In life, we have to make important decisions, some of which can make a big impact on our future. The most crucial ones are the connections we make: at school, at work, and at home.
When it comes to financial matters, we take many factors in consideration and we negotiate with people we can put our wholehearted trust. We console with someone who understands our needs and situations. Gone are the days when we take insurance for granted. Filipinos are used to purchasing insurance policies from friends and relatives since there are no other routes to take.
According to Sun Life’s SOLAR (Study of Lifestyle and Relationships) only 38 percent of Filipinos are willing to take investment risks in order to earn more and that only 8 percent actually invest. Moreover, only 16 percent claim to have life insurance despite 88 percent of Filipinos worrying about their financial situation in case something happens to the breadwinner.
In line with this, Sunlife, a company established in the country for over a century ago and the leading life insurance provider in the Philippines, has innovated a way to cater to the growing needs of Filipinos. Since time and availability are such rare commodities these days, Sunlife harnesses the advantage of the internet to connect its financial advisors to its interested patrons using a digital tool.
Admit it or not many of our countrymen needs assistance from professionals in their journey to achieve lifetime financial security. A role that a Sun Life Financial Advisor can fulfill with their professionalism, a caring attitude, a winning mindset, and an inspired vision.
Personalized assisitance will help Filipinos to be financially literate and be informed about making sound decisions before making that big step in their financial investment. Logging in to advisormatch.sunlife.com.ph is the first step. Next, fill in the details including the city where you reside and fill the rest of the fields for the database. Such freedom to choose a Financial Advisor is both innovative and relevant, especially for consumers who want personalized service on-demand and at their convenience.The process will take you to a pool of Sunlife financial advisors with their corresponding credentials.
I’ve tried it myself as I accessed advisormatch.sunlife.com.ph. In a matter of minutes, I received an SMS from Sunlife
“We’ve seen a growing interest in personal finance lately with the number of inquiries and requests for advisor referrals doubling the past couple of years. We are happy to share that we are now empowering Filipinos to choose their very own Sun Life Advisor with just the click of a button. With Sun Life’s Advisor Match, they can be assured of finding competent and committed financial advisors to help them achieve their financial goals,” affirmed Sun Life Philippines Chief Marketing Officer Ms. Mylene Lopa. After all, finding your #SunLifePerfectMatch should never be difficult.
True to its commitment, Sunlife has been providing premium service to Filipinos and once again leads innovation to pave the way to financial security.
Go to advisormatch.sunlife.com.ph to experience the Advisor Match tool and learn more about finding the right partner in your financial journey
Philippines one of the global leaders in this worldwide campaign
Hypertension remains our ‘Public Enemy’ No. 1—the Number 1 killer or cause of deaths worldwide and in the Philippines. Cardiovascular diseases including high BP account for 33 percent or nearly one third of all deaths in the Philippines every year.
“Worldwide, around 10 million lives are lost each year needlessly due to raised blood pressure,” warns Professor Neil Poulter, president of the International Society of Hypertension (ISH).
Prof. Poulter adds that ISH, with its collaborating organizations worldwide, want to change this with massive BP awareness campaigns such as the May Measurement Month (MMM).
In the Philippines, MMM is spearheaded by the Philippine Society of Hypertension (PSH) in collaboration with a Hypertension Alliance composed of the Department of Health, Department of Education, Philippine College of Physicians (PCP), Philippine Heart Association and more than 20 governmental and non-governmental organizations.
For this year, the month-long MMM18 was launched during the PCP annual convention at the SMX Convention Center recently. It was attended by representatives from all collaborating organizations.
“MMM puts the spotlight on increasing access to blood pressure screening as potentially the most effective way to reduce hypertension’s adverse toll on health,” says Dr. Rafael Castillo, currently a member of the ISH Executive Committee, and a past president of PSH. He delivered the keynote message during the launch of MMM18.
Dr. Castillo, who is the MMM country leader for the Philippines, adds that MMM18 is dedicated to the memory of Dr. Ramon F. Abarquez, Jr., PSH founding president who died early this year. Dr. Abarquez envisioned the country’s experts to be among the global leaders in pioneering advocacy campaigns, and scientific researches that can guide health officials and clinicians in stemming the tide of high blood pressure in the country.
“A sustained multisectoral approach is really necessary to increase and sustain awareness, which has been identified as the key for the success of BP-control programs in countries like Japan, Singapore, Canada and the United States,” says Dr. Alberto Atilano, current PSH president and MMM co-country leader.
He adds: “Our shared visionary goal is that by 2022—with an effective multisectoral collaboration—we shall increase BP awareness to 80 percent, treatment rate to 60 percent, and control rate to 30 percent. The bottom line is to reduce BP-related deaths by 25 percent; hence, saving around 30,000 Filipinos yearly.”
Once again this year, for the whole month of May, the PSH, together with its collaborating organizations in the Hypertension Alliance will carry out a nationwide BP screening and counseling campaign to diagnose unaware hypertensive individuals and identify those who are at risk to develop life-threatening complications like heart attack or stroke, so they could be referred for appropriate medical care.
According to Dr. Deborah Ona, also a co-country leader for MMM in the Philippines, last year, the Philippines was the global leader among more than 100 participating countries worldwide, contributing 272,000 screened individuals (22 percent) out of the pooled global data of 1.2 million. The analysis of the global paper has been analyzed by ISH experts and will be published in a prestigious international journal this month. Five Filipino hypertension specialists are included as collaborators to this global study. These are: Doctors Rafael Castillo, Carmela Napiza-Granada, Ma. Rosario Sevilla, Alberto Atilano and Deborah Ona.
The paper provides some information and insights that can help guide health officials in their respective BP-control programs.
Once the embargo on all local data are lifted after publication of the global paper, the PSH also plans to write a separate analysis on the local data. This will be published as a separate paper from the global paper.
“We also hope that health-promoting programs like MMM18 can help restore the trust of our countrymen on preventive health programs, especially for high BP and cardiovascular diseases which remain our number one killer. The public trust on preventive health programs of the government may have been partly strained and compromised because of the Dengvaxia controversy,” says Dr. Atilano
MMM is also in line with Presidential Proclamation No. 1761, issued on May 1, 2009 by then President Gloria Macapagal-Arroyo, declaring May each year as Hypertension Awareness Month (PD 1761 attached), and enjoining governmental and nongovernmental organizations, to be major collaborators in implementing BP awareness and control programs.
For more information and pointers on how to control high BP, please visit: maymeasure.com
Moms are the true jacks of all trade. On top of the many roles they fulfill, they also need to be the go-to first-aider of the family. This job includes knowing the truths from the myths about common illnesses that are often taken for granted.
Now that it is once again high time for flu, the recent Expo Mom 2018 held in Glorietta, Makati invited moms from all over Metro Manila to be further empowered with crucial information about keeping their families safe and healthy. The #Mompowerment campaign creates a community of moms who share personal and relatable stories on how to deal with the ups and downs of motherhood including dreaded contagious illnesses for both children and adults.
Dr. May Montellano, Professor in Pediatrics – FEU-NRMF, Vice President of International Society for Tropical Pediatrics and mom herself, provided an expert’s point-of-view on why moms should pay close attention to what everyone dismisses as the common cold. As the first-aiders in their homes, moms are the key to keeping the family safe from influenza. The first step is learning about the disease and the different ways it can be prevented:
Flu is not the same as common cold.
Flu and common cold most of the time are considered synonymous due to similar symptoms of the two diseases. However, moms should keep in mind that flu is more severe than common cold. Bed rest and drinking plenty of water do not always work on flu, as it is caused by a viral infection. Moms should be vigilant because if flu is not treated properly it can result to severe implications.
Spreading flu is inevitable.
Part of growing up is to play with other children. Unfortunately, flu is one of the most contagious diseases that can easily spread through contact. It is important for moms to teach the proper coughing etiquette to their children to avoid spreading the virus. Usage of disposable tissue to cover their mouth and nose when coughing or sneezing is highly recommended. If it is not available, it is better to cough or sneeze into the upper arm or sleeve to avoid using one’s hands. Being exposed to many bacteria, it’s important for children to learn to clean their hands after playing.
Rainy season is flu season.
The start of the school year is also the start of the rainy season and the cold weather often brings the flu virus. Moms are advised to take extra precautionary measures during this time and be more observant with their children’s health. While the cases of flu are more rampant during this time, the outbreaks of flu for tropical countries like the Philippines are irregular and are occurring throughout the year.
Adults are just as susceptible to flu as children are.
As much as adults would want to protect their little ones, parents need to know that they too are potential carriers of the disease. Parents can also get flu from their surroundings, especially in their workplace and pass it on to their children at home. The risks of getting flu are even greater for pregnant women that they can have spontaneous abortions or get pneumonia from the disease.
Prevention is always better than the cure.
Moms would always want to rock motherhood in the most practical way possible, but as the cliché goes, “health is better than wealth.” In considering the costs in treating flu, people often discount the indirect costs they shoulder when they have flu. One of which is the loss of productivity. Whether it’s the children missing school, adults missing work, or the whole family missing out on a vacation, curing flu can be more expensive than preventing it.
Moms know better than to take a common disease for granted. They do not need to worry about such illnesses because they know the precautionary measures they can take to protect their loved ones from vaccine-preventable disease. From imparting good health habits to getting the whole family vaccinated, moms can embody #Mompowerment in knowing the truths about flu and choosing to act against it.
Going green is becoming a new way of life. The whole world seems to be more conscious about being less harmful to the environment, and it’s no different in the Philippines.
When Filipinos talk about “going green”, it’s usually about recycling, choosing organic food, or using less electricity or fuel at home or on the road. Green building uses the same principles. Green materials are constructed and developed through a sustainable supply chain, resulting in building materials that aren’t made with environmentally harmful chemicals. They also lessen construction waste by using materials that are sustainable and degrade less over time.
Building your eco-friendly home might sound tricky, but going green for the house of your dreams has a much bigger pay off than you might think. Here are five reasons to go for green building:
1. Green materials minimize your carbon footprint
Using traditionally sourced materials like steel, concrete, and virgin lumber require lots of fuel and resources to make and produce. Green materials are produced more efficiently as it requires less natural resources, produced locally with less waste over time. Being selective of materials we use for our home would allow us to not just take care of the environment, but also for the future generations that’ll come after us.
2. It may lessen your electricity bill
The Philippines endures environmental extremes at both ends of the spectrum with heat and rain experienced at particular times throughout the year. A well-constructed green home will assist in regulating the temperature and moisture in your home, which means possible lesser use of artificial cooling devices like air-conditioner and ventilation fans during hot months.
Tackling the greatest challenges of the Agenda for Sustainable Development, will depend on harnessing all talent, and today, more than ever, science and gender equality are equally vital to drive sustainable development. Despite this truth, women account for only 30% of the world’s researchers, and with even lower percentages at higher decision-making levels. In response, L’Oréal and UNESCO founded the For Women in Science (FWIS) program in 1998 with the mission to empower more women in the field of sciences by increasing the number of women in scientific research, promoting more young women to enter the profession, and to assist them once their careers are in progress.
Since the launch of FWIS, the program has supported more than 3,100 women scientists from 117 countries, and celebrated 102 renowned scientists at the peak of their careers including three who have won a Nobel Prize. The program has increased the visibility, career opportunities, and self-confidence of women scientists across the world. The Philippines has had the privilege of seeing Dr. Lourdes Cruz win as a Global Laureate (2010) for her work with snail toxins, and has had four Filipina scientists awarded as National Fellows (2011 and 2012).
June 5, 2018 marks a milestone for the Philippines as FWIS celebrates the return of the program in the Country through the awarding of the newest FWIS National Fellow. The program’s return to the Philippines cements L’Oréal’s strong commitment to pushing women empowerment and leadership in science in the Philippines. “The L’Oréal-UNESCO For Women in Science program was founded with the mission to ensure that critical research across various fields in science takes full advantage of the intelligence, creativity, and passion of women,” shares Ms. Carmel Valencia, Corporate Communications Manager of L’Oréal Philippines.
“We have been immensely proud of the work of our Laureates, Fellows and all the awardees across various fields, each proving to be vital in contributing towards sustainable economic growth, social development, and environmental sustainability. They all serve as testament to our belief that women in science truly have the power to change the world,” she asserts.
More than just an awarding ceremony, the forum tackled the multifaceted challenges of gender inequality in the field of science, recognized women’s contributions across various fields, and underscored the critical need for their full participation in driving the sustainable development agenda.
To solidify their commitment to drive increased women participation and success in the field of science, a six-point manifesto was signed by representatives from L’Oréal, UNESCO, National Academy of Science and Technology (NAST), and the scientific community.
The forum also featured distinguished panel speakers and women leaders from the scientific moderated by Ms. Rina Jimenez-David including Dr. Didith Rodrigo, Scientist and Author of “Women in Science” Children’s Books; Dr. Marieta Sumagaysay, Executive Director, National Research Council of the Philippines; and Dr. Laura David, FWIS Philippines National Fellow 2011; and Dr. Aletta Yñiguez, FWIS Philippines National Fellow 2012, to name a few. Each shared on their experiences as Filipina scientists and the opportunities that they see for more thought-leaders in the community. Through the discussion, it is L’Oréal’s and UNESCO’s hope to encourage visibility on the challenges and breakthroughs of Filipina scientists and push more sectors to provide support.
In its first year back, FWIS awarded one outstanding woman scientist who is leading with her study in chemical oceanography. Dr. Charissa Ferrera is recognized as the FWIS Philippines National Fellow 2018. With a relevant and timely research on the water quality in coastal areas and fishing localities particularly Bolinao and Anda, Dr. Ferrera pushes for sustainable mariculture by advocating to help communities recover from effects of pollution through effective science communication.
“I see my win as an opportunity to create a ripple effect that will allow for more individuals to be inspired to pursue careers in science,” shares Dr. Ferrera on winning the fellowship. As a woman who dared to ask, she hopes to encourage women who want to become researchers to stay motivated. “Look for opportunities because they are there and do not be afraid to ask. Always go for what you want and keep going no matter the circumstances,” advised Dr. Ferrera.
After its first year back in the country, FWIS looks at further pushing the needle to create an impact in the local scientific community and will continue to recognize women in the field as well as encourage awareness among the younger generation.
About For Women In Science
Founded in 1998, the L’Oréal-UNESCO For Women in Sciencepartnership was created to recognize and promote women in science. Its programs reward established women scientists whose outstanding achievements have contributed to the advancement of scientific knowledge and provide support to promising young women who are already making significant contributions in their scientific disciplines.
About L’Oréal Philippines
L’Oréal Philippines has been present in the country as a wholly owned subsidiary of L’Oréal since 1994. Based on the unique and diverse beauty needs of every Filipino, L’Oreal Philippines manages a portfolio of the most technologically advanced brands across several beauty categories and present across all beauty channels, including L’Oréal Paris, Maybelline New York, Garnier, Nyx Professional Make Up, Kiehl’s, Ralph Lauren, Giorgio Armani, Guy Laroche, L’Oréal Professionnel, Kérastase, and Matrix.
As one of the big beauty players in the country, L’Oréal Philippines has also made its contributions as a good corporate citizen to the country over its 25 years of presence. It is our priority and commitment to reduce the impact of our activity on the planet and bolster positive socio-economic impact on the lives of people and communities in the Philippines. This has been done through our various philanthropic activities such as “Beauty For a Better Life,” and “Citizen Day”.
About L’Oréal
L’Oréal has devoted itself to beauty for over 100 years. With its unique international portfolio of 34 diverse and complementary brands, the Group generated sales amounting to 26.02 billion euros in 2017 and employs 82 600 people worldwide. As the world’s leading beauty company, L’Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail, branded retail and e-commerce.Research and innovation, and a dedicated research team of 3 885 people, are at the core of L’Oréal’s strategy, working to meet beauty aspirations all over the world. L’Oréal’s sustainability commitment for 2020 “Sharing Beauty With All” sets out ambitious sustainable development objectives across the Group’s value chain.For more information: http://mediaroom.loreal.com/en/
Beyond Innovations Inc. the leading and most uplift lives”, ties well with the spread of music and entertainment thru the JBL Brand.respected technology solutions provider in the Philippines welcomes the addition of its 14th JBL Store in the country. This growing chain of JBL Store located at SM Bacoor will feature the entire JBL portable multimedia, home theatre products; serving as a gateway to music and home entertainment lovers.
JBL Store Bacoor creates a completely immersive experience into the world of epic music, movies and home-entertainment. From Beyond Innovation’s vision: “To provide advanced and state-of-the-art and to connect the most innovative technologies that enhances the lifestyles and uplift lives”, ties well with the spread of music and entertainment thru the JBL Brand.
This newly opened JBL Store at SM Bacoor, will provide customers and patrons the opportunity to discover the epic sound and entertainment within a concept store space. Keeping in line with JBL’s commitment to raise the bar; excitement as the band takes the stage, the emotion as your favorite band plays, the raw power of the first power chord and most importantly, the charged and extreme joy of the experience of sound and music. JBL being synonymous with the precise, naturally articulated sound, for over 70 years, it has ignited the passions of music lovers, style seekers and tech gurus everywhere and anywhere; from homes, beaches, mountains, pools to epic parties.
To celebrate the grand opening, JBL Store will host a 3-Day (June 5-8) sale of up to 50% of selected JBL and Harman Kardon products. To digitally spread the celebration and @JBLStore official facebook conducted an online contest of Count the Boombox Challenge. The lucky winner of the challenge will be receiving an exclusive gift pack and JBL speaker.
Beyond Innovation, Harman Local and Harman International executives will grace the said event to celebrate this milestone of reaching their patrons and loyal customers. To fully create the epic and immersive sound experience, @JBLstore also invited Mojofly, the pop-rock band with hit songs like Mata and Tumatakbo to play for the festivity. Along with this, product demonstration of JBL products like the newly launched Bar series will also take place.
The Bar series soundbars deliver an epic cinematic experience with plug and play simplicity. From four series to choose from; tailored fit to every movie lover. With JBL surround sound, Dolby Digital and wireless Bluetooth streaming, it will definitely raise the bar of movie experience at home. Now, anyone can get the chance to come home to cinema-quality sound with JBL Bar Series.
As the leader in revolutionary sound, Beyond Innovations and JBL continues to push and innovate audio and video boundaries for that unparalleled experience. The JBL Store located at the 4th level, Cybezone area at SM Bacoor will be open seven days a week and provides the customers immersive & epic music.
Discovery Country Suites proudly introduces its newest addition to the family: Executive Chef Jayjay Sycip. Leading the team behind Restaurant Verbena’s delectable offerings, his vast knowledge and experience is sure to stimulate growth towards sustainable, hearty dishes that are sure to satisfy the taste buds of loyal patrons.
Chef Jayjay is proficient in Classical French, Mediterranean, American, and Asian Cuisines, around which he builds concepts and develops them all the way through operations. An expert in the field, he will supervisevarious culinary aspects including menu development, kitchen workflow, management, research, and strategy.
Since 2008, Chef Jayjay has worked in the kitchen as achef, and recipe consultant for several hotels and restaurants. He even co-produced and co-hosted a travel cooking show for a few years. In his early years in the industry, Chef Jayjay was always looking into the trends—following what was cool and new—but these days he’s more into mastering the classics and really enhancing it.
As he takes on the role as new executive chef ofRestaurant Verbena, Chef Jayjay looks into sustainability—sourcing fresh, quality ingredients from the local farms in Tagaytay. His direction is headed towards knowing where his food is coming from, as well as supporting the local farmers of Tagaytay.
With over a decade’s experience, Chef Jayjay is eager to set on a new journey of teaching, learning, and a good deal of cooking at Restaurant Verbena of Discovery Country Suites Tagaytay.
Restaurant Verbena is located in Discovery Country Suites, along 300 Calamba Road, San Jose, Tagaytay City, 4120 Philippines.
For inquiries and reservations, call (02) 5298172, email reservations@dcs.discovery.com.ph or visit http://www.discoverycountrysuites.com.
June 12- The day we attained freedom will always be a chapter worth remembering for each and every Filipinos. And as much as it is observed nationwide, SM Bulacan Malls prepared an exciting yet meaningful line of events to pay tribute to our land’s well fought Independence.
Bulakeños will sing a new hymn of freedom this June 12 as SM City Baliwag and SM City Marilao celebrates Original Filipino Music with its P-Pop Fest happening at the Mall Atrium. Homegrown artist Terence and Marguax will belt out best of OPM songs while in SM City Baliwag, the search is on for the most talented Bulakenyo. Calling all musically inclined individuals with a Pinoy heart, SM City Baliwag is holding the contest open to all participants.
With a performance relevant to Independence Day theme, interested folks may sing any song in Filipino may it be acapella, with minus one or with instrument as accompaniment. Joining is easy! Participants need to present Php 1,500.00 single or accumulated receipt purchase from May 26 to June 9, 2018, from any SM City Baliwag tenants/ establishments. Registration is ongoing until June 9, 2018 up to 12noon only.
To better express their nationalistic pieces, performers will be given a maximum time of 5 minutes to serenade the audience. An exciting array of prizes await winning acts for as much as P10, 000 worth of SM GCs for the first place, P7, 000 worth of SM GCs for the second place and P5,000 worth of SM GCs for the third place.
For complete details on contest mechanics you may contact SM City Baliwag at (044) 761-0736/ 761-0723. Also like and follow SMCityBaliwag on Facebook, Twitter and Instagram for event and promo updates.
Mall goers will also be able to get revolutionary discounts on great items during SM City Baliwag and SM City Marilao’s Pinoy Smile Sale. Celebrate your freedom to shop and get as much as 70% off on great finds this June 12. A special discount on Pinoy food are likewise offered to shoppers on June 1-12 with the Eats Pinoy!
SM Malls in San Jose Del Monte, Marilao, Baliwag and Pulilan will also celebrate Philippine Independence by holding a simultaneous flag raising on Tuesday. This event is an annual celebration participated by employees, tenants and shoppers of each malls as well as the communities in which SM serves.
Apart from the simultaneous flag raising, a series of cultural show will follow to commemorate the 120th Philippine Independence. Festive and vibrant musical dance parade will be performed live by the First City Providential College Baliktanaw Performing Arts at SM City San Jose Del Monte. Exhibits, iconic and unique centerpieces will be unveiled at SM City Marilao and SM City Baliwag.
James Deakin is wearing TechnoMarine UF6 Swiss Chronograph 48mm Gold Stainless Steel Men’s Watch
James Deakin is a man who wears many hats. Who doesn’t recognize him? He’s a TV anchor, event host, motoring advocate, blogger, and social media personality. But with his multifaceted persona and the hectic schedule that he keeps, it’s his being a family man, a loving husband and father to three kids, two boys and a girl, that he values the most. It is no wonder then that Technomarine chose to honor James, a truly exemplary dad, this Father’s Day.
“Time, it’s the most precious commodity,” Deakin relates when asked about the biggest challenge of being a father. “The harder you work, the more successful you become, the more time becomes precious. So it gets very hard to find that balance.”
His daily schedule can become as erratic as the next, starting as early as 5 am. As someone who doesn’t keep a regular office job, making time for his family is indeed a challenge, one that he doesn’t back down from. But there are compromises, he admits, especially since he has to work to earn a living for his wife and his growing brood.
“It’s very hard to manage time, which is why I actually have someone else to do that for me,” Deakin says. “If you get too emotionally invested [in] your schedule, you tend to make the wrong decisions.”
Thus, James makes sure that his weekends are kept free and devoted solely to family time. He is grateful too that his wife Shelly is there to pick up the slack, to manage the day-to-day affairs of the household and take care of his kids while he is abroad. “She’s a wonderful mom and an extremely understanding wife.”
He also makes sure that they take off to the beach during the holiday season up until the New Year. They have done so for the past 18 years, each time a priceless and memorable bonding experience.
Another memorable moment was being able to take his family abroad to Australia. “Going overseas with them was really nice,” Deakin says. “That’s the goal: to do family vacations overseas that’s not attached to work, like take 5 or 6 days off. I really want to do a cruise.”
When asked about his parenting style, James is quick to admit that he’s hardly a strict father. “We give them a lot of leeway,” he says, “We don’t put a lot of pressure on them at all.” He would, therefore, like to be remembered as being a flexible, easygoing, and cool dad.
Still, he finds that being honest with his kids is very important, and he draws the line with alcohol and substance abuse. “We don’t sugarcoat. I want to equip them with the tools to make the proper decisions so they will know the consequences of their actions. “
And as for his advice to other dads, James turns sentimental.
“Don’t strive for perfection as we live in an imperfect world. Strive instead for honesty and love,” he says. “Be forgiving and teach them about forgiveness. Set an example.”
Indeed, as James shows us, time is truly valuable. And with TechnoMarine bringing meaning and joy to fatherhood, as you build wonderful memories with your loved ones, there’s simply no time to wait
Ma. Criselda “Shayne” Garcia Madamba is the new Chief Digital Officer of Havas Ortega. She will drive the company’s digital products to meet the needs of their clients as they take the next quantum leap in the digital space.
With her rich experience from media planning to business development and performance marketing, her role at Havas Ortega is to propel all digital operations. She will lead the following pure player brands of the Agency: Socialyse, a digital integrated social media solution which combines owned, earned, paid and shared social media activities for audiences to be engaged; Affiperf, the programmatic pure player that combines the best of technology with data savvy human expertise to provide solutions; and Ecselis, a business specialized on online performance marketing that aims to increase the possibilities for prospect conversions through tracking and analytics.
Shayne has been in the media business for more than 16 years. Her advertising journey began at Starcom followed by other notable companies in the industry such as Carat, UM, Mediacom, iProspect, and now with Havas Ortega. She has received national and international accolades. She led her former agency to a Silver award for Campaign Asia’s Digital Agency of the Year in 2017. She was also named into the exclusive ’40 Under 40 List’ in APAC also by Campaign Asia last 2016.
Hermie de Leon, Managing Partner of Havas Ortega and CEO of Havas Media Group says, “Many clients are undergoing massive digital transformations. We need to re-define the role of agencies in the new ecosystem. We brought in Shayne to lead this change.”
Thoughts on her big career move, “My journey with iProspect will always play a huge role in my agency career since it was like home to me for six years. However, this time I am opening a new chapter in my life and I hope our industry will embrace me with this new adventure. No words can contain how honored and privileged I am to join Havas Ortega as Chief Digital Officer. I sincerely thank Vishnu Mohan, Jos Ortega, Hermie de
Leon, and Tonypet Sarmiento for believing in my capabilities. I am more than excited to teach and learn from my team in the long run as there is always something new in the information age.”
Aside from her advertising life, Shayne is also passionate about education. She has spent years teaching in UP Diliman and UP Manila. She is also a regular subject-matter-expert at the Certified Digital Marketer Program and would give several talks in multiple marketing events locally and abroad.
