Taguig City— Pru Life UK is set to turbocharge its agency force as Prudential plc announces a three-year premier sponsorship with the Million Dollar Round Table (MDRT), the global benchmark for excellence in insurance and financial services.
The partnership gives Pru Life UK privileged access to world-class resources, bespoke expert-led learning, and a new recognition programme—PRUMDRT—all tailored to fast-track agency force development, sharpen leadership capabilities, and deliver even stronger results for customers.
Pru Life UK continues to lead with its commitment to building a high-performing and customer-focused agency force. Through this sponsorship, its agents can leverage the MDRT Academy to reach higher levels of qualification and performance, while agency leaders gain advanced training via the MDRT Centre for Field Leadership to boost team success and cultivate a culture of excellence.
“This partnership isn’t just about recognition—it’s about raising the bar,” said Maria Theresa Rivera, Pru Life UK Vice President and Head of Industry Recognition, “We’re investing in our agents, so they feel #ProudToBePru—to go further, faster for themselves and for our customers. It’s a strategic move that opens new doors and fuels professional growth which, in turn, powers business growth.”
The partnership comes as Pru Life UK continues to drive financial empowerment across the Philippines. In recent years, its MDRT agents have led grassroots literacy initiatives, including Prudential’s flagship financial literacy programme, Cha-Ching—bringing financial education to classrooms and communities1. The new collaboration with MDRT will amplify these efforts, equipping agents with even more tools and inspiration to guide Filipinos from all walks of life toward financial security.
“This sponsorship reflects our long-term vision for growth that is meaningful—for our people, our customers, and our communities,” Rivera added.
Comeback is real! Due to popular demand, the much-loved Twister Fries are back at McDonald’s – but it’s not going to stay for long, so it’s time to enjoy them before they are gone again.
Starting July 1, McDonald’s is calling on everyone to “max out the twist,” that is, to make sure to get every opportunity to enjoy, while they can, the iconic Twister Fries that are distinct for their curly shape. The specially seasoned, golden, and crispy potato fries are beloved by fans.
“There is always a clamor for McDonald’s to bring back the Twister Fries, which has been hugely popular whenever we include it in our menu. Now, it is back, and we encourage all Twister Fries fans to enjoy their favorite crispy golden curly fries during this limited-time release that comes with new pairings, new offers, and new moments,” says Ada Almendras-Lazaro, McDonald’s Philippines Vice President and Chief Marketing Officer..
Almendras-Lazaro invites everyone to take the opportunity to enjoy the iconic Twister Fries early, saying, “In our previous limited time offerings, some customers were left without Twister Fries because they got out of stock so fast.”
In an additional, unexpected, and refreshing twist, Twister Fries can now be paired with the new Royal McFloat, the zesty new version of the classic McFloat, but this time with Royal Tru Orange soda topped with a generous scoop of creamy vanilla soft-serve ice cream. This combo makes the perfect balance of flavors between the savory, seasoned curly fries and the sweet, fizzy, and creamy float.
The McDonald’s Twister Fries can be ordered solo or sharing sizes starting at P89. It can be an add-on or fries upgrade option for all McDonald’s meals with fries. It can also be ordered as a combo with the new Royal McFloat.
The Royal McFloat is likewise available ala carte, as an add-on or meal upgrade, or as a Snack and Match option. What’s more, the Twister Fries are also available in a new meal combo with a McDonald’s Cheeseburger and Royal McFloat, a complete meal that satisfies your Twister Fries craving and pairs it with the perfect balance of savory, sweet, and refreshing flavors. .
So what are you waiting for? It’s time to max out the twist and enjoy the McDonald’s Twister Fries while they are available via dine-in, takeout, McDelivery, Grab Food, Food Panda, and drive-thru. Give in to those Twister Fries cravings and enjoy this comeback before time runs out!
For more information, visit McDonalds.com.ph, or follow @McDo.ph on Facebook, and @McDo_ph on Instagram.
Sun Life Philippines, Liter of Light, and National Museum of the Philippines achieve GUINNESS WORLD RECORDS™ title for largest display of solar powered lamps
Jeremy Barns, Director-General of the National Museum of the Philippines; Benedict Sison, CEO and Country Head of Sun Life Philippines; Sonia Ushirogochi, Official Adjudicator of the Guinness World Records; Illac Diaz, Founder of Liter of Light
MANILA, PH – July 2025 – In a historic celebration of sustainability, innovation, and community impact, Sun Life Philippines, in partnership with Liter of Light and the National Museum of the Philippines, has officially achieved the GUINNESS WORLD RECORDS™ title for the largest display of solar powered lamps.
The record-breaking installation, unveiled at the National Museum of the Philippines, is part of Circle of Light – Sun Life’s flagship program for its 130th anniversary in the Philippines. The display features nearly 3,000 hand-built solar lamps arranged in a powerful visual formation that symbolizes unity, hope, and the light that communities can bring to one another.
“This achievement is a shining example of what we can accomplish when purpose-driven organizations and passionate individuals come together,” said Benedict Sison, CEO and Country Head of Sun Life Philippines. “As we celebrate our 130th anniversary, we are proud to mark this milestone not just with a record, but with a message that light, in all its forms, has the power to transform lives.”
The solar lamps were assembled by Sun Life employees, advisors, volunteers, and community members through workshops led by Liter of Light, a globally recognized non-profit organization that empowers communities through solar lighting solutions. The initiative also featured a collaboration with Odangputik Art Space, a community of potters, who shaped each lamp by hand.
The National Museum of the Philippines serves as the venue for the display, reinforcing the importance of preserving culture while embracing innovation. The artwork will remain on public view from July 2 to 9, 2025.
Following the display, Sun Life will donate the solar lamps to underserved communities living in darkness, providing students with clean energy and enabling them to study at night.
The Circle of Light initiative is part of Sun Life’s broader commitment to sustainability, financial inclusion, and nation-building, aligning with its mission to help Filipinos achieve lifetime financial security and live healthier lives.
To learn more about Sun Life Philippines, visit www.sunlife.com.ph. Stay updated by following Sun Life Philippines on Facebook, Instagram, and TikTok.
From Thailand with love: Pond Naravit brings his signature charisma to Ever Bilena, thrilling fans across Asia
Ever Bilena, the Philippines’ top homegrown cosmetics brand, proudly introduces Thai actor and singer Pond Naravit Lertratkosum as its newest brand ambassador. This milestone partnership marks two exciting firsts: Pond becomes Ever Bilena’s first-ever Thai endorser, and Ever Bilena becomes Pond’s first brand endorsement in the Philippines.
A popular star under GMMTV and a member of RISER MUSIC’s boy group PROJECT JASP.ER, Pond is best known for his roles in popular series such as Fish Upon the Sky, Never Let Me Go, We Are, Our Skyy, and Leap Day. With his charm, authenticity, and international appeal, Pond has earned a devoted fan base across Southeast Asia.
“Pond is confident, relatable and passionately connected with his audience, something we also stands for as a brand,” says Denice Sy, chief sales & marketing officer of Ever Bilena. “His cross-border influence and genuine spirit make him the perfect ambassador for Ever Bilena as we continue to champion beauty that’s inclusive, empowering, and globally relevant.”
To celebrate this exciting partnership, Ever Bilena has prepared a lineup of special campaigns, exclusive promotions, and fan-focused activities that both Narawins (fans of Pond and his partner Phuwin) and PangPonds (Pond’s solo fandom) can look forward to. Pond will front several of the brand’s top products, including a limited-edition collection curated especially for this collaboration!
GCash, through GInsure, brings insurance within easier reach for more Filipinos
Insurance has long been considered a necessity to building financial resilience. However, for many Filipinos, its perceived costs often make it feel like a luxury only a few can afford. With daily needs considered a larger household priority, protection from future risks like illnesses or scams are often sidelined to save on expenses.
GCash, the country’s leading finance super app, aims to change this. Through its digital insurance platform GInsure, GCash makes flexible, straightforward, and affordable coverage conveniently available on a platform trusted by millions of users to manage their daily finances. Since launching in 2021, GInsure has empowered micro-insurance for over 14.6 million users offering over 51.4 million policies as of Q1 2025.
“We are humbled to be able to come to the aid of users who are looking for a more affordable and accessible way to protect themselves and their loved ones today and in the future,” said Winsley Bangit, GCash vice president and head of new business.
Affordable protection made simple
With a focus on affordability, GCash empowers more Filipinos to build financial resilience and prepare for a brighter future. Users can choose from over 48 insurance products tailored for their lifestyle needs including coverage for Health, Life, Travel, and more all within the app’s Marketplace.
Customers can also enhance their protection when transacting online using popular GCash features with just a few taps. Express Send Scam Insurance provides personal cyber protection from common types of scams for only ₱30 good for 30 days.
More recently, GInsure launched Buy Load Plus Health Insurance, which gives free health and accident insurance to customers who purchase mobile load credits with the GCash app. Eligible users can get up to ₱30,000 in free accident and health insurance benefits. If they are unable to work, users can also get hospital income coverage of ₱500/ day for up to 5 days. These benefits come at no additional cost or obligation.
Everyday readiness through micro-insurance
For GCash, micro-insurance provides a practical way to extend financial protection to those who have traditionally been uninsured or under-insured, especially where communities often face the greatest need for financial protection but have limited access to traditional insurance products.
By offering affordable and straightforward coverage through a digital platform, GCash empowers more customers to safeguard themselves from unexpected challenges without added hassle or expense.
As it continues to expand access to affordable insurance, GCash helps make financial protection a realistic part of everyday life for millions of Filipinos, giving them peace of mind and greater confidence to face challenges that lie ahead. For more information, please visit www.gcash.com.
For nearly a decade, the SM Mall of Asia (MOA) Arena has been more than just a world-class events venue—it has become a place of belonging for thousands of persons in the autism spectrum.
Since 2014, the Autism Society Philippines (ASP) Angels Walk for Autism has found its symbolic and logistical home in the SM MOA Arena. This annual gathering, co-presented with SM Cares, brings together families, advocates, and communities in a united call for a more inclusive future—one where Filipinos on the spectrum are fully accepted, accommodated, and appreciated.
Recognized as the Philippines’ premier indoor venue, SM Mall of Asia Arena sets the standard for accessibility and inclusivity—proudly designed to be PWD-friendly and welcoming to all.
Being one of the awardees from the 2013 Apolinario Mabini Awards Committee, SM MOA Arena receives a Gold Award as a Disabled-Friendly Establishment of the Year—affirming its commitment to support for persons with disabilities.
As one of the country’s premier indoor venues for concerts, sports, and large-scale events, the SM MOA Arena has been recognized for its inclusive design and accessibility. It features:
Wheelchair-accessible entrances, seating, and restrooms
Elevators and ramps for ease of mobility
Trained staff to assist persons with disabilities (PWDs)
Sensory-sensitive signage and spaces, ensuring comfort for all
Accessibility in action — SM MOA Arena’s dedicated PWD ramp ensures a welcoming and inclusive experience for all guests.
The PWD Section at the Lower Box of SM MOA Arena reflects the venue’s commitment to accessibility—offering comfortable and thoughtfully designed spaces with excellent views, ensuring that persons with disabilities can fully enjoy every event.
Because of these features and its commitment to inclusivity, the Philippine Foundation for the Rehabilitation of the Disabled Inc. (PFRD) has even officially recognized SM MOA Arena as a PWD-friendly venue—affirming its role as a model of accessibility in public spaces.
More than infrastructure, however, SM MOA Arena has become a meaningful space where diverse communities feel seen and supported, exemplifying how public spaces can empower communities through thoughtful design and inclusive programming.
SM MOA Arena proudly hosts ASP Angels Walk 2025—continuing its long-standing role as the home of this inspiring annual event that champions inclusion, and community support.
Families and individuals with autism enter SM MOA Arena for ASP Angels Walk 2025—stepping into a space of acceptance, celebration, and community.
Its ongoing partnership with ASP represents a shared vision of a society that not only includes—but uplifts—every individual.
“Spaces like the SM Mall of Asia Arena remind us that inclusivity isn’t just a design principle—it’s a promise we make to every member of our community. By opening our doors to the Angels Walk year after year, we proudly stand with the autism community in every step toward awareness, acceptance, and action, building our shared vision of a society that embraces and celebrates diversity,” said Mr. Arnel C. Gonzales, SM MOA Arena Senior Assistant Vice President and General Manager.
As it continues to host milestones that matter, SM MOA Arena proves that every great venue can be a platform for purpose—where compassion, accessibility, and community come together under one roof.
Manila, Philippines — The countdown has begun. As excitement continues to build for Morissette’s highly anticipated 15th anniversary concert, fans can now take the next step toward experiencing the magic. Morissette and Underdog Music, in partnership with Gabi Na Naman (GNN) Productions, has officially released the ticket prices, seat plan, and purchasing guidelines for Ember, happening on October 28, 2025, at the Smart Araneta Coliseum.
More than just a concert, Ember is a celebration of a voice that has defined a generation. After 15 remarkable years, Morissette lights up the Araneta stage once again for an evening of soaring vocals, emotional storytelling, and powerful musical moments—with musical direction by internationally acclaimed producer and arranger Troy Laureta, whose work with artists like Ariana Grande, David Foster, and Ailee brings an elevated musical experience to the show.
Seating Plan
The Smart Araneta Coliseum will be configured to maximize both visibility and sound experience. Fans are encouraged to review the official seat map before purchasing.
Important Reminder: Only tickets purchased through Ticketnet and its authorized outlets are guaranteed valid. Tickets obtained from scalpers or unauthorized sellers may be fraudulent and will not be honored by the event organizers.
This concert is officially presented by Morissette and Underdog Music, co-produced by Gabi Na Naman (GNN) Productions.
Audience Policy and Event Guidelines
Open to ages 5 and up
Children ages 5–12 must be accompanied by a ticket-bearing adult seated in the same section (maximum 2 minors per adult)
Children under 5 years old will not be admitted
A valid government-issued ID may be required for ticket redemption or venue entry
Maximum of 8 tickets per transaction
Tickets are non-refundable, except in the event of official cancellation
Organizers reserve the right to transfer, relocate, or revoke tickets in compliance with venue and safety regulations
By purchasing a ticket, attendees agree to follow all health, safety, and conduct policies implemented on event day
A Legacy in Motion
First announced earlier this year, Ember marks Morissette’s return to solo performance and the beginning of a bold new era in her artistic journey. As she prepares to make her feature film debut in Song of the Fireflies, premiering this June, Ember promises to be a defining moment in a legacy still unfolding.
Seats are limited. Secure your tickets early and be part of a historic night with Morissette. For ticketing questions and official updates, please visitwww.ticketnet.com.ph.
For Sponsorship Inquiries
Nicole Go Sales and Marketing, Ember Email: nickkggo@gmail.com Phone: 0917 320 2205
We get it, you’ve been trying to save. You’ve skipped the milk tea, passed on that sale, maybe even opened a savings account. But somehow, your money still isn’t growing the way you hoped.
The truth is, a few common money mistakes might be getting in the way of your goals. The good news? With the right tools like the Maya, the #1 Digital Bank in the Philippines, it’s easier than ever to course-correct and move forward.
Here’s a breakdown of the top money mistakes that slow down your savings, and how Maya helps you fix each one with features that are actually built for how we spend, save, and manage our lives today.
Mistake #1: Thinking saving only happens when you don’t spend
Most people think the only way to grow your money is to not touch it. So you leave it in some low interest savings account, hoping it magically multiplies. But what if your money could grow while you’re out living your life?
How Maya Fixes it:
Maya flips the script. You don’t have to pause life just to save—because Maya makes your everyday spending part of your savings strategy. Every time you use Maya for your transactions you boost your savings interest up to 15% p.a. You’re literally growing your money while buying milk tea, booking flights, or shopping for new fits. The best part? Interest is credited daily, so you can see your money grow in real-time.
Mistake #2: Saving without clear goals
Saving without a target often leads to spending without intention. Without a clear goal, your savings can feel abstract and easier to dip into.
How Maya Fixes it:
Maya’s Personal Goals feature lets you create custom savings buckets for specific needs (think: emergency fund, travel, tuition, gifts). You can set a target amount and track your progress while earning up to 4% interest per annum. Saving with a purpose keeps you focused and motivated.
Mistake #3: Relying only on savings for emergencies
One unexpected expense like a medical bill or home repair can wipe out months of savings if you don’t have a backup plan.
How Maya Fixes it:
Maya offers Easy Credit[1], a revolving credit line built into the app where you can borrow up to ₱30,000 instantly when you need extra funds, with no documents required. It’s easy to manage with transparent terms and up to 30 days to pay your used credit. You can also apply for Maya Personal Loan[2] that gives you up to ₱250,000 with no collateral needed. You can pay your loan up to 24 months, making repayments light on the pocket.
Mistake #4: Using multiple platforms for your finances
When your money is scattered across apps and accounts, it’s hard to get a clear picture of your financial health.
How Maya Fixes it:
Maya combines banking, payments, credit, savings, and investments all in one place. Whether you’re shopping online, sending money to a friend, paying bills, or saving for the holidays, you’re doing it all from one app helping you stay organized and in control.
Mistake #5: Not setting a realistic spending limit
When you don’t set a cap on how much you can spend, it’s easy to go over budget — especially when everything from food to online sales is just a few taps away.
How Maya Fixes it:
With Maya, you can transfer only what you plan to spend from your Savings to your Maya Wallet, your dedicated fund for payments and daily expenses. Use it to shop with your Maya prepaid card, pay bills, or scan to pay. It’s a simple but effective way to separate savings from spending and stick to your budget without overthinking it.
Fixing your finances doesn’t require a total lifestyle change. Sometimes, it’s just about using the right tools. Maya gives you everything you need to save smarter, borrow when necessary, invest with ease, and take control of your money without the usual stress.
Visit maya.ph<https://www.maya.ph/> or mayabank.ph<https://www.mayabank.ph/>, and follow @mayaiseverything on Facebook, Instagram, YouTube, and TikTok to learn more. Maya Philippines, Inc. and Maya Bank, Inc. are regulated by the Bangko Sentral ng Pilipinas (www.bsp.gov.ph<https://www.bsp.gov.ph>). Deposits are insured by PDIC up to ₱1 million per depositor.
There’s nothing quite like strolling through a mall with breathtaking views, expansive arcades, and lush greenery. At SM Supermalls, shopping isn’t just about transactions—it’s about enjoying spaces designed for comfort, sustainability, and a healthier environment. More than ever, SM’s commitment to green infrastructure is shaping urban air quality while creating a more livable city for everyone.
Designing for people and the planet
SM Supermalls prioritizes people-centric design, creating welcoming spaces that balance nature with modern convenience. The SM Mall of Asia’s arcades and the MOA Sky, for example, offer open, breezy walkways, encouraging leisurely strolls and even outdoor dining and entertainment. Meanwhile, SM Aura and SM North EDSA’s Sky Garden—the first in an SM mall—integrates lush vegetation and water features to reduce indoor heat, improve air quality, and create cooling effects in dense urban areas.
SM North EDSA houses the first Sky Garden in an SM mall, highlighting endemic plants and water features that bring nature onto a rooftop.
The SM MOA Sky showcases greenery and open-air spaces that promote cleaner, cooler urban living.
Championing bike-friendly cities
Beyond providing open spaces, SM Supermalls is leading bike-friendly initiatives, with over 5,000 bike parking spaces across its properties. Studies show that replacing short car trips with biking can cut carbon emissions by up to 90%, significantly reducing air pollution and its long-term impact on climate change.
Cyclists gather at SM Seaside City Cebu, championing greener, healthier urban mobility.
Bikers enjoy the convenience of secure parking as SM Supermalls champions eco-friendly transport solutions.
Greening malls with native flora
Additionally, select SM malls feature endemic plant species that enhance air quality and support local biodiversity, filtering pollutants while creating a natural habitat for urban wildlife. These green spaces are designed not just for aesthetics but to actively contribute to a healthier environment.
Making public transport more convenient
To make sustainable transport more accessible, SM Supermalls operates transport terminals that support public transportation, providing seamless connections to buses, jeepneys, and other modes of transit. These terminals encourage commuters to opt for public transport, which can significantly reduce individual carbon footprints and traffic congestion, contributing to cleaner air and more efficient urban mobility.
Powering the shift to EVs
Recognizing the need for cleaner transportation, SM Supermalls has also installed Electric Vehicle Charging Stations (EVCS) in 69 malls nationwide. By providing essential infrastructure for electric vehicles, SM is helping to lower carbon emissions and reduce reliance on fossil fuels—a crucial step in improving urban air quality. Studies indicate that EVs produce up to 60% less greenhouse gas emissions compared to traditional gas-powered vehicles, making them a key solution for reducing pollution in crowded city centers.
Monitoring air, empowering communities
SM’s commitment to sustainability extends to air quality monitoring, ensuring that urban pollution levels are tracked and addressed. Under SM Prime Holdings, the company partnered with Quezon City to establish an air quality monitoring system that records environmental data and provides updates through a publicly accessible website. This initiative allows communities to stay informed while encouraging long-term strategies for a cleaner, healthier urban space.
SM Supermalls monitors air quality in real time, empowering communities with data for cleaner, healthier cities.
A greener future for urban living
From green roofs and bike-friendly amenities to EVCS and air quality monitoring, SM Supermalls is redefining retail spaces with a deeper environmental purpose. Every visit to an SM mall contributes to a better urban future, where sustainability and innovation go hand in hand.
40 years of building better communities
Celebrating 40 years of serving communities, SM Supermalls continues to lead as a shopping and lifestyle destination in the Philippines. True to its legacy, SM remains at the forefront of environmental sustainability through pioneering waste, water and energy innovations as well as disaster resilience initiatives.
In support of the Department of Education’s (DepEd) annual Brigada Eskwela initiative, SM Supermalls mobilized thousands of volunteers across its malls nationwide from June 9 to 13, 2025, to help prepare public schools for the upcoming academic year. This year’s Brigada Eskwela carried the theme, “Nagkakaisa para sa Handa at Ligtas na Pagbabalik Eskwela.”
Driven by the spirit of bayanihan, SM employee volunteers join Brigada Eskwela to help public schools prepare for the new academic year—fostering cleaner, safer, and more welcoming spaces where students and communities can thrive.
SM employees in action—offering their hands and hearts to help schools gear up for another inspiring year of learning.
SM North EDSA volunteers sweep hallways for Brigada Eskwela—helping create clean, focused spaces where students can learn and grow.
As a long-time DepEd partner, SM Supermalls once again participated in Brigada Eskwela 2025 as part of its broader commitment to youth empowerment, environmental stewardship, and inclusive community building.
The initiative was rolled out across 75 SM Supermalls, with more than a thousand employee-volunteers working hand-in-hand with DepEd, local government units (LGUs), school representatives, and community members. It empowered community volunteers to make a tangible impact by helping schools prepare safe, clean, and inspiring learning environments.
“We are proud to be part of Brigada Eskwela again this year. Education is the cornerstone of nation-building, and through volunteerism and shared responsibility, we aim to help create safe and welcoming learning spaces for students all across the country,” said Steven Tan, President of SM Supermalls.
An employee volunteer from SM Center Pasig organizes learning materials as part of Brigada Eskwela efforts to support public school readiness.
With every wipe and every gesture of care, SM City Novaliches volunteers bring classrooms closer to a brighter, cleaner start.
Demonstrating hands-on commitment, an employee volunteer from SM City Baliwag carefully stacks hollow blocks—contributing to stronger school infrastructure.
Embodying the spirit of bayanihan, SM City Sorsogon employee volunteers paint school chairs with dedication—bringing new life to classrooms through Brigada Eskwela.
Employee volunteers from SM Center Ormoc paint classrooms as part of Brigada Eskwela, helping create more inspiring learning spaces where students can thrive.
An SM City Mindpro volunteer helps clean the school grounds during Brigada Eskwela—making way for brighter days and better learning.
SM employee-volunteers engaged in a wide range of preparatory activities including classroom cleaning and disinfection, repainting of walls and learning spaces, repairs of desks and chairs, and the turnover of essential learning materials. Through shared efforts, this annual initiative not only enhanced school facilities but also strengthened community ties and encouraged a culture of unity, pride, and collective responsibility for education.
The program benefited 66 public schools across the country, helping ensure that thousands of Filipino learners return to a clean, safe, and functional learning environment when classes resume.
By supporting Brigada Eskwela 2025, SM Supermalls reinforces its continued support and alignment with several United Nations Sustainable Development Goals, particularly SDG 4: Quality Education and SDG 17: Partnerships for the Goals, reflecting its commitment to fostering inclusive, sustainable development in every community it serves.
This initiative also forms part of SM’s broader advocacy under SM Cares, the corporate social responsibility arm of SM Supermalls, which champions programs for Persons with Disabilities, Senior Citizens, the Environment, Women and Breastfeeding Mothers, Children and Youth and Bike-Friendly initiatives.
For more updates on SM’s social good initiatives, visit www.smsupermalls.com/smcares or follow @OfficialSMCares on social media.