MANILA, Philippines — Following the resounding success of its inaugural event, Haier Philippines is bringing back the Haier Run for Future Possibilities on May 25, 2025 (Sunday) at Block 20, MOA Complex, Seaside Blvd, Pasay City. Now on its second year, the run continues to blend fitness, fun, and a deeper purpose—supporting access to education for Filipino children.
The 2025 edition carries forward Haier’s mission to go beyond home innovation and give back to communities. For every step taken by participants, Haier will donate to initiatives aimed at improving learning opportunities for the youth—making each stride truly meaningful.
Race Details & Registration
Participants can choose among three race categories:
3K – PHP 900
5K – PHP 1,000
10K – PHP 1,200
All registered participants will receive a race kit that includes a singlet, RFID race bib, finisher’s medal, and a string bag. Runners in the 10K category will also receive an exclusive finisher’s shirt and bandana.
Haier will be awarding top finishers in both male and female divisions across all categories with high-value appliances:
10K Category
1st Place: T-Door Refrigerator
2nd Place: Top Load Washing Machine
3rd Place: Window-Type Air Conditioner
5K Category
1st Place: 43″ Smart TV
3K Category
1st Place: Top Load Washing Machine
These prizes highlight Haier’s core commitment to creating smart, high-quality solutions that elevate everyday life at home.
A Run with a Cause
The Haier Run stands out not only for its premium prizes and festive atmosphere but also for its strong social advocacy. By tying every runner’s step to a greater cause, the event becomes more than just a physical challenge—it becomes a platform for meaningful change.
As Haier continues to champion innovation that cares, the Haier Run for Future Possibilities 2025 invites individuals and families to be part of a purposeful movement. Whether you’re a competitive runner or a casual participant, your presence helps build a better, brighter future for the next generation.
For event details, visit: Haier Philippines Facebook Page
Miley Cyrus unveils her new global single “End of the World,” the next chapter of her highly anticipated album, Something Beautiful, out May 30 via Columbia Records.
“End of the World” arrives with another striking yet simple visual, which brings the project’s unique aesthetic to life. The official video showcases Miley in her element on stage with her microphone in hand, reminiscent of her 2024 GRAMMYs performance.
Miley is wearing an original custom Mugler by Casey Cadwallader. Each release unfolds as a fully realized artistic vision, blending music, film, and fashion into a singular cinematic experience.
Watch the official video for “End of the World”here.
Miley’s fans may recognize “End of the World”from her exclusive invite-only performances at the Chateau Marmont where she often experimented with performing unreleased, original music for a small, hand-selected audience.
The latest flagship smartphone of HONOR is finally coming to PH!
Manila City, Philippines, April 04, 2025 – Global technology brand HONOR just teased the arrival of its much-awaited flagship smartphone HONOR Magic7 Pro on April 10. Known for its style and durability, HONOR is introducing yet another powerful device with zoom capabilities that can outperform rivals.
“We are very excited to introduce this new flagship smartphone to the Philippine market. In terms of zoom photography, we have conducted a comparison between its rivals and it’s a clear win for HONOR Magic7 Pro. This is just one of the edges of this smartphone and we couldn’t wait to share more on April 10,” said HONOR Philippines Vice President Stephen Cheng.
In an exclusive preview of the HONOR Magic7 Pro, HONOR Philippines set up a comparison between its upcoming flagship smartphone and its rivals. With a subject that is 500 meters away, the three smartphones’ zoom capabilities were put to a test. In the end, it’s a clear win for HONOR Magic7 Pro and its AI SuperZoom feature.
Committed to providing the ultimate AI Phone experience, HONOR introduced the HONOR Magic7 Pro which features cutting-edge AI capabilities that revolutionize photography, enhance display quality, and deliver exceptional hardware performance. The HONOR Magic7 Pro comes with the Google Gemini app pre-installed. This AI assistant from Google can help users enhance ideas, learn in new ways, write emails, plan events and more.
For more information and exciting announcements, you may visit HONOR’s website www.hihonor.com or social media platforms: Facebook (Facebook.com/HonorPhilippines), Instagram (Instagram.com/honorph/) and TikTok Shop: (Tiktok.com/@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.
Summer just got even more exciting as SM City Masinag and SM Center Antipolo Downtown bring you the Antipolo Cityhood Sale happening on April 4-6, 2025! In celebration of Antipolo’s cityhood anniversary, these two SM malls in Antipolo are rolling out exclusive discounts and summer must-haves for everyone!
Get ready to score up to 50% off on a wide range of items—from stylish summer outfits and trendy accessories to home essentials and the latest gadgets! Whether you’re planning your next beach getaway, updating your summer wardrobe, or shopping for your home, you’ll find the best deals here.
This sale is exclusive to SM City Masinag and SM Center Antipolo Downtown—so mark your calendars and take advantage of these limited-time offers! Bring your family and friends, shop for summer essentials, and celebrate the vibrant cityhood of Antipolo!
The Antipolo Cityhood Sale is per DTI Fair Trade Permit No. R4A-RIZ 78, Series of 2025.
MANILA, PH – April 2025 – Over 20,000 residents of Barangay Alabang, Muntinlupa are set to receive a boost in their nutrition, as Sun Life Financial-Philippines Foundation, Inc. (Sun Life Foundation) and Save the Children Philippines launch SUNBRIGHT+RCEL (“Supporting Nanay in Exclusive Breastfeeding and Infant/Child Feeding for Growing Healthy Tsikiting + Responsive Caregiving and Early Learning”).
SUNBRIGHT+ is a program that integrates training on Responsive Caregiving and Early Learning, an approach to childrearing that improves child development and well-being through consistent and nurturing parent-child interaction. Pursuing gender-inclusivity, the program will also encourage greater participation of male partners and caregivers in childcare, as research shows that men’s involvement enhances health and development outcomes for children.
The program is expected to directly benefit around 600 individuals including pregnant and lactating women, children, parents and caregivers, community health workers, and support group members. A further 20,000 residents serviced by the Alabang Health Center will also indirectly benefit from the initiative through the strengthened capacity of the community’s health, nutrition, and child development service providers.
A ceremonial turnover was recently held as part of the launch, attended by Sun Life Philippines CEO and Country Head and Sun Life Foundation Chairman Benedict Sison, Sun Life Philippines Chief Strategy and Enablement Officer and Sun Life Foundation Vice President Aleister Cruz, Sun Life Foundation Executive Director Kristine Millete, Save the Children CEO Atty. Alberto Muyot, and Save the Children officers and representatives.
SUNBRIGHT+ builds on the achievements of its predecessor, SUNBRIGHT, which raised the rates of exclusive breastfeeding and appropriate complementary feeding in 2023 through health education, community empowerment, and capacity building.
“At Sun Life, we aim to help Filipinos live healthier lives,” said Benedict Sison. “SUNBRIGHT+ reflects our strengthened commitment to empowering communities through health initiatives. With every win we score and every life we touch, we help build a brighter world.”
“Save the Children believes that responsive caregiving and early learning help young children feel safe and supported, laying the groundwork for successful learning and growth throughout their lives,” said Atty. Alberto Muyot.
As the philanthropic arm of Sun Life Philippines, the country’s first and longest-standing life insurance company, Sun Life Foundation dedicates itself to building a brighter future for Filipinos through sustainable education, health, and environmental programs.
TNT, the value brand of PLDT mobile wireless subsidiary Smart Communications, Inc. (Smart), won another gold award for its viral SIM Registration video, “Mother,” at ADFEST 2025, Asia’s renowned international festival of advertising creativity.
This year, it won the prestigious gold award in the Effective Lotus category, continuing its winning streak after grabbing the gold award in the Film Lotus category last year, besting around 200 entries.
Produced in collaboration with advertising agency GIGIL and production company Arcade Film Factory, the one-minute and 28-second video tells the story of a mother soaked in the rain outside their house because her family could not recognize her mobile number.
True to its brand essence, TNT’s campaign used absurd humor to encourage subscribers to register their SIMs, in accordance to SIM Registration Act, which was enacted to protect mobile phone users from spam and scam texts, which have become rampant since the pandemic.
ADFEST described the Effective Lotus category winner as “works that are not only creative, but also have significant and measurable impact.” The juries based the recognition on four criteria, including Creativity/Idea/Insight with 30%; Strategy with 15%; Execution with 15%; and Results with 40%.
Launched in April 2023, TNT’s SIM Registration campaign videos immediately gained over 100 million views across social media platforms, including Facebook, YouTube, and TikTok, with viewers organically sharing them for being “unskippable,” “creative,” and “funny”. Within just 10 days since the videos were posted, over 7 million subscribers registered their SIM, proving the campaign’s effectiveness.
A string of local and international awards
As of end-2024, TNT remains the biggest mobile brand in the Philippines with almost 35 million subscribers.
“We thank our colleagues in the marketing and advertising industry in the region for recognizing TNT’s efforts to inform and protect our customers,” said Lloyd R. Manaloto, FVP at Smart. “We share this accolade with our almost 35 million subscribers who continue to put their trust in TNT,” he added.
TNT’s back-to-back ADFEST gold awards adds to its string of local and international recognition for the campaign’s creativity and effectiveness. It bagged a gold in Stevies 2024; silver awards at the 2024 APAC Effie Awards, Kidlat Awards 2024, and Boomerang 2023 Awards; crystal awards in South Korea’s MAD Stars 2023; and a bronze in Tambuli 2024.
Moreover, the campaign won the ‘Force for Good’ Award in the 2024 YouTube Works Awards Philippines and was cited as Best Ad of the Week by Bestads. The viral video was also shortlisted at the prestigious New York Festivals 2023 Advertising Awards.
The ADFEST 2025 Effective Lotus gold award is another milestone for TNT, which is celebrating its 25th anniversary this year. Aptly called “AniberSaya 25,” TNT lives true to its promise of being the people’s mobile brand as it caters to the mobile needs of ordinary Filipinos through its superior mobile network, affordable and value-packed data offers, and fun-filled experiences.
For more information, follow TNT’s official accounts on Facebook, X, and TikTok, or visit its official website at https://tntph.com. #
Manila, Philippines – EastWest and Puregold Price Club, Inc. have officially launched the EastWest Puregold Always Panalo Visa Credit Card, the latest game-changing financial tool designed to give shoppers even greater rewards and savings.
The much-anticipated launch event held last April 3, 2025 at Bonifacio Global City, Taguig, brought together executives from EastWest and Puregold, media representatives, and industry leaders to celebrate a winning partnership aimed at delivering unparalleled value and always going further for Filipino consumers nationwide.
“This card is a collaboration between EastWest and Puregold that delivers practical, real-world benefits. It turns regular grocery runs into opportunities to earn cash rebates, which can be converted into Puregold P-Wallet credits, helping cardholders stretch their budgets while enjoying the ease of cashless payments. This partnership is rooted in the shared goal of serving real Filipino households. Something Puregold has done for years by being a dependable part of their everyday routines,” shared Jerry Ngo, EastWest CEO, during his opening speech.
The EastWest Puregold Always Panalo Visa Credit Card turns every checkout into a win. With its industry leading Php30 is to 1 rewards point conversion for purchases at Puregold and Php100 is to 1 rewards point for all other transactions, grocery shopping and everyday spending become even more rewarding. Cardholders can also accumulate up to Php 3,000 in their Puregold P-Wallet monthly when they convert their rewards points at a 1 Rewards Point to Php1 conversion rate—ensuring more savings with every purchase.
The launch event featured a ceremonial card unveiling, a media roundtable discussion led by key executives, and activities that kept the energy high throughout the celebration. A specially produced jingle for the EastWest Puregold Always Panalo Visa Credit Card was also introduced and will be played in Puregold stores nationwide.
“The EastWest Puregold Always Panalo Visa Credit Card maximizes every peso spent, making shopping for the family more rewarding. For every transaction brings you closer to bigger savings and exclusive perks,” said Lawrence Lee, EastWest EVP and Head of Consumer Lending Cluster.
The event was also yet another perfect milestone during EastWest’s 30-year anniversary celebration, marking three decades of going further for Filipinos by introducing innovative banking solutions that empower customers to achieve more.
The EastWest Puregold Always Panalo Visa Credit Card is now available for application, allowing shoppers to experience a more rewarding way to pay. Consumers can visit any Puregold branch nationwide or go to https://ewbank.cc/puregold-eng to apply and start enjoying the exclusive perks.
For more information, visit eastwestbanker.com or follow EastWest and Puregold’s official social media pages for updates and promotions.
The superapp spotlights off-the-beaten-path destinations and under-the-radar culinary gems through new features: GrabCar Travel Guide and GrabFood 5-Star Eats
Grab Philippines Country Head Ronald Roda and Department of Tourism Assistant Secretary Sherlene Batin lead the launch of the #GrabIbaAngSummer Campaign, spotlighting under-the-radar adventure and culinary spots across the Philippines
MANILA, PHILIPPINES, 02 APRIL 2025 – This summer, Grab is throwing open the gates to spontaneity, discovery, and flavor. For experience-hungry Filipinos who crave something different, #GrabIbaAngSummer is your golden ticket.
Ditch the overdone travel plans and routine takeout orders – Grab is making the search for hidden travel and food gems easier, smarter, and more fun. Through two all-new features – GrabCar Travel Guide and GrabFood 5-Star Eats – the superapp is transforming itself into your ultimate partner for a new and exciting summer.
“Grab is no longer just a utility–it’s a lifestyle companion,” says Grab Philippines Country Head Ronald Roda. “This summer, we’re embracing our role as a friend who always knows where to go, what to eat, and how to get there. From hyperlocal restos to underrated experiences, we’re un-gatekeeping the best of what the Philippines has to offer.”
Discover More with GrabCar Travel Guide
Let’s face it– finding unique plans beyond the usual mall or beach trip can feel like a full-time job. That’s why Grab is taking the stress out of spontaneity with the GrabCar Travel Guide: an in-app curation of emerging destinations based on real data – social media trends, search volume, and ride activity.
From tucked-away bouldering gyms in Quezon City to indie art cafes in Cebu and secret nature spots in Davao, users can browse theme-based recommendations like: Thrill Trips, Staycation Hotspots, Chow Zones, and Caffeine Corners. And the best part? Tapping on a spot automatically sets it as your drop-off. No more switching apps, copying addresses, or overplanning.
“We wanted to simplify the way people discover and access these hyperlocal gems,” shares Roda. “Filipinos are naturally curious and adventurous–this tool is designed to reflect that energy and reduce the friction between interest and action. Now, anyone can go from ‘I want to try this’ to ‘I’m already on my way’ in seconds.”
How It Works:
Open the Grab app and tap on the GrabCar icon.
Scroll down to find the GrabCar Travel Guide section.
Swipe through curated lists of must-visit spots such as Thrill Trips, Staycation Hotspots, Chow Zones, and Caffeine Corners
Choose an experience and it automatically becomes your drop-off point — no extra planning needed!
Savor Under-the-Radar Culinary Gems with GrabFood 5-Star Eats
Tired of scrolling through the same food options? GrabFood 5-Star Eats is here to shake up your flavor game. This new feature spotlights restaurants that are community favorites–beloved for their quality, creativity, and service. These are community picks, not just algorithm darlings.
To earn a spot in this coveted list, merchants must:
Maintain a 4.5+ average customer rating;
Excel in delivery reliability and fulfillment
Consistently receive stellar reviews from GrabFood users
These are the community MVPs of the local food scene—community culinary gems that deliver standout flavors, innovation, and an experience worth savoring.
How to Discover 5-Star Eats:
Open Grab and tap on the GrabFood tile.
Scroll and tap “GrabFood 5-Star Eats” on the GrabFood homepage.
Browse top-rated recommendations and order with confidence.
GrabFood 5-Star Eats merchant-partners The Kind Cookie, Sugarbee, and Ceci Korean offer guests of the #GrabIbaAngSummer launch a taste of their most popular dishes.
Joining the official launch of GrabFood Five-Star Eats at the BGC Arts Center was Ceci Korean Cuisine, a distinguished Korean culinary concept. “We are thrilled to be part of a program that champions entrepreneurs who may not compete in scale with larger chains but offer equally satisfying flavors. Platforms like Grab provide invaluable opportunities for community-based restaurants like ours to reach new diners seeking fresh gastronomic experiences. And we’ll continue to relentlessly capitalize on these opportunities to have more people experience the dishes we offer – innovations that we create with so much heart and attention,” remarks Ada Rojo, the General Manager of the restaurant.
With 5-Star Eats, Grab isn’t just helping users find their next favorite meal–it’s also supporting homegrown restaurateurs who put their heart into every dish.
New Travel Perks: Grab Travel Pack
And because every good summer deserves good deals, Grab is also rolling out the Grab Travel Pack, a limited-time offering designed for domestic travellers. For just P99, users get access to a bundle of discounts valid for 15 days:
P200 off on Advance Booking for airport rides
10% off on GrabCar ride (capped at P50)
P50 off on GrabFood with a P400 minimum spend
Exclusive deals from Agoda, Klook, Smart, 2Go, and Havaianas
With Grab servicing eight key airports across the country, getting to your next summer destination is easier than ever.
A Platform that Powers Summer Stories
“We are glad that Grab has joined us for this undertaking. With Grab’s platform, tourists and locals alike will have a seamless experience in exploring our beautiful islands, from transportation to food delivery and other essential services. Through the campaign, you have become an integral partner of the Department in showcasing what the country can offer. Indeed, Grab’s services are integral to making every journey in the Philippines a memorable one.” said Sharlene Batin, Assistant Secretary, Tourism Digitalization and Resource Generation at the Department of Tourism.
“At Grab, we believe in a future where mobility is not just about movement but about access–to culture, to cuisine, to experiences that matter,” adds Ronald Roda. “That’s the north star behind our innovations: to help people experience more of the Philippines, one meaningful ride or bite at a time.”
So, whether it’s a spontaneous gallery hop, a midnight ramen craving, or a coastal weekend escape– this summer, let Grab lead the way. No gatekeeping, just real finds and fresh adventures.
Download the Grab app now and start planning your summer like never before!
Global technology brand HONOR officially unveiled its most affordable line-up with the leading eCommerce platform Lazada Philippines – the HONOR X5b and X5b Plus. Shoppers can get HONOR X5b exclusively on Lazada this coming 4.4 Summer SuliTipid Sale (https://bit.ly/HONORxLazada44SummerSuliTipid) for only Php 3,499!
The event featured the signing of a Memorandum of Understanding between HONOR and Lazada, solidifying their collaboration to bring innovative technology to Filipino consumers. The partnership aims to leverage Lazada’s expansive reach and HONOR’s cutting-edge products to deliver an exceptional shopping experience.
“At Lazada, we’re committed to offering Filipinos something that’s Always Better. We are very proud of our continued partnership with HONOR and this exclusive launch of the HONOR X5b, offering the market a high-quality product at a great price,” said Alvin Ching, Head of Seller Operations at Lazada Philippines.
“Our collaboration with Lazada underscores our shared vision of making advanced technology accessible to everyone. The HONOR X5b is a testament to our commitment to providing stylish, reliable, and high-performing devices for Filipinos,” said Stephen Cheng, Vice President of HONOR Philippines.
Exclusive Availability on Lazada
The HONOR X5b is available exclusively on Lazada, further cementing the platform’s reputation as a hub for exclusive deals and innovative products. This partnership ensures that customers can enjoy a seamless shopping experience coupled with the reliability of HONOR’s advanced technology.
HONOR X5b: Stylish and High-Performing at an Affordable Price Designed for budget-conscious users, the HONOR X5b offers an immersive 6.56-inch display with a 90Hz refresh rate for smoother visuals. It also boasts a 50MP AI-enhanced camera, allowing users to capture stunning photos with incredible detail. The device is powered by a long-lasting 5100mAh battery, ensuring all-day performance, while its sleek design makes it an elegant and practical choice for everyday use.
HONOR X5b Plus: Enhanced Performance and Premium Features
Complementing the X5b, the HONOR X5b Plus offers a more powerful experience with enhanced features. It retains stylish design and reliable battery life while incorporating additional performance upgrades, making it ideal for users who need a more robust smartphone experience. The X5b Plus is built for those who want an optimized blend of efficiency, power, and photography capabilities in an accessible package.
Availability and Pricing
The HONOR X5b is available exclusively on Lazada 4.4 for a special price of PHP 3,499 (discounted from PHP 4,199) until April 4 only. It comes in Midnight Black and Ocean Blue color options. To celebrate the launch, customers can enjoy special discounts, Lazada vouchers, and free returns for a seamless shopping experience.
The HONOR X5b Plus is available at an SRP of PHP 4,999 in Midnight Black and Ocean Blue color options. Customers can purchase it online through Lazada, as well as in HONOR Experience Stores and authorized retail partners nationwide.
For more information on the HONOR X5b, X5b Plus, and other exciting offers, visit Lazada’s website (https://bit.ly/HONORxLazada44SummerSuliTipid) or download the app. Stay updated on the latest from HONOR by following their social media channels on Facebook, Instagram, and TikTok.
For more information, visit HONOR’s official website at www.hihonor.com or follow their social media platforms: Facebook (@HonorPhilippines), Instagram (@honorph), and TikTok (@honorphilippines). To check out HONOR’s complete list of retail stores, go to https://www.hihonor.com/ph/retailers/.
Join the Hunt! Crack into savings with up to P22,000 in discounts & freebies from April 1 to May 31, 2025.
Get ready for an egg-citing Easter Tech celebration as MSI brings you incredible deals on selected laptops and handheld PCs! Whether you’re a hardcore gamer or looking to boost your productivity, now’s your chance to level up your tech with cutting-edge performance and unbeatable savings—up to P22,000 in discounts and exclusive freebies!
Don’t miss out – upgrade your gear and make every moment epic with MSI.
Play anywhere!
Play your favorite PC games everywhere during your easter trips this summer with the MSI Claw!
The picks:
MSI Claw A1M-076PH – Not old but definitely gold!
It is now retailing at P35,995 Promo SRP – which is P15,000 less than its original price! Weighing in at just less than 700 grams, you can play PC games at the airport, or in the car or bus, or anywhere you go this easter season.
Equipped with Intel®’s Core™ Ultra 7 Processor 155H with 512GB SSD and 16GB of RAM, the Claw can definitely play your PC games on the go!
MSI Claw 8 AI+ A2VM-019PH – The new kid on the block.
If you are hunting for something new, a game changer, the MSI Claw 8 AI+ is definitely for you! At P59,995 SRP, this handheld PC is definitely a stacked beast. The Claw 8 AI+ is beefed up with Intel’s latest Core™ Ultra 7 processor 258V (with 47 AI TOPS), a lightning fast 32GB LPDDR5x-8533 RAM, and a quick access M.2 SSD with 1TB of memory (expandable up to 2TB SSD).
With one of the most comprehensive I/O ports in the handheld PC market, the Claw 8 AI+ is not only a handheld PC that you can use for gaming, it can also be used for work with its dual Thunderbolt 4.0 ports. Just plug a docking station on it, and you can set up your own mini PC anywhere!
Best companion for this easter trips:
Work, create, and unwind with the best laptops that you can take anywhere with no compromise!
Best picks:
Modern 14 C7M-287PH – For the bargain hunter!
The Modern 14 is a good bargain for you who is looking for a portable and capable companion that you can bring anywhere without compromising performance. At just P30,995 SRP you can perform your tasks anywhere and watch your favorite shows anytime with its ultra thin and ultra light chassis, 14” FHD IPS display, AMD Ryzen™ 5 7430U Processor, and Hi-Res audio.
Sword 16 HX B14VFKG-491PH – The indomitable sleeper!
Like a wolf in sheep’s clothing, the Sword 16 HX looks inconspicuous on the outside, but once you turn it on, you will be welcomed by its 15.6” FHD display and its 24-zone RGB keyboard. Despite the stealthy visuals, the Sword 16 HX is packed with Intel’s Core™ i5 14450HX processor that is overclockable, and NVIDIA’s GeForce RTX™ 4060 which is a good combination for gamers and content creators.
For just P68,995 Promo SRP, the Sword 16 HX is not something that you might want to overlook!
Easter Deal Treasure
This is definitely a steal with a P22,000 discount from its original SRP.
Vector 16 HX A14VFG-406PH – The performance bargain!
Work anywhere hassle-free with the Vector 16 HX. With a high performance hardware combo of an Intel® Core™ i7 14700HX processor, an NVIDIA® GeForce RTX™ 4060 laptop GPU and 2 cooling fans plus 6 heat pipes that totals in at up to 195W of TDP). Whether you are an avid gamer, a STEM professional or a content creator, the Vector 16 HX is your best choice.
(195W Max. CPU-GPU power with MSI OverBoost Ultra Technology *may vary by scenario)
Don’t miss your chance to upgrade at unbeatable prices—shop now before the treasure disappears!
Visit your nearest MSI authorized dealers today and join the hunt!