SM Malls in Grand Central, Sangandaan, and Valenzuela actively participated in the country’s 2nd Quarter Nationwide Simultaneous Earthquake Drill (NSED). Conducted during regular mall hours, the drill simulated scenarios of a major 7.2 magnitude earthquake, aiming to enhance public awareness and emergency response preparedness.
Staged at exactly 2pm, a powerful siren signaled the start of the drill, prompting shoppers, tenants, and employees to “duck, cover, and hold.” The exercise aimed to raise public awareness and preparedness for such a significant seismic event.
The drill included evacuation and rescue simulations to test and improve the readiness of the mall’s Emergency Response Group (ERG). These simulations encompassed first aid procedures and challenging rescue and evacuation scenarios, ensuring coordinated disaster response efforts among designated units.
In addition to the earthquake drill, SM City Grand Central, SM Center Sangandaan and SM City Valenzuelaalso conducted refresher courses on earthquake preparedness for its employees, tenants, and affiliates. These sessions covered worst-case earthquake scenarios, evacuation routes, and first aid treatment, ensuring comprehensive contingency planning and preparedness for a potential 7.2 magnitude earthquake.
The leading life insurer bags three awards for its outstanding marketing campaigns
Sun Life’s Don Peji and Ila Lucmayon at the Gold Quill Awards held in Chicago, USA
Sun Life Philippines, the longest-standing and #1 life insurer in the country, has been recognized at the prestigious Gold Quill Awards for its excellence in communication.
The company won an Award of Excellence for its Brand Health Journey and an Award of Merit for its Freedom to Live Brighter campaign. It also received the Team of the Year Special Award for its Client Experience & Marketing Departments.
Sun Life’s Brand Strategy and Management Head Don Aaron Peji and Digital Marketing and Advertising Head Ila Muriel Lucmayon received the awards.
Sun Life as the Top-of-Mind Life Insurance Brand in the Philippines
Sun Life aimed to retain its position as a trusted brand globally, and this was sustained in the Philippines by consistently topping the brand awareness, familiarity, and consideration scores against competitors. The company cemented its position in 2023 as a top-of-mind brand by mounting a series of brand campaigns and activations to encourage more Filipinos to secure their health and wealth. Both campaigns were executed using digital and traditional advertising and communications, ensuring a wider reach and a more impactful outcome.
Freedom to Live Brighter: A Next Gen Financial Literacy Advocacy
After launching the Philippines’ first ever multimedia campaign on financial literacy back in 2010, the company endeavored to refresh and update its advocacy to appeal to young audiences. This was done through the “Freedom to Live Brighter” campaign, which featured four digital films ideated and written by Sun Life’s very own team Gen Z multimedia artists. A landing page was likewise created as a one-stop hub that shared tips and solutions for various life stages and needs. The campaign successfully refreshed Sun Life’s financial literacy advocacy and expanded the company’s appeal to the younger generation, as shown in the significant increase in awareness among the younger age group.
Team of the Year Special Award
Sun Life Philippines’ Client Experience & Marketing Department was also honored with the Team of the Year Special Award, which highlights the highest-scoring entries submitted by an agency or organization. The awards were evaluated based on the number of winning submissions from a particular entrant.
Organized by the International Association of Business Communicators (IABC), the Gold Quill Awards is considered the most prestigious recognition for professional communicators around the globe. Hundreds of entries are submitted every year, all of which are evaluated by seasoned professionals who not only undertake training but also adhere to strict guidelines in assessing each entry.
“We are truly grateful and humbled by this recognition from the Gold Quill Awards. We share this achievement with our Clients, who always inspire us to be creative and innovative in the way we communicate Sun Life’s purpose. We also thank our partners and stakeholders who help us bring our advocacy and campaigns to life,” said Carla Gonzalez-Chong, Chief Client Experience & Marketing Officer of Sun Life Philippines. “We will continue to strive for excellence in communication as we strive to help Filipinos achieve lifetime financial security and live healthier lives.
AXE has been around for more than 40 years, and since 1983, the innovative fusion of an eau de toilette and deodorant has proven to be a success for men worldwide. AXE once again shakes up the fragrance game by introducing a new collection that offers the essence of luxury for the man who wants to smell fresh, bold, and finer than fine.
Here’s the data to back it up. In a blind test against some well-known high-end fragrances, 8 in 10 men agreed they would replace their current cologne with AXE’s latest innovation—the Fine Fragrance Collection. Formulated by the best “noses” in the fragrance business right now, it’s no wonder AXE’s new scents got that many positive reviews and continues to get more by the day.
Who are the “noses” in the fragrance industry? These are the only the best of the best who craft fragrances for some of the biggest luxury brands in existence today. Fragrance houses Givaudan and Firmenich and iconic perfumer Ann Gottlieb have both thrown their hats into the AXE ring and have created unforgettable scents using high-quality ingredients, but at price points for the everyday man to enjoy little luxuries in life without breaking the bank.
With its venture out into the world of fine fragrances, AXE stays authentic to its core—a body spray that is the perfect hybrid between a Fine Fragrance and a deodorant, evoking elegance and luxury with every spritz.
With the introduction of the Fine Fragrance Collection, not only are the scents created with high-quality ingredients, but AXE has also upped the ante when it comes to neutralizing odor. With Zinc Zap technology, it is designed to keep you feeling fresh and protected for 72 hours, guaranteed. That’s three days of smelling as fine as you can be.
And when you smell as good as these fine fragrances could be, you won’t mind. Choose from this range of scents, all in a league of their own, each evoking a different, confident vibe–Aqua Bergamot, Blue Lavender, and Emerald Sage.
Aqua Bergamot
Crisp and sparkling like crystal blue waters, Aqua Bergamot is as bright, light, and cool as its name. With essential oils of Bergamot, Sage, and Juniper, this is the scent if you’re an island bro. Its earthy sandalwood and spicy nutmeg give this scent a remarkable “land and sea” harmony, lending modernity to this classic scent.
Blue Lavender
Calm and collected, lavender and mint with amber notes mix to send a smooth, rich, and peaceful aroma. Think of this scent as a striking balance of sweetness and light, a bite of Italian gelato on a warm summer’s day. It is a refreshing scent for the summer but with the headiness of warmth from the vanilla and tonka bean notes.
Emerald Sage
Love the outdoors? Emerald Sage may be the scent that harkens to nature’s call. Infused with Geranium, Cedarwood, and Indonesian Patchouli, this scent is the most worldly of the three. Its top notes are Moroccan spearmint, French lavender, and Canadian Fir Balsam, with herbs and spices like Indian cardamom and the enduring scent of Virginian Cedarwood, among many others. All these ingredients are hailing around the globe, bottled, and created for you.
AXE continues to change the scent game with its Fine Fragrance Collection. Discover your new signature scent now.
The R&B ballad is all about finding a genuine romantic connection with someone who isn’t afraid to embrace all facets of who you are as a person, regardless of your complexities and imperfections.
Written by Jolianne herself, the song shows strong moments of breakage and vulnerability as the Cebuana yearns for a kind of love that is patient and unconditional, yet firm enough to withstand atrocities that may come in the way.
She admits, “I wrote this about somebody who only ever loved me at my best. But you don’t get to choose which parts of a person to love. You take the good with the bad. I want to be loved as unconditionally as I love.”
“I’ll Be Somebody You Want” is produced by RJ Pineda, who is known as a keyboardist for Filipino bands such as Apartel and Brat Pack. According to Jolianne, it was her first time to collaborate with the acclaimed musician, whom she described as versatile, tasteful, and well-versed in music theory.
The promising recording star reveals, “This track was produced by RJ Pineda, a legend on the keys. There are so many layers to unpack in this song’s production. Even now, after having heard the track over and over, I still pick up on hidden gems that I didn’t know were there prior.”
The most heavily produced song in my catalogue so far, “I’ll Be Somebody You Want,” ensures that Jolianne’s vocal performance shines front and center, while also putting a premium on the nitty-gritty details concerning the arrangements and sonic detail. Music-wise, it’s a return to form: a back-to-basics approach that is reminiscent of early Jolianne, but with the musicality and taste even more refined and elevated as before.
“I’m also intent on showing people the human behind the art. I’m getting comfortable writing about my own lived experiences instead of writing about second-hand experiences.
Jolianne’s “I’ll Be Somebody You Want” is out now on all digital music platforms worldwide via Sony Music Entertainment.
Manila, Philippines: Technologies such as artificial intelligence (AI) have emerged as transformative forces in the modern business landscape, and promise significant benefits for early adopters, but they are not without disruptive impacts—including the possibility of disproportionately affecting more vulnerable members of society.
The League of Corporate Foundations (LCF) is organizing the highly anticipated 2024 CSR EXPO to rally CSR practitioners to collaborate and harness the potential of technology and innovation while overcoming their risks. This year’s conference is on July 3 and 4 at Dusit Thani Manila, while the EXPO is on July 4 and 5 at the Glorietta Activity Center, both in Makati City.
Aptly themed “Reimagining a New and Inclusive Future”, this year’s Expo will bring together leaders, experts, and representatives of different industries to tackle significant topics ranging from how technology can enhance CSR practice and ESG reporting to AI’s role as a catalyst for innovation and as a source of disruption. It will also feature small-group breakout sessions where attendees can gather new insights and tactics about how AI and other revolutionary technologies can be leveraged across such crucial areas as enterprise development, health, environment, education, disaster resilience, arts and culture, and financial inclusion.
This gathering of CSR experts will showcase the application of Corporate Social Responsibility (CSR) and Environmental, Social, and Governance (ESG) reporting can help mitigate the challenges posed by technology. The sector aims to ensure that these technologies are inclusive and contribute to true societal and national development that benefits the 51% of Filipinos living in poverty.
“Corporates should view these innovations as vital opportunities to take part in, if not lead an all-of-nation implementations of CSR and ESG that maximize these innovations’ potential and promise while offsetting and minimizing their potential ill effects,” said Shem Jose W. Garcia, LCF Vice-Chair and Executive Director, Vivant Foundation, Inc. “These approaches must work to ensure that the application of technology is aligned with the fundamental principles of CSR and ESG, and, by doing so, made inclusive and contributes to social sustainability and the common good.”
Esteemed speakers across various spheres
The 2024 CSR EXPO will connect an estimated 200 delegates with industry leaders in CSR, technology and innovation, and other areas, and serve as a venue for dynamic discussions and collaboration.
The speaker lineup includes Keynote Speaker, Dr. David R. Hardoon, Chief Executive Officer (CEO) of Aboitiz Data Innovation; Forum Speakers Leo de Velez, co-founder of Frontlearners, Inc.; Sherwin Yap, founder of Kaizen Robotics International; and Sherlo Reyes, Director for the Center for Partnership & Development, School of Deaf Education & Applied Studies at the De La Salle-College of Saint Benilde.
For the thematic sessions, speakers include Ted Monroy, country representative, United Nations Industrial Development Organization; Dr. Alvin Marcelo, Philippine Digital Health Strategy Technical Working Group, Department of Health; Dr. Chelsea Elizabeth Samson, head of Strategy & Communications and head of Public Health and Policy, Ayala Healthcare Holdings Inc.; James Elrond B. Lagare, Managing Director, Geodata Systems Technologies, Inc.; Prof. Erika Fille T. Legara, Aboitiz chair in Data Science and Associate Professor, Asian Institute of Management; Hon. Nolasco A. Mempin, Undersecretary for Administration, Department of Education; Ms. Aprille P. Tijam, Associate Director and Head of Exhibitions and Collections, Ayala Museum; Engr. Sergio Ramos III, president of PCI Innovations Tech Center; and Esteban Masagca, Executive Director, People’s Disaster Risk Reduction Network.
For the full list of speakers and sessions, please view the Conference Program at bit.ly/2024CSRExpo
Recognizing outstanding CSR initiatives
In celebration of National CSR Week, LCF will award noteworthy examples of CSR excellence concurrently with the Expo.
LCF will announce the winners of the 2024 Guild Awards on the evening of July 3 at Dusit Thani Manila. The yearly awards program honors exemplary CSR initiatives undertaken by LCF members.
For the first time, the League will also be awarding the CSR Medal of Recognition to non-members to acknowledge the work and effort they provide in their respective communities. The Medal of Recognition celebrates the interventional activities of non-member corporates. This inaugural program will be held on July 5 at the Glorietta.
Upholding CSR and technology to the public
Meanwhile, the Expo at the Glorietta Activity Center, which will be held from July 4 to 5, will showcase technology-themed CSR initiatives undertaken by LCF members and non-members alike for the general public.
This year’s exhibitors are Pilipinas Shell Foundation, Inc.; Coca-Cola Foundation Philippines, Inc.; BPI Foundation, Inc.; Toyota Motor Philippines Foundation, Inc.; Metrobank Foundation, Inc.; Aboitiz Foundation, Inc.; Metro Pacific Investment Foundation, Inc.; Gokongwei Brothers Foundation, Inc.; Vivant Foundation, Inc.; Manila Water Foundation, Inc.; Power 4 All, Inc.; Lopez Group Foundation, Inc.; Energy Development Corporation; BDO Foundation, Inc.; San Miguel Foundation, Inc.; Ronald McDonald House Charities of the Philippines, Inc.; Ayala Foundation, Inc.; Don Antonio O. Floirendo Sr. Foundation, Inc.; East West Seed Foundation, Inc.; Joy~Nostalg Foundation, Inc.; SM Foundation, Inc.; PCI Innovations Tech Center, Inc.; Frontlearners, Inc.; Rise Against Hunger Philippines; and Animal Empathy Philippines.
The Expo will also serve as a venue for the launch of LIFE, the League of Corporate Foundations’ Initiative for Food Security, Nutrition and Empowerment. LIFE is a League-wide initiative working to halt stunting, wasting and malnutrition while collaborating with like-minded groups and government agencies.
Established in 1991, LCF is a network of operating and grant-making corporate and family foundations and corporations in the Philippines. The League has continued to be at the forefront of promoting and enhancing CSR practice among its members and the larger business community in the country. Visit the LCF homepage at lcf.org.ph and the 2024 Conference and Expo microsite at bit.ly/2024CSRExpo.
The 2024 CSR Conference and Expo is co-organized with Metro Pacific Investments Foundation, Inc., and Pilipinas Shell Foundation, Inc. It is also brought to you by Aboitiz Foundation, Inc.; Coca-Cola Foundation Philippines, Inc.; Manila Water Foundation, Inc.; Metrobank Foundation, Inc.; SM Foundation, Inc., Henry Sy Foundation, Inc., and Felicidad T. Sy Foundation, Inc.; and Vivant Foundation, Inc.
Sun Life Grepa Financial, Inc. (Sun Life Grepa), a joint venture between the Yuchengco Group of Companies (YGC) and Sun Life Philippines, recently hosted an Appreciation Night for its esteemed clients and partners. The event, held at the Marriott Hotel earlier this month, was a highlight of Sun Life Grepa’s 70th-anniversary celebrations, marking a significant milestone in the company’s history.
The Client Appreciation Event welcomed distinguished guests, including Sun Life Grepa Chairperson Helen Yuchengco-Dee (3rd from left), House of Investments, Inc. President and CEO Lorenzo V. Tan (1st from left), Sun Life Philippines CEO and Country Head Benedict Sison (4th from left), and Sun Life Grepa President Richard S. Lim (2nd from left). This gathering was a testament to the longstanding and valued relationships that Sun Life Grepa has built over the years with its clients and partners, many of whom were in attendance during the event.
In his speech, Mr. Lim expressed his heartfelt gratitude to the company’s partners and clients, “We wish to thank our partners and clients for their unwavering support throughout the years. They have fueled our growth and success, and we are honored to be their chosen partner in securing their future. They can rest assured that we are here to support them every step of the way – as partners beyond a lifetime.”
In addition to this appreciation night, a press conference was held earlier in the year under the theme “A Journey to Brighter Futures” which highlighted how Sun Life Grepa plans to leverage new technologies and focus on nurturing relationships with clients and partners.
Online food and grocery delivery platform foodpanda has unveiled its latest corporate social advocacy (CSA) report, pandapurpose, which outlines the social and economic contributions of its various programs and initiatives.
“The company has implemented numerous measures to minimize food wastage and address hunger, partnering with various vendors and organizations to maximize its impact,” a foodpanda representative stated. “This detailed report shows how committed we are to sustainability, cutting food waste, and fighting hunger. Releasing it during our 10th anniversary celebration highlights how important these efforts are for the environment and society.”
Fighting hunger and food wastage
A notable collaboration is with Scholars of Sustenance Philippines (SOS PH), a reliable partner that rescues food items for donation to communities in need. This initiative also includes rescuing items from pandamart for distribution.
foodpanda’s commitment extends further with its partnership with the World Food Programme through the ShareTheMeal initiative. This program allows app users to donate meals to local beneficiaries directly through the app, facilitating community support and engagement.
Since 2023, these combined efforts have resulted in the donation of over 16,000 meals, addressing hunger and malnutrition across the nation.
“These initiatives ensure that surplus food reaches those in greatest need, helping to combat hunger and ensure no food goes to waste.”
Transforming ordering into a meaningful experience
Beyond combating hunger, foodpanda’s diverse range of services, including food delivery, grocery delivery, and pick-up, help consumers effortlessly manage their daily needs, but the platform is also giving app users a chance to practice eco-friendly choices.
With their opt-out cutlery feature in the app, foodpanda reported that more than 24 million orders in 2023 alone opted to skip single-use cutlery. This move highlights the company’s commitment to reducing plastic waste and promoting eco-friendly practices among its users.
“We’re ramping up our support for initiatives that promote a balanced, thriving, and sustainable ecosystem for our people, partners, and communities,” said the company’s representative, emphasizing the company’s holistic approach to sustainability.
“Through pandapurpose, we continue to demonstrate our dedication to creating a positive social and economic impact.” As the company moves forward, it remains steadfast in its mission to support sustainability, reduce food wastage, and combat hunger, benefiting communities nationwide.
Discovery Shores Boracay and Club Paradise Palawan are deeply honored to receive recognitions from the prestigious Travel + Leisure Luxury Awards Asia Pacific 2024. These awards are a testament to the collective efforts of our dedicated teams who have consistently worked with passion and commitment to ensure our guests have memorable experiences.
Travel + Leisure’s award-giving body acknowledges top standing properties and key figures in the hospitality industry across the Asia Pacific, including regions such as Australia, Cambodia, Laos, Hong Kong, Indonesia, Japan, Macau, Malaysia, Maldives, New Zealand, Philippines, Singapore, South Korea, the South Pacific, Thailand, and Vietnam.
These accolades highlight the ongoing dedication and hard work of the teams at Discovery Shores Boracay and Club Paradise Palawan, who strive to provide exceptional service and unforgettable experiences to their guests.
Discovery Shores Boracay
Discovery Shores Boracay has been named one of the top 10 Philippine properties in the Beach Island + Upcountry Resorts category. Nestled on the pristine shores of Boracay Island, this luxurious resort offers breathtaking scenery, upscale accommodations, and world-class amenities. Over the years, the resort has continuously elevated its standards, ensuring that every guest enjoys a memorable stay amidst the stunning natural beauty of Boracay.
Club Paradise Palawan Hotel Manager Joegil Magtanggol Escobar
Club Paradise Palawan also earned a distinguished spot, ranking among the top 5 Philippine properties in the Beach Island + Upcountry Resorts category. This serene retreat spans 19 hectares on Dimakya Island, surrounded by the stunning natural beauty of Palawan. Club Paradise Palawan not only offers an unparalleled getaway but also boasts of its General Manager, Joegil Magtanggol M. Escobar, who secured 2nd place in the Hotel General Managers category.
Both Discovery Shores Boracay and Club Paradise Palawan were also honored in Travel + Leisure’s “Best Family Hotels and Resorts in the Philippines”, receiving the Family Approved stamp from T+L.
Club Paradise Palawan provides a variety of engaging activities for children through their Junior Hotelier program. Kids can explore the workings of the hotel, enjoy outdoor activities such as kayaking, swimming with turtles, paddling, Roblox escapades, exploring treehouses, and participating in creative projects organized by the hotel staff. This dedication to creating family-friendly experiences highlights the resort’s ongoing efforts to cater to guests of all ages.
Discovery Shores Boracay invites young guests to join the Kids’ Club, offering board games, books, puzzles, and other fun activities, including a Roblox metaverse treasure hunt. Children can also indulge in a kid-friendly boodle fight, a traditional feasting experience after playtime. The resort’s continuous innovation in providing engaging activities for children showcases its commitment to creating a welcoming and enjoyable environment for families.
These accolades reinforce Discovery Shores Boracay and Club Paradise Palawan as premier destinations in the global hospitality scene, showcasing their commitment to delivering extraordinary experiences and genuine Filipino hospitality.
Discovery Hospitality Corporation (DHC), the managing group behind these two award-winning properties, is a home-grown Filipino hospitality group that has been a pioneer in the industry. DHC operates a diverse collection of properties in the Philippines’ top destinations, consistently striving to deliver authentic experiences with genuine Filipino warmth.
The hospitality group also manages Discovery Primea, Discovery Suites and Discovery Samal among others. For more information, visit www.discoveryhotels-resorts.com.
Manila, Philippines–According to data from TRS, TCL Air Conditioner is rising to the top spot in the Philippine AC market for several consecutive quarters in the three subcategories of inverter, split and large cooling capacity (over 2HP) ACs. Data shows that from January to May this year, TCL Air Conditioner ranked first in the Philippine market with a share of 21.2%.
From January to May of this year, TCL Air Conditioners maintained a commanding overall market share of 21.2%. The brand’s success is further underscored by its specific category performances in the first quarter of 2024: 22.4% market share in inverter ACs, 23.4% in split ACs, and an impressive 46.5% in large cooling capacity ACs (over 2HP).
According to the overseas business head of TCL Air Conditioner, the strong performance in the Philippine market is an epitome of TCL’s remarkable breakthroughs in overseas AC markets. Under the guidance of the “Belt and Road” and other state policies, TCL Air Conditioner has delved into emerging markets in Asia, Africa, Latin America, etc., with a growth of 39% there in the first quarter of this year, bringing a year-on-year growth of over 30% to TCL Air Conditioner in overseas markets.
TCL Air Conditioner rising to the top spot in market share in the Philippines through gradual expansion by deploying flagship products and focusing on the high-end segment
It is learned that TCL Air Conditioner’s product strategy is to drive overall success by creating flagship products through technological innovation. In recent years, TCL Air Conditioner has focused on the fresh air AC subcategory and created a product lineup composed of intelligent fresh air ACs, intelligent gentle breeze ACs, intelligent energy-saving ACs, etc. through an R&D team with over 1,000 members.
For overseas markets, TCL Air Conditioner has launched a product lineup of Free Match, AHU and Whisper Window ACs, a full range of unitary and split ACs, etc. by adhering to product and technological innovation, laying a solid foundation for high-speed growth. In the Philippines, with flagship high-end series such as fresh air, gentle breeze and whisper window ACs being staple products, TCL Air Conditioner has realized continuous growth in medium- to high-end products including inverter, split and large cooling capacity ACs, and kept enhancing its influence in the medium- and high-end segments.
TCL Air Conditioner focuses on the strategic channel alliance in the Philippines, including national and regional chain stores, and hypermarkets. While making a strong presence in online e-commerce channels, TCL Air Conditioner is developing offline AC wholesale channels and professional HVAC engineering channels energetically, covering a series of model projects, such as CEEC’s Kaliwa Dam and San Marcelino, POWERCHINA’s LGN, Davao MSU and Divimart. Deep penetration into all channels has enabled rapid growth.
TCL Air Conditioner highly recognized by Philippine consumers with products, services and marketing advancing side by side
The responsible person introduced that driving products, services and marketing side by side is an important strategy for TCL Air Conditioner’s breakthroughs in the Philippine market. Fresh air ACs are new-generation ACs. In recent years, TCL Air Conditioner has created the most powerful fresh air product lineup in the industry through constant product and technological innovation and development, leading the development of the new generation of AC. It is noteworthy that the FreshIN2.0 flagship air conditioner series launched by TCL Air Conditioner in the Philippine market has incorporated the original breathable fresh air technology – two-way fresh air and made air conditioners truly “breathable” to generate fresh air. Many core technologies have brought healthier, more natural and fresher indoor air to Philippine consumers, and become the key to penetrating into the medium- and high-end segments in the Philippines.
The Philippines’ complex market environment and geographic environment with numerous islands pose challenges to service improvement in the AC industry. To improve the service level and users’ aftersales experiences, TCL Air Conditioner has launched the “212 instant aftersales installation” service in the Philippines, realizing response in two hours, scheduling within one day and door-to-door visit within two days. This has improved consumer satisfaction greatly while improving the timeliness of services.
In terms of marketing, TCL Air Conditioner meets market demand through innovative features such as fresh air, gentle breeze and smart connectivity by focusing on flagship products. Through multiple rounds of market research, TCL Air Conditioner has created innovative flagship products expected by Philippine consumers, and built a strong enough differentiated product lineup. In addition, to be closer to consumers, TCL Air Conditioner has made early arrangements for peak period and promotion period communication, and showcased brand influence and product technologies through roadshows of BreezeIN flagship products, and launch and experience events of FreshIN2.0 products, thereby promoting sales conversion and building reputation among users.
On top of that, TCL Air Conditioner has organized renewed quality and technological innovation exhibitions for the “new generation of AC” in terminal channels uniformly, and made consumers aware of its industry-leading functional advantages such as fresh air, gentle breeze and quadruple filtration more clearly and easily through creative demonstration tools and rich visual materials. While improving recognition among Philippine consumers constantly, this has also enhanced the confidence of Philippine channel customers in TCL Air Conditioner.
In recent years, TCL Air Conditioner has accelerated its pace of going global. TCL Air Conditioner’s customer-centric solution strategy tailored to worldwide customer needs has been exploring consumer needs of emerging markets in different scenarios, and increasing market shares despite of fierce global market competition constantly. Its strong growth in the Philippine market is an epitome of the rapid development of its foreign trade.
Ritchie Teo, Chief Investment Officer (CIO) of Sun Life Investment Management and Trust Corporation (SLIMTC)
Manila, Philippines – Navigating the world of investments can be a daunting task, which is why having a visionary leader who understands how markets fluctuate and trends evolve can be a backbone for the success of a business. Aiming to bring Sun Life into a new era of financial excellence, Ritchie Teo shares his wealth of experience as the Chief Investment Officer (CIO) of Sun Life Investment Management and Trust Corporation (SLIMTC).
Imparting the vision
Ritchie Teo brings more than a decade of expertise in the insurance industry to his role as CIO. His journey with Sun Life began in 2014, and since then, he has risen through the ranks, demonstrating exceptional talent and robust leadership skills along the way.
As Deputy CIO, Teo played a pivotal role in the launch of SLIMTC, the company’s flagship trust business. His strategic vision and keen understanding of market dynamics were instrumental in shaping the success of this venture. Now, as CIO, Teo uses this as a springboard in leading Sun Life to greater heights.
A commitment to excellence and innovation
His commitment to excellence encapsulates empowering clients to make sound financial decisions to secure their futures. By providing personalized guidance, Teo aims to ensure that Sun Life’s clients have the tools they need to achieve their long-term goals. In his role as CIO — whether it’s overseeing fixed income, credit, equities, or derivatives, Teo’s meticulous attention to detail ensures that every investment aligns with Sun Life’s greater strategy and objectives.
Teo also employs technological innovation in investment management to lead the company in staying ahead of the curve. By leveraging data analytics to uncover insights, among others, he embraces innovation and stays agile in the face of change, positioning Sun Life for success in an increasingly competitive landscape.
“In my role as CIO, I am thrilled by the opportunity to drive innovation, inspire excellence, and chart a course towards a new way of unlocking financial success. We are committed to empowering investors, clients, and all stakeholders to navigate the intricacies of the market with utmost confidence,” says Ritchie Teo.
