In a remarkable moment for the Queen City of the South, lyf Cebu City officially swung open its doors on January 16, ushering in a new chapter of co-living and community-centric service. The opening event was graced by Philip Barnes, Country General Manager; Rey Vergel Mulat, lyf Champion (Residence Manager) of lyf Cebu City; Mathias Bergundthal, Director of Hotels and Assets of Cebu Landmaster’s; Jose Franco Soberano, SEVP and COO of Cebu Landmaster’s; Jose Soberano III, ⁠Cebu Landmaster’s Chairman and CEO; Mike Rama, Mayor of Cebu City; Judy Gabato, Chief Tourism Operations Officer of DOT – Central Visayas; and Atty. Jocelyn Pesquerra, Cebu City Councilor. These notable individuals took the spotlight during the digital ribbon-cutting ceremony, setting the tone for an unforgettable travel experience.



lyf Cebu City is one of the properties developed by Cebu Landmasters INC., Visayas-based firm, alongside Citadines Cebu City, Citadines Bacolod City, and Citadines Paragon Davao.

lyf Cebu City also serves as the perfect launchpad for guests to effortlessly explore the vibrant city. Situated just steps away from the property are an array of lively bars, pubs, and social hotspots, offering a dynamic and exciting nightlife experience.

With lyf strategically located amidst the city’s pulse, guests can easily navigate to renowned social areas, ensuring that every corner of Cebu becomes an accessible playground for exploration and enjoyment. Whether it’s a trendy bar, a cultural event, or a social gathering, the convenience of lyf’s central location ensures that guests are never far from the heartbeat of Cebu’s vibrant lifestyle.

Vibe with the crew today at lyf Cebu City today with their introduction rates starting at PHP3,000 for their “One Of A Kind” or “Side By Side” (good for two) rooms, their All Together 2BR for P5,500 (good for 4), or the 4BR for PHP10,000 (good for 6). Book your stay through their website at https://www.discoverasr.com/en/lyf/philippines/lyf-cebu-city. For more information and updates about lyf Cebu, follow the official social media pages ( Facebook | Instagram | Tiktok)

Frequent travelers can also get a rewarding experience with the Ascott Star Rewards program. Members under the ASR can earn reward points to enjoy the lowest rates and get access to exclusive discounts and perks. Learn more about the Ascott Star Rewards program via this link.
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Calling all movie buffs and popcorn enthusiasts! Spoil the family and barkada for a come-one-come-all deal with SM Cinema Masinag’s Flicks and Treats promo, happening exclusively at SM City Masinag. From January 24 to February 14, 2024, get ready to snag 4 movie tickets for the price of 3!

Nobody gets left behind when a blockbuster premieres with the 3-plus-1 movie ticket deal at SM Cinema Masinag. Here’s how to avail of the promo:

• The promo is only applicable for onsite redemption at SM Cinema Masinag.

• The promotion period is from January 24 to February 14, 2024.

• This promo cannot be combined with any other promo or discount.

• The promo is applicable when purchasing three (3) regular tickets for the same movie at SM Cinema Masinag.

Customers can redeem once a day only during the promo duration.

Snack Time at SM Cinema offers a variety of delicious snacks, including hot sandwiches, cold beverages, and flavored popcorn, to round off the enjoyable movie experience with the group.

Using the hashtag #FlicksAndTreatsAtSMCinemaMasinag, tell your movie-loving friends and everyone else about this fantastic offer to join in on the cinematic fun.

For more information on Flicks and Treats, please visit the SM Cinema Masinag ticket booth or check out their social media pages. The Flicks and Treats promo is per DTI Fair Trade Permit Number R4A-RIZ 16, Series of 2024.

Ms. Alexie Mae Caimoso Brooks who was crowned Miss Iloilo 2024, also bagged the Miss DITO Telecommunity special award during the much-anticipated Coronation Night held on January 13 at the Iloilo Convention Center. (L-R) Carlo Reyes, Area Cluster Manager – Western Visayas, DITO Telecommunity, Alexie Mae Caimoso Brooks, Miss Iloilo 2024 and Miss DITO Telecommunity, Rea Gregori, Trade Marketing Specialist – Western Visayas, DITO Telecommunity

Iloilo City’s grandest religious and cultural celebration, the Dinagyang Festival, is poised to shine brighter this year with the support of the DITO Telecommunity. Dedicated to strengthening connectivity and cultivating strong telecommunities nationwide, DITO is a major sponsor for this year’s Dinagyang Festival, which runs from January 12-28, 2024.





“In the Philippines, festivals are crucial in showcasing and celebrating our national identity. Acknowledging the role of these celebrations in fostering connections among Filipinos, DITO is committed to energizing and sustaining Philippine festivals that strengthen the bonds uniting us as a nation.” said DITO Chief Commercial Officer Evelyn Jimenez.



Dinagyang, recognized as the country’s most awarded festival, has garnered prestigious accolades, including the Best Tourism Event by the Association of Tourism Officers in the Philippines (ATOP) for three consecutive years in 2006, 2007, and 2008. With its array of products and services, DITO aims to enhance the experience of Filipinos and foreign tourists during the award-winning festival by proudly sponsoring key festival activities, such as the the much-anticipated Ms. Iloilo Coronation Night held on January 13 at the Iloilo Convention Center. During the event, Alexie Mae Caimoso Brooks, who was crowned Miss Iloilo 2024, also bagged the Miss DITO Telecommunity special award.

Adding to the festivities is the “TODO na DITO” sa Dinagyang Roadshow, to be held on January 26-28. The roadshow will allow attendees to explore DITO’s Experiential Booths and participate in the “GalingDITO” talent competitions. The festival’s lively spirit will culminate with Dinagyang’s Official Concert- “TODO NA DITO” SA DINAGYANG on January 27. This special event will feature performances by renowned bands like Kamikazee and other homegrown talents.



Other exciting activities to watch are the Ilomination Street Dance Competition, the Float Parade of Lights on January 26, and the Dinagyang Tribes Competition with Galing DITO segments on January 28.



For a TODO na DITO Dinagyang Festival experience, attendees can now buy their SIM cards at DITO selling areas to avail of DITO’s festival tag and redeem exciting freebies at the various experiential booths on January 26-28.

 

The festival will also feature DITO’s value-packed products from mobile prepaid and postpaid services, DITO Home 5G WIFI prepaid and postpaid. Customers who will apply will receive special promos and freebies.



Immerse yourself in a majestic festival experience in Iloilo with DITO’s advanced 5G connectivity. Join us at the Dinagyang Festival 2024 for a regal celebration of cultural pride interwoven with connectivity.

After gaining much virality on its newest product, the leading global provider of smart devices, HONOR, officially kicks off the sale day of HONOR X9b 5G for only Php 16,999 in all HONOR Experience Stores and Online Partner Stores via Lazada, Shopee, and Tiktok Shop.


“We envisioned HONOR X9b 5G to be even bigger than our previous campaigns – for it to be known more than ‘HONOR X9a 5G’s predecessor.’ Much to our delight, we have received overwhelming demand of offline and online pre-orders from our HONOR fans since the announcement of its availability in the Philippine Market. Until today, a huge volume of shoppers lined up at our Experience Stores to purchase their own X9b 5G. This is just the start of the year, and we couldn’t be more thankful for all the support for HONOR,”Stephen Cheng, HONOR Philippines Vice President

HONOR Philippines Sets Foot in Angono, Rizal

HONOR X9b 5G’s first day sale was marked with another milestone event – the Grand Opening of the brand’s first Experience Store of the year at SM Center Angono. HONOR community and fans saw firsthand the all-angle durability of HONOR X9b 5G through a series of smash tests. The program was initiated by HONOR Philippines’ Brand Marketing Manager, Joepy Libo-on, who mentioned: “HONOR is set to GO BEYOND this 2024 and we promise to bring our Experience Stores closer to more HONOR Fans all over the country.”

Consumers can now get their own All-Angle Ultra-Tough HONOR X9b 5G at an affordable price of Php 16,999. Equipped with the cutting-edge HONOR Ultra-Bounce Anti-Drop Display, the X9b 5G ensures outstanding durability and stability – perfect for today’s fast-paced and adventurous generation of smartphone users.

Experience the HONOR X9b 5G in three stunning colors: Midnight Black, Emerald Green, and Sunrise Orange with a stunning Vegan Leather finish. Purchase yours through HONOR’s Experience Stores and Online Partner Stores.SHOPEE: https://shopee.ph/honorflagshipstore
LAZADA: https://bit.ly/Laz_X9b_FB
TIKTOK: https://bit.ly/TikTok_X9b_FB
WEBSITE: https://bit.ly/HONORPH_X9b_FB

Good news for HONOR Fans! You can get your own HONOR X9b 5G with Home Credit and Skyro for 0% interest! Also for Globe Postpaid Subscribers, you can apply or upgrade with GPlan 1299 to enjoy Unli All-net Calls and Text and 8GB All-access Data for a one-time cash out of Php 3,300 only! Get it online or head over now to any Globe physical store!

 


MANILA, Philippines – GCash, the country’s leading finance super app, brings a powerful start to 2024 with the launch of its newest endorser — international fashion icon, Heart Evangelista-Escudero.



The unveiling of Heart as the new face of GCash was announced together with the release of the brand’s latest digital film, set to take over our feeds. The film not only showcases Heart’s exciting partnership with GCash, but also demonstrates how GCash has made its way into her heart, being her go-to super app for easy, safe & secure transactions, whether it be online, in-store, or even abroad.



Inspired by her travels and experiences, Heart shared her anecdotes of the moments GCash saved her in times of need –from receiving a sweet gift from her loved ones by using the app’s Send Money feature, to shopping online for cute trinkets for her dog, Panda. She even talked about how the ease of the Scan to Pay feature when it comes to simple things, like buying kwek-kwek when the craving strikes, and of course, who could forget her delighted reaction when she successfully used her GCash Card for the first time to pay for a coffee run in Paris!
 


“For me, GCash has been a game changer. You can use it for so many things, and literally EVERYWHERE! From my local cravings, shopping finds and even now that I’m getting ready to head out for Fashion Week season, there is no limit when I’ve got my GCash with me. Ang galing diba? ” – Heart Evangelista-Escudero





Much like Heart, there are so many new things to discover and love about GCash! Apart from being able to send and receive money for FREE, and get free vouchers and discounts when paying online, thanks to the GCash Card, its users can transact seamlessly in over 200 countries and territories— with lower foreign exchange rates vs. competitors, it instantly became one of her travel essentials!



The different scenes showcased in the brand’s new film were inspired by the star’s day-to-day life. In fact, Heart was heavily involved in crafting the script, and dressing herself in some of her signature pieces from her personal wardrobe, some of which we’ve seen all over social media!



“In my Heart, GCash is the best way to pay”

Quoting Heart’s ending line in her newest film, GCash invites its users to enjoy the best things life has to offer in the most convenient and secure way possible.

“Heart was really the perfect, and easy, choice for us when it came to developing this campaign. She gave a mountain’s worth of ideas from the very first time we met her and the team was left inspired! Her attention to every detail was key for us to develop a material that was unique but also very personal to her. We loved the way she was able to share her personal experiences with us in highlighting how her GCash has made her transactions easier, not only in the Philippines but all over the globe. ” – Neil Trinidad, GCash Chief Marketing Officer




GCash, the country’s no. 1 finance super app continues its mission to empower Filipinos to move towards financial progress. Through this new collaboration between Heart and GCash, users can only expect more to come in 2024 as they continue to open doors to a brighter future for all Filipinos, so that they too can say that GCash is the best way to pay.



Watch the full GCash short film produced with Heart through the official GCash page @gcashofficial on Facebook and YouTube.

Sun Life Philippines and its executives are closing the year on a high note, receiving accolades from prestigious award-giving bodies from local and regional organizations.

Sun Life scored a double win in the Asia Corporate Excellence and Sustainability (ACES) Awards, held recently in Kuala Lumpur, Malaysia. The company was recognized as one of the Industry Champions of The Year for demonstrating an ability to evolve the focus of the business along with the dynamic changes in its industry to sustain market leadership. Meanwhile, Sun Life CEO and Country Head,Benedict Sison was named as one of Asia’s Most Inspiring Executives in honor of his leadership, which brings the company to unparalleled business productivity and organizational efficiency.

Sun Life was likewise recognized in the Asia Pacific Enterprise Awards (APEA), where it was once again bestowed with the Corporate Excellence Award for demonstrating effective talent mobilization and organizational capability that deliver consistent business results while remaining aligned to the organization’s purpose. Sun Life’s Chief HR Officer Michelle Cordero-Garcia personally received the award during the ceremony held recently in Singapore.

Locally, Garcia herself was honored in the Philippine HR Awards with the Platinum HR Leader of the Year Award. This is in recognition of her achievements in driving workforce initiatives through innovation while demonstrating excellence in different facets of human resources.

“It is truly a great honor to receive these awards for our efforts to be the number one in the hearts of our clients, advisors, and employees,” says Sison. “We are determined to uphold the essence of these recognitions as we strive to make life brighter for all of our stakeholders.”

Mark your calendars as one of the country’s leading global smart device brands, OPPO, debuts another remarkable Portrait Expert, the OPPO Reno11 Series 5G. This standout phone comes in two variants, the OPPO Reno11 5G and OPPO Reno11 Pro 5G, set to capture everyone’s attention in the Philippines on February 1.

The brand consistently showcases its technological innovations that have disrupted the smartphone industry, especially in the field of smartphone portrait photography. The OPPO Reno11 Series 5G sets another standard with its improved camera technology and flagship photography algorithms that produce striking images of different subjects in varied environments. Filipinos can get excited for another Portrait Expert that will prove to be a powerhouse in its price range.

Both OPPO Reno11 Series 5G variants are equipped with an Ultra-Clear Portrait Camera system featuring telephoto camera, and an ultra-wide camera that, together, capture photos and videos in the highest quality possible. From people to scenery, under any kind of lighting, subjects stand out in their natural, perfect forms. The OPPO Reno11 5G features a Sony LYT600 sensor for the 50MP main camera together with a Sony IMX709 sensor for the 32MP Telephoto Camera. Meanwhile, the OPPO Reno11 Pro 5G boasts a 50MP main camera with Sony IMX890 sensor and a 32MP Telephoto Camera with Sony IMX709 sensor, perfect for taking high resolution portraits.

Another remarkable flagship breakthrough in computational photography is introduced in the OPPO Reno11 Series 5G, the powerful new Portrait Expert Engine that returns from its predecessor. With the help of professional portrait photographers from around the world, the improved Portrait Expert Engine is sure to provide a great portrait shooting experience as it allows Facial Recognition and Subject/Scene Separation, Skin Tone Protection, Clarity and Facial Enhancement and Portrait and Environment Merging.

Embracing style with first of its kind new color finishes, the OPPO Reno11 5G Series features unique shimmering layers and a contoured design for a perfect hold, striking a slender silhouette that combines a beautiful, comfortable finish with a rich and elegant feel inspired by nature’s aesthetic. The OPPO Reno11 5G comes in a striking Wave Green hue with a flowing texture and is reminiscent of shimmering silk and the sight of green ocean waves lapping against a blue sky while the OPPO Reno11 Pro 5G’s Pearl White color option gives a shimmering pearl design that produces a signature luster.

Both OPPO Reno11 Series 5G phones come in Rock Grey color, suitable for those who would like to opt for a more subdued style while still unveiling layers of bright and soft silver-grey glitter when exposed to light, reminiscent of gentle sunlight on shoreline rocks. The device’s dual 3D curved design makes it comfortable to use even in long hours.

To learn more about the OPPO Reno11 Series and other Reno series smartphones, visit OPPO Philippines’ official website at www.oppo.com.ph or OPPO Philippines’ official social media pages on Facebook, YouTube, and TikTok.

Embrace a healthier and more energetic lifestyle as SM Supermalls in Bulacan – SM City Marilao, SM City Baliwag, and SM Center Pulilan present exciting offers for a wellness-focused New Year. 

Elevate Your Fitness Journey

Begin your fitness journey with Sports Central, Chris Sports, Sportshouse and Toby’s Sports and receive great discounts on high-quality sports and fitness gear, whether you’re a fan of foldable bikes or looking to improve your workout routine

Embrace a healthier you with a wide range of vitamins and supplements from Watsons at SM Bulacan malls.    Nourishing Your Well-being

Step into the new year with a focus on your overall wellness. Watsons is your partner inachieving nutritional support with a wide range of vitamins and supplements. 

Prepare food in a much healthier way with innovative air fryers and multi-cookers available at Bulacan malls’ SM Home and SM Appliance.

Kitchen Essentials for Healthy Living

Enhance your kitchen experience and discover a world of tasty and healthy meals for your family with SM Home and SM Appliance. Unleash your culinary creativity with air fryers, multi-cookers, and digital ovens that make trying something new as easy as a press of a button. 

Enjoy a sumptuous yet healthy meal at Goldilocks in SM City Marilao.

Flavorful Healthy Dining

Give in to the delectable taste of fresh ingredients from your favorite restaurants that will make you crave more. Treat yourself to a flavorful, healthy dish from Banapple, Conti’s, Wendy’s, Goldilocks, Kenny Rogers, and Kuya J.

For more info, follow the social media pages of SM City Marilao, SM City Baliwag, and SM Center Pulilan.

In a celebration of art, women empowerment, and the boundless creativity of Filipina artists, BDO Unibank, Inc. and SM Supermalls, in collaboration with the Zonta Club of Makati and Environs, proudly announce the launch of the first-ever all-female national art competition in the Philippines – Sining Filipina. 

Entries for Sining Filipina, the pioneering all-female national art competition in the Philippines, are being accepted until January 31, 2024.

This groundbreaking competition aims to provide a platform for Filipinas to express their artistic talents, promoting them as originators of art and empowering them in the creative realm. With both Figurative and Non-Figurative categories, Sining Filipina invites participants to showcase their unique perspectives on the contemporary woman.

Contestants should submit original artworks, entirely conceptualized and executed by themselves, until the deadline on January 31, 2024. The competition offers a generous cash prize of up to P250,000 for the First Place Winner, providing not only recognition but also a significant boost to their artistic journey.

This initiative reflects the commitment of BDO Unibank, Inc., SM Supermalls, and the Zonta Club of Makati and Environs, to champion the flourishing talents of Filipina artists. As a testament to their support, the competition seeks to amplify the voices and visions of women in the realm of art.

(L-R): SM Supermalls’ Vice President for Corporate Marketing Grace Magno, Zonta International Foundation for Women District 17 Ambassador Armita Rufino, Zonta Club of Makati and Environs (ZCME) Past President Maritess Pineda, Zonta International Past President Olivia Ferry, ZCME Vice President Joanne Zapanta-Andrada, BDO Unibank Vice President and Head of Sustainability Office Marla Alvarez, BDO Private Bank Executive Vice President and Head of Wealth Management Group Stella Cabalatungan, ZCME President Rosario Abaya, SM Supermalls’ President Steven Tan, BDO Unibank Senior Vice President and Head of Cash Management Services, Transaction Banking Group Carlo Nazareno, and BDO Unibank First Vice President and Officer in Charge for Marketing Communications Group Hannah Lopez

SM Supermalls’ President, Steven Tan (right), with BDO Unibank Vice President and Head of Sustainability Office, Marla Alvarez (second from right), Zonta Club of Makati and Environs Vice President, Joanne Zapanta-Andrada (second from left), and host Ces Drilon (left), during the panel discussion at the recent Sining Filipina National Art Competition Media Launch at the SM Aura Samsung Hall Lobby.

SM Supermalls’ President Steven Tan

BDO Unibank Vice President and Head of Sustainability Office Marla Alvarez

Zonta Club of Makati and Environs Vice President Joanne Zapanta-Andrada

Join us in celebrating the richness of Filipina creativity – Sining Filipina awaits your masterpiece!

To know more about the exciting events at SM Supermalls, visit www.smsupermalls.com or follow @SMSupermalls on social media.

Get ready to dive into the ultimate poppin’ celebration at SM Cinema on International Popcorn Day, January 19th! Join the worldwide festivities as SM Cinema rolls out an exclusive promo across all Snack Time branches for the entire day.



For just 19 pesos, treat yourself to 30 grams of pure popcorn delight. This special offer is a nod to the love we all share for this classic crunchy snack, delivering joy, flavor, and a sprinkle of nostalgia to popcorn enthusiasts across the globe. It’s the perfect pairing for movie aficionados, elevating every scene with the thrill of blockbuster films showing at SM Cinemas.



Don’t miss out on the excitement of exploring other popcorn flavors like cheese, sour cream, barbecue and melted butter- all available at regular prices, because there’s no such thing as too much popcorn on International Popcorn Day! See you at SM Cinema for a poppin’ good time!