Megamall which empowered customers to segregate aluminum cans and empty PETs in exchange for discounts on sports and leisure attractions. On top of these, SM also hosts nationwide coastal clean-up drives annually through the strength and effort of its workforce volunteers.

With the latest in mobile recycling technology, SM’s GR Machines encourage customers to turn good intentions into daily environmentally-conscious actions in three easy steps:

1. Feed any PET bottle up to 2 liters into the machine
2. Confirm your deposit by pressing the prompt on the screen
3. Await your reward

“This is just a glimpse into how SM aims to enrich the Circular Economy through the elevated role we play in integrating seamless waste management efforts, all for Filipinos. We are hopeful that with the addition of the SM GR Machines, our continued partnership with our customers in protecting the environment yields a more sustainable future” said Tan.

Customers can start depositing their plastic bottles in SM GR Machines across the following malls: SM North EDSA, SM City San Lazaro, SM Megamall, SM The Podium, SM Aura, SM Southmall, SM Mall of Asia, S’Maison, SM Seaside City Cebu and SM Lanang.

February is giving MSMEs their well-deserved main-stage moment and SM Supermalls is here for it. Together with long-time strategic partners Department of Trade and Industry, Philstar Media Group, and Go Negosyo SM Supermalls continues to open doors for Filipino entrepreneurs through mentorship, market access, and purpose-driven platforms that help businesses grow with confidence.

These partnerships, built through years of collaboration, share one mission: empower MSMEs to scale sustainably, compete strongly, and thrive in an evolving economy. This February, that shared commitment comes alive through a lineup of impactful initiatives happening across SM malls.

Go Negosyo brings 3M on Wheels mentorship to SM Megamall this February

Entrepreneurs and MSME awners gain valuable one-on-one insights from Industry mentors during Go Negosyo’s 3M on Wheels, receiving free, practicar quidance on branding, finance, and scaling their businesses. Held in partnership with SM Supermalls, the program brings accessible mentorship closer to entrepreneurs-reinforcing a shared commitment to capacity-buliding, inclusive growth, and long-term business Sustainability.

Strengthening its shared advocacy with SM Supermalls, Go Negosyo rolls out its 3M on Wheels mentorship program this February 25 at SM Megamall, offering MSMEs and aspiring entrepreneurs free, one-on-one coaching sessions with industry mentors.

Designed as a quick-stop mentoring platform, the program delivers practical guidance in areas like product development, branding, finance, scaling strategies, and digital transformation. Entrepreneurs from industries including food, retail, creative services, agriculture, and technology gain direct access to insights that can sharpen their competitive edge.

This initiative reflects SM Supermalls’ ongoing commitment, alongside Go Negosyo, to make mentorship accessible ensuring MSMEs get the right advice at the right time to move their businesses forward.

DTI National Trade Fair celebrates sustainability and Filipino innovation

From February 18-22, the Megatrade Halls of SM Megamall host the DTI-Bagong Pilipinas National Trade Fair a signature platform championing sustainability, creativity, and Filipino craftsmanship.

A cornerstone partnership between SM Supermalls and the Department of Trade and Industry, the event highlights eco-conscious, design-forward products that reflect the country’s growing leadership in sustainable innovation. Featured items include furniture, fashion, textiles, and handicrafts made from coconut materials, engineered bamboo, natural fibers, plant-based dyes, and native grasses sourced nationwide.

SM Supermalls and the Department of Trade and industry champion indigenous tribes whose intricately handcrafted furniture, bags, accessories, and apparel showcase proudly Filipino heritage and creativity-reflecting the growing community support for MSMES.

Beyond the exhibits, visitors can enjoy workshops, live product demonstrations, and cultural showcases that celebrate Filipino heritage while spotlighting future-ready design. For MSMEs, the trade fair provides a vital gateway to buyers, collaborators, and wider market exposure.

Sustainability meets creativity as locally made furniture, fashion, and handicrafts demonstrate the evolving strength of Filipino enterprises.

Philstar NakakaLocal Bazaar heads to Baguio with proudly Filipino finds

Celebrating local pride and entrepreneurship, Philstar Media Group brings the NakakaLocal Bazaar to SM City Baguio from February 27 to March 1, offering shoppers a curated mix of homegrown brands in food, fashion, crafts, and lifestyle. A long-time collaborator of SM Supermalls in advocating for

MSME visibility, Philstar Media Group continues to build platforms that connect entrepreneurs with wider audiences while strengthening the “love local, grow global” movement.

Philstar Media Group’s Nakakalocal Bazaar at SM Seaside City Cebu-with the celebration of proudly Filipino MSMEs continuing next at SM City Baguio from February 27 to March 1.

Following its successful regional runs, the bazaar reinforces how partnerships among media, retail spaces, and business communities can amplify opportunities for small businesses ready to expand their reach.

Through enduring partnerships with DTI, Philstar Media Group, and Go Negosyo, SM Supermalls continues to create meaningful ecosystems where MSMEs gain mentorship, exposure, and access to growth opportunities.

Every booth tells a story of passion, perseverance, and proudly Filipino innovation.

This February’s initiatives reflect a shared belief: when organizations come together to support entrepreneurs, they don’t just build businesses. they build stronger communities and a more resilient economy. And let’s be real Filipino MSMEs aren’t just participating in the future of business. They’re shaping it.

The Philippine International Pyromusical Competition 2026 is back and it is bigger than last year. Set at the Seaside Boulevard of SM Mall of Asia, the country’s biggest fireworks competition levels up into a fully maxed out experience built for how Gen Z shows up, hangs out, and shares moments.

This year’s edition is a maxed-out experience, bringing an all-out global showdown of world-class pyrotechnics, music, and color. Each competing country lights up the night sky with high-impact visuals, perfectly synced to sound, designed to stop scrolls. Bigger bursts. Cleaner timing. Stronger crowd reactions. Every show competes for the title of Best Pyromusical Display, and every night delivers main-character energy.

The 2026 experience goes beyond fireworks. It is about the full vibe. Friends meet early, eat out, walk the strip, shoot content, and stay late. The fireworks are the peak moment but the night is the story. It is social, loud, and built for repeat weekends. This is not a one and done event. It is a weekly reset.

SM Mall of Asia continues to be the venue of choice for Gen Z, families, and friend groups. The open waterfront, easy access, and mix of food, entertainment, and hangout spots make it the go to place for shared experiences. Families turn it into a tradition. Friends turn it into plans. Gen Z turns it into content.

Adding to the fully maxed out experience is SM Mall of Asia’s wide dining lineup, giving guests plenty of options before and after the show. These include RICO’S LECHON, HAIDILAO, RACKS, ITALLIANIS, WATAMI, CBTL, MODERN SHANG, OLIVE GARDEN, BULGOGI BROTHERS, LECHONERIA, YAKINIKU LIKE, PEPPER LUNCH, DOHTONBORI, JATUJAK, PAIK’S COFFEE, KIWAMI, YAKINIKU KING, MAPLE TREE, DU HSIAO YUE, ROSSOPOMODORO, GERRY’S GRILL, TGI FRIDAYS, MESA, DONG WON, FELY J’S, BBQ CHICKEN, HOSHINO, CELADON, TAJIMAYA, KRAZY GARLIC, LONGHORN, and DESSERT 39.

The Philippine International Pyromusical Competition 2026 features top pyrotechnic teams from across the globe:

• February 21. Opening Exhibition with the Philippines and Hermanos Caballer of Spain.
• February 28. Fireworks Spectaculars of Canada versus Steffes Olig Feuerwerke of Germany.
• March 7. LUX Factory of France against Martarello SRL of Italy.
• March 14. Pirotecnia Minhota of Portugal facing the Pyrotex Fireworx of the United Kingdom.
• March 21. Polaris Fireworks of China followed by the Closing Exhibition from the Philippines.

More than just a fireworks competition, this event shows why the Philippines is a destination for big, world-class lifestyle experiences. Bigger crowds. Bigger moments. Bigger energy. Your most loved mall, SM, brings it All for You with a fully maxed-out experience at SM Mall of Asia.