Monthly Archives: January 2021

VS1 and Mototek tapped motoring personalities Zach Lucero and Gaki Azurin, better known as Gaki Girl, to close the 2020 Purposeful Ride campaign with twin year-end celebration rides. The pair rode out for holiday shopping and distributed their loot to families living along the streets of Manila. They then proceeded to Gilmore to buy Christmas parols, which they gifted to their moms.

Both Lucero and Azurin then demonstrated how to condition the motorcycle for its optimum performance before riding, highlighting the two-pronged protection that the motor care line brings. The motorcycle aficionados also shared tips on how they kept their vehicles in tip-top shape despite being dormant in their garage for the months- long quarantine.

“2020 was a bit more restrictive than normal but we wanted to still spread joy with our partners Zach and Gaki, who are solid VS1 and Mototek fans, and their viewers. With one ride, we hoped to bring meaningful connections back with motoring as a way to reach out to those who were hit the worst by the pandemic,” said Assistant Product Manager Alek Barcia.

Earlier in August, Rica “Jet Lee” Cabarrubias and Philip “JT” Elliot took to their wheels to show their support to frontliners. Elliot donated face masks and face shields to Los Baños Doctors Hospital and Medical Center and exchanged quarantine stories with the hospital’s cardio technician, Jena Crisologo, and security guard, Jamal Navarete.

“It’s a very meaningful day, a very meaningful vlog. Ang sarap sa pakiramdam to reach out and makipagkwentuhan sa mga frontliners natin,” shared Elliot. Cabarrubias, for her part, stopped by all the checkpoints in Cebu City to distribute food packs to the enforcers on duty.

The purposeful Christmas ride is an initiative of the Consumer Care Products Incorporated’s motor line to keep the momentum for supporting modern-day heroes, uplift communities, spreading love in the time of the Pandemic. Follow @VS1ProtectorPH on Facebook and Instagram to stay updated on the latest.

Lucero summarizes the mission of the Purposeful Ride campaign well. “If we have a little more than others, it is our duty to do something for them kahit sa maliit na bagay lang.”

Diabetes and COVID are not a good match. In fact, in the largest epidemiological investigation from the Chinese Center for Disease Control, The COVID-19 mortality in the presence of diabetes rose up to 7.3 percent. A report by EpiCentro also shows that diabetes accounts for 30.5 percent of comorbidities among COVID-related deaths in Italy. And here in the Philippines, the World Health Organization reported that 77 percent of COVID-related deaths had either one or several known co-morbidities like diabetes, chronic kidney disease, hypertension, cardiac disease, bronchial asthma, and cancer. 

“COVID-19 and diabetes are both inflammatory disorders. That being said, the presence of diabetes can make one’s COVID infection worse,” said Dr. Jeremy Robles, President of the Philippine Society of Endocrinology, Diabetes and Metabolism (PSEDM). 

According to Dr. Robles, controlling diabetes will depend largely on patient adherence because diabetes is both a chronic and a lifetime disease. Patient adherence refers to the willingness to take care of one’s own health by following the treatment the doctor prescribed. Adding to that, the patient will be able to experience better outcomes when they continuously and consistently follow the doctor’s advice. 

While the series typhoons late last year have gone, many of those severely affected are still trying to rebuild their lives. To help fast-track recovery, ACE Hardware staff recently donated needed items such as bed & mats, PPEs, and cleaning materials to affected residents of Kasiglahan Village in Rodriguez, Rizal. This activity was done jointly with SM Foundation and the local DSWD chapter.

To fulfill its Helpful Place; promise, ACE Hardware serves communities through outreach initiatives like this, as well as provide customers nationwide with relevant and helpful products.

For convenient shopping at Ace Hardware in SM Bulacan Malls, join their Viber community at bit.ly/AceMarilaoViber for SM City Marilao, bit.lyAceSJDMViber for SM City San Jose del Monte, and bit.ly/BaliwagViber for SM City Baliwag.

Also don’t forget to visit SM Bulacan Malls official Facebook Pages for more updates https://www.facebook.com/SMCityMarilao , https:www.facebook.com/SMCitySanJoseDelMonte , and https://www.facebook.com/smbaliwag

                                 

The year 2020 has been a difficult year for most consumer brands and companies have been challenged to step up to thrive in the new business climate. For Tanduay, a pivot toward a digital platform, a sustained campaign to remain connected with its target market, the launch of new products, and continued international distribution expansion have helped in overcoming the obstacles of a trying year.

And its efforts didn’t remain unnoticed. Tanduay products continued to receive accolades from international wines and spirits organizations and, most recently, the 165-year-old company won the much-coveted “Brand of the Year” award from the Global Advisory Council of the World Branding Forum.

“We are doubly honored to receive this recognition this year as 2020 has been a really challenging year for all brands. As we always say, ‘Tibay ng Loob, Tibay Tanduay.’ Our resilience has always been our greatest strength as a brand,” said Paul Lim, Tanduay Senior Vice President for Sales and Marketing.

This is the sixth consecutive year that Tanduay has won the Brand of the Year Award in the rum category of the World Branding Awards, the premier awards programme of the World Branding Forum. Winners of the World Branding Awards are judged through three streams – Brand Valuation, Consumer Market Research and Public Online Voting.

To be held at Kensington Palace in London this year, the awards will see some of the best brands from across the globe honored. Previous winners of the awards include Apple, Barclays, BMW, Coca-Cola, Del Monte, Guinness, Heinz, HSBC, LEGO, Louis Vuitton, McDonald’s, Nescafé, Shell, Spotify, the University of Oxford and VISA.

Tanduay continued its growth trajectory in 2020. It launched a digital sales platform, shots.ph , to make it easier for its customers to purchase its products. Consecutively, Tanduay introduced three new cocktail flavors – piña colada, strawberry daiquiri and green margarita – via its new e-commerce website. It likewise launched a spoken word video series that related stories of this generation.

To cap off a successful year, Tanduay hosted the online concert, TAMBAYAN: The Tanduay Yearender Jam with Bamboo and Spongecola.

Tanduay also continued the aggressive international market expansion it started in 2017. It entered partnerships with several international distributors in the U.S. and other countries. Tanduay can now be found in Hawaii, Indiana, Minnesota, Nevada, Wisconsin, Florida, New York, New Jersey, Illinois, California, Tennessee, and Michigan, and in the territory of Guam. It is also available in China, Singapore, and the United Arab Emirates.

Tanduay likewise continued its winning streak this year. It bagged top honors in China’s G100 International Wine & Spirits Awards; the Ultimate Spirits Challenge; Beverage Testing Institute; and Concours Mondial.

With the passion for helping more online entrepreneurs, Canva has launched Canva for Negosyo, the Filipino business owner’s partner in creativity and productivity for their digital footprint. It’s an online hub that offers a wide selection of resources useful for designing, marketing, and managing a small business online: from video tutorials on branding and graphic design to customizable marketing templates and toolkits.

Entrepreneurs who are looking to present their products and services to attract more customers can choose from among Canva’s many user-friendly templates and toolkits. Then, there are entrepreneurs, like Sandee Sevilla, who use Canva as their main business tool.

Sandee, a stay-at-home mom, creates banners, visual content, marketing assets, and various other designs for her clients. “I had a client 3 years ago who needed a postcard. I did my research, saw Canva, tried it and fell in love with it.” She has been taking on her clients’ design needs ever since, averaging 30 clients a month. “I have taken on more than 600 projects already, with 14 regular clients who ask me for social media graphics, banners, etc.,” she says proudly.

Currently she earns up to 150,000 pesos monthly. Sandee has been able to provide employment opportunities as well. “I started as a one-woman team, but with the big demand, I then had to hire my first assistant.” Now, she has five team members who are mostly fellow Filipino stay-at-home moms.

With her home based business allowing her to earn as much as P20,000 to 30,000 a month back in 2016 to 2017, Sandee has been able to contribute significantly to their family income, “We have been able to move to a bigger home where my four kids now have rooms of their own. My husband and I have also transferred them from public school to private school.”

“For me, Canva is a time-saver because it is so easy to use. It allows me to compete internationally even though I am just a self-taught designer. It has opened so many doors for me. There are really a lot of opportunities through Canva,” Sevilla shares. Maisie Littaua, Head of Growth for Canva Philippines says that Canva is happy to partner with “homepreneurs” in building their online businesses. 

“Canva is designed for ease of use, and with our toolkit, we offer a variety of choices which small businesses can harness for their growth. Madaling matutunan at gamitin ang Canva, at maraming business opportunities ang pwedeng pag-gamitan ng skills dito. With Canva, truly, your imagination is your limit.”

Canva for Negosyo also hosts a series of webinars covering topics such as Intro to Canva and Designing 101, Branding for your Business &; Social Media Mastery, and Designing Your Marketing Materials on Canva. A Canva for Negosyo Facebook community is also online, where members can network and share their own tips on how to expand their market. These and other business help tools are available on Canva.

If you are a small business owner, a local entrepreneur, visit https://www.canva.com/canva-for-negosyo/ to know more about Canva for Negosyo.