MERZCI is the trade name of CM & SONS FOOD PRODUCTS, INC. It is the leading bread and food pasalubong producer in Bacolod City and the island of Negros. It carries a wide array of product lines, namely, BAKESHOP, FAST FOOD, PASALUBONG, and PURIFIED WATER.

The company maintains optimum standards in its manufacturing processes and is constantly updating and improving its product lines. Along with its constant improvements, it strives to deliver customer satisfaction by bringing the highest “Value for Money” to its customers.

In 2014, following its trademark application with the Intellectual Property Office of the Philippines (IPO), the trade name got updated from Merci to Merzci. With the update in the name, came the upgrades and improvements of the company to produce better products and services to its customers. Thus, launching the brand in October 2014 as “The New and Improved MERZCI”. The addition of the letter Z in the name signifies that the company has been gearing up and focusing on targeting the GENERATION Z as the main market of its products and services. Customers can expect more from the company in the succeeding years – new products, more branches, improved customer service, and new ways to experience, share, and be part of MERZCI.

Merzci Bakeshop, Merzci Pasalubong Treats, Merci Purified Drinking Water and Vitalife Purified Drinking Water produced by C.M. & Sons Food Products, Inc. received the Dynamic Growth (Model Entrepreneur) Award presented by the Metro Bacolod Chamber of Commerce and Industry (MBCCI) in its Achievement Awards for 2011.

Other awards received by Merzci are the following:

ü 2005 National Shoppers’ Choice Annual Awards
ü Merci Pasalubong Treats: No. 1 Pinoy Delicacies Manufacturer (National)
ü 2005 National Shoppers’ Choice Annual Awards
ü Merci Purified Drinking Water: No. 1 Water Delivery Service (Negros Occidental)
ü 2005 National Shoppers’ Choice Annual Awards
ü Merci Bakeshop: No. 1 Bakeshop (Negros Occidental)

Team Merzci gives back too. They initiated a relief operation for the victims of the 6.9-magnitude earthquake in Negros Oriental in 2012. They also helped the victims of the Banago Fire that devastated over a hundred family houses in 2013.

As of Jan 2018, the company is manned by a 1, 600-strong workforce more or less, with each department effectively working together to produce and maintain quality products for its customers.

For more information about CM & Sons / Merzci, please visit www.merzci.com.ph or follow them on facebook at https://www.facebook.com/MerzciPasalubongPH/,

Do you want to eat healthy?

But in the fast-paced world we all live in, healthy eating doesn’t come easy. There’s little time to prepare, let alone shop for the healthiest meals, making greasy fast food a likely option.

But what if you could eat healthy without all the hassle and the hefty price tag?

You deserve personalized nutrition that addresses your overall macronutrient and micronutrient needs. And if you want to think, act, and perform at your best, you need the best products out there.

USANA’s Foundation

USANA was founded by Dr. Myron Wentz, an internationally recognized microbiologist, immunologist, and pioneer in infectious diagnosis.

Dr. Wentz has centered his life around a dream of creating the healthiest family on earth. USANA helps further his vision by providing the most advanced supplements science can produce. Families around the globe, as well as thousands of professional and elite athletes, trust their health to USANA every day.

USANA’s vision is to create the healthiest family on earth. Dr. Myron Wentz founded USANA with a commitment to precise formulations, pure ingredients, and continued research. More than 20 years later, that commitment continues to motivate our 60+ scientists around the world.

Starting with the raw materials that enter our state-of-the- art manufacturing facilities, every supplement is tested to ensure it meets FDA Good Manufacturing Practice requirements for dietary supplements and United States Pharmacopeia (USP) standards for potency, uniformity, and disintegration. Dr. Wentz puts his stamp of approval on many products with USANA’s potency guarantee.*

“USANA’s potency guarantee ensures that what is on the label is what is in the bottle. Our strict manufacturing processes make certain that every USANA nutritional supplement is of the absolute highest quality and contains the proper, labeled levels of potency.”

Five Reasons You Can Trust USANA

1. GROUNDBREAKING NUTRITIONAL RESEARCH. USANA invests in extensive scientific operations and information systems. It forms worldwide scientific alliances, including a partnership with the prestigious Linus Pauling Institute.

2. GUARANTEED POTENCY. USANA verifies each production batch so that what you read on a product label is what you will receive in the product.

3. FIRST-CLASS INGREDIENTS. USANA’s formulas are based on sound, scientifically proven, and clinically tested ingredients that are safe and in a form that your body can utilize.

4. HIGH-QUALITY MANUFACTURING. USANA’s quality program for nutritional products is modeled voluntarily after the pharmaceutical industry – with standards generally higher than those required under US laws. USANA is a multiple-year winner of the Utah Best of State Award for Best Dietary Supplements.

5. TRUST OF TOP ATHLETES AND HEALTH PROFESSIONALS. World class athletes trust their health to USANA products for their purity and safety. USANA products are also listed in the Physicians’ Desk Reference (PDR) in North America helping earn the trust of doctors and health professionals in many parts of the world.

Join us in sharing this vision of True Health! Love life and live it to its fullest in Happiness and Health!

This year, GetGo members are up for great travel rewards with the Points to a Million promo. To join, members must convert their credit card rewards to a minimum of 2,000 GetGo points to earn 300 bonus points instantly and the chance to become a GetGo points millionaire, flying all they want to any Cebu Pacific destination, for free!

Here are some ideas on how you can live the dream jetsetter life with 1 million GetGo points: 

Beach hopping around the Philippines anytime you want 

With summer just around the corner, there’s no better way to enjoy the sunny season than going to the best beaches in the country. Want to try hitting the waves? Siargao has the perfect spot for surfing, while Boracay offers a wide variety of water activities such as snorkeling, wakeboarding, and jet skiing. Cebu is also a go-to summer destination with the abundance of resorts and attractions. Meanwhile, Palawan offers day-tour packages that will take you to the best islands with white sands, mangrove forests, and captivating lagoons.

Celebrate all local festivals all year long 

It’s always fun in the Philippines, especially with the festivals that are happening all year-round. With 1 million GetGo points, you can experience the week-long celebrations of the country’s grandest festivals. From Ati-Atihan in Kalibo, Sinulog in Cebu, Kadayawan Festival in Davao, and Dinagyang Festival in Iloilo, you can join the party and witness each province’s history and traditions come to life with bright colors and lively music.

Experience all four seasons in Japan with your friends and family 

Japan is one of the countries where you can experience all four beautiful seasons throughout the year. Starting from March to May, you can travel to Osaka to catch the bloom of the stunning cherry blossoms. If you’re planning to fly during summer, you can watch fireworks festivals in Tokyo. You can also see the leaves change color and appreciate fall at its best in parks within Fukuoka. Or you can explore Nagoya in winter and visit ski resorts to make the most out of the holidays in the Land of the Rising Sun.

Go back and forth in Korea to relive your favorite dramas 

You’ve probably fallen in love with at least one Korean drama in your life. Imagine how exciting it would be to visit the shooting locations of that show. You can recreate your favorite scene or take a picture inspired by the best moments of that drama. If you’re more into Korean music, you can take a walking tour to the entertainment agencies located around Gangnam district. Who knows, you might get lucky and spot your oppa in the streets!

Shop ‘til you drop in Asia’s shopping destinations 

Aside from the sights and local food, Asian countries are also known for being a hub of shopping malls and complexes. If you’re in Hong Kong, you can spend the night splurging at the cheapest finds in the bustling district of Mong Kok. If you love cosmetics and everything about Korean beauty, Myeongdong will keep you entertained for the whole day. Or if you want to restock your clothes with the trendiest collection, you can buy the latest high-end fashion in Tokyo.

Spend all your special events in some of the world’s most thrilling destinations

What better way to celebrate birthdays, anniversaries, and even long weekends than by flying to the world’s top cities? Just a few miles from Guam, you can find The Challenger Deep in Marianas Trench which you can dive and explore the vibrant underwater life. Enjoy the Sydney night life by going on an exciting pub crawl along Oxford Street and King’s Cross. If you want to feel like you’re on top of the world, you can climb up Dubai’s top attraction Burj Khalifa and get an overwhelming view of the city.

On a regular day, members can fly to any of Cebu Pacific’s local destinations for as low as 4,200 GetGo points and international destinations for 6,000 GetGo points. Imagine all the possibilities if you got 1 Million of these?

So, what are you waiting for? Connect with your bank now to fly all you want faster with the Points to a Million promo.

Only those who converted their credit card rewards from the participating cards of the following banks: UnionBank, Citi, BPI Credit Cards, Asia United Bank, Bank of Commerce, EastWest Bank, RCBC Bankard, Security Bank, Robinsons Mastercard by Metrobank Card, and BDO are eligible to join. Every 1 GetGo point converted is equivalent to 1 e-raffle entry. Promo runs until March 31, 2019.

Points fare varies per destination, time of booking, and travel period. For more information on points, memberships and partners, visit www.getgo.com.ph. Stay updated on the latest promos by liking GetGoPH’s official pages on Facebook, Twitter, and Instagram.

With 1 million GetGo points, you can easily fly in and out of Hong Kong, whenever you want, to enjoy its bustling night markets, dining destinations and tourist attractions.

With the Points to a Million promo, a lucky GetGo member can fly to Siargao, Boracay, Cebu, Palawan or any Cebu Pacific destination, for free, for the summer and all year long.

As GetGo’s newest points millionaire, you can bring your family and friends to Japan and make multiple visits throughout the year to experience all four seasons in the Land of the Rising Sun.

With 1 million GetGo points, the Points to a Million promo winner can fly their families to top cities like Sydney in Australia, to celebrate birthdays, anniversaries and other special occasions.

If you’re looking for a versatile timepiece that can work well with a number of outfits, consider a simple watch with a nylon band and uncomplicated dial –TechnoMarine has just the thing.

The Swiss watch brand introduces the MoonSun Nato Collection, a wearable line with an urban style for younger watch patrons. It features a quartz movement and a smooth 40mm stainless steel case with a flame fusion crystal.

Designed to be a classic, the MoonSun Nato Collection has a vintage look that offers a choice of yellow gold, silver, or rose gold tone dial and case, plus a range of preppy nylon straps for a casual but chic finishing touch.

It is suitable for daily use and a smart choice to wear atwork and after-hour activities, for the busy weekdays and relaxed weekends.

For an effortless and stylish transition from a bustling full day to a hip evening event, the TechnoMarine MoonSun Nato Collection is the perfect choice.

TechnoMarine was founded in Switzerland in 1997. It offers watches that celebrate individuality, freedom and success but are affordable, of high quality and unconventional designs, making them symbols of achievement for people who do not wait for things to happen but create their own opportunities.

For more information, visit TechnoMarine stores in Greenbelt 3, Robinsons Galleria, Robinsons Magnolia, Shangri-La Plaza, SM City Cebu, SM Lanang Premier Davao, SM Mall of Asia, SM Megamall, SM North EDSA, TriNoma, and Uptown Mall or visit the brand’s official Facebook page: TechnoMarinePH.

[6 Feb. 2019] Smart is giving everyone all the feels this Valentine season as it debuts ‘FindHer,’ its first online series that premieres on YouTube on Feb. 9, Saturday.

Produced by Smart in partnership with Epicmedia and Bent & Buzz, the seven-part romantic-comedy online series revolves around three individuals who contend with the complexities of love in a time of smartphones and dating apps.

Smart dropped the ‘FindHer’ teaser last week, sending netizens abuzz over the quintessential dilemma of modern-day dating: Is love online? The first five episodes will be available on Feb.9, while the final two episodes will break on Feb.14, Valentine’s Day.

Epic entertainment for Filipinos

“‘FindHer’ is both a creative and strategic move for us as we continue to expand our portfolio to meet the growing appetite of Filipinos for meaningful and entertaining digital content,” said Andrew L. Santos, PLDT-Smart FVP and Consumer Marketing.

“Over the years, Smart has worked with amazing creative teams to produce heartwarming stories for our ads and other online content. ‘FindHer’ marks a milestone for us as we push our storytelling further in a series format – with a theme that is relevant to today’s generation,” said Carlo S. Endaya, PLDT-Smart Department Head and VP for Prepaid Business.

Critically-acclaimed director and writers

‘FindHer’ is helmed by critically-acclaimed director Victor Villanueva, while award-winning writer Carl Chavez and best-selling author Rod Marmol teamed up for story, which reflects the realities of modern dating and relationships.

The series features actors Barbara Ruaro as Lia, Dionne Monsanto as Aika, and Vance Larena as Gabe. Ruaro recently starred in ‘Dog Days’, a feature film at the 2018 QCinema International Film Festival, while ex-Pinoy Big Brother housemate Monsanto is known for her breakthrough role in the 2016 daytime series ‘Tubig at Langis’ and recently, the digital film ‘Glorious.’ On the other hand, Larena was last seen in ‘Bakwit Boys,’ one of the finalists at the 2018 Pista ng Pelikulang Pilipino.

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Watch ‘FindHer’ with PH’s fastest LTE network 

Smart, Sun and TNT customers can watch ‘FindHer’ with Video Every Day, which offers up to one hour of free video streaming on YouTube, iflix, NBA League Pass, iWanTV and Cignal Play. Video Every Day comes with any active subscription to Giga Surf promos. To register to Giga Surf, simply dial *121#.

Enjoy seamless streaming on your smartphone powered by Smart, the country’s fastest LTE network as recognized internet testing leader Ookla® and mobile analytics expert OpenSignal.

Be sure to catch ‘FindHer’ on Smart’s official YouTube channel and Facebook account, and follow the official hashtags #IsLoveOnline, #FindHerSeries and #SmartVideoEveryDay for updates.

Use your makeup skills to create superb and bold looks following different themesfor a chance to win the grand prize in Ever Bilena’s The Big Beauty Challenge ongoing until March 25.

The top winner in the weekly make-up tutorial video contest will win a trip for two to Phuket, Thailand, plus P50,000 cashand an additional P20,000 worth of Ever Bilena products. The grand winner will also sign an exclusive contract as a brand ambassador, and shall perform special projects for Ever Bilena.

Open to video bloggers, aspiring and professional make-up artists residing in the Philippines, the three-year-old contest requires participants to create a one-to-three-minute make-up tutorial video on how to do a complete look following a specific theme and using only Ever Bilena products. Participants can post as many videos as they want, but using models is not allowed.

The contest, which began on December 14, will test the skills of participants as they create their own versions of Ever Bilena’s weekly theme, which will be announced every Friday on Ever Bilena’s Facebook page, www.facebook.com/everbilenacosmetics. There will be one winner every week who will get P15,000 in cash.

The weekly winner with the most number of video shares and likes will receive a special prize. Weekly winners will automatically compete in the grand finals.

Entries must be public and uploaded on Facebook with the hashtags #EBBigBeautyChallengeY3 and #EverBilena. Contestants should tag Ever Bilena Cosmetics, Inc. A marketing representative from Ever Bilena will acknowledge the video submitted.

Participants will be judged based on the following criteria: 4% creativity, 20% most number of Ever Bilena products used in the video, 20% make-up executions and skills; and 20% most number of views and shares.

Ever Bilena, the leading local cosmetics brand, carries Ever Bilena Advance, a full range of make-up essentials for young professionals; Careline cosmetics for teens; Blackwater for fragrance and other personal care products.

To know more about Ever Bilena and The Big Beauty Challenge, visit Ever Bilena’s website, www.everbilena.com.ph and Facebook page, www.facebook.com/everbilenacosmetics.

SM CITY SAN JOSE DEL MONTE CENTERPIECE – SM delights its customers with heartwarming dining offers, date deals, and special in store promotions for couples perfect for Valentines date, and finding the perfect gifts that speaks from the heart at The Red Fair.

And on February 14, you will surely feel the atmosphere of love when you listen to live acoustic performances full of emotions from the heart. Grab some of the great deals this season of love and cap your shopping experience by taking your ‘Instagrammable’ photos at SM City San Jose del Monte’s Valentine Centerpiece of at the event area.

Motherhood sees no boundaries when it comes to giving the best for one’s own children. A loving mother’s instinct would naturally ensure the wellbeing of her child.

In a one-on-one interview with World Vision, Organo recounted that she never had any second thoughts about it when she heard the baby crying. “Soon after takeoff, narinig namin yung iyak ng bata. Makikita mo talaga na pagod na siya sa kakaiyak. Bilang nanay din ako, alam ko ang iyak ng bata kapag inaantok siya o nagugutom (we all heard the baby crying. Anyone can see that the child is already tired from crying. As a mom, I know when a baby cries out of sleepiness or hunger).”

When the child’s mother confirmed that she ran out of infant formula, Organo first considered expressing her breastmilk, but she knew that it would take some time. So, with the permission of PAL’s line administrator and the child’s mother, Organo breastfed the infant at the plane’s galley. Organo added that the child instantly gave signals of latching as soon as the child sat on her lap. “I saw the mother’s relief when the baby stopped crying and fell asleep.” Organo considers that particular flight a special one because it was a qualifying flight for promotion and she was able to help a passenger’s child through the gift of breastmilk.

Organo admitted that it was not the first time she wet-nursed a child. “I also once wet-nursed the kid of my neighbor.” Wet-nursing is when a child breastfeeds from another woman when his/her own mother do not have the capacity to do so. The World Health Organization (WHO) and the Department of Health (DOH) recommend wet-nursing when breastfeeding and breastmilk expression are not possible.

Breastfeeding in the Workplace is Possible

Organo shared that her own breastfeeding journey has not been a walk in the park, but the fulfillment, joy, and rewards of breastfeeding truly outweigh any struggle she had to endure.

It is worth noting here that a mother’s breastfeeding experience can be made a lot easier with a conducive environment and supportive people around her. Organo admitted that she never had second thoughts of breastfeeding her child prior to giving birth. Her husband’s encouragement also gave her the confidence to breastfeed her daughter even when she doubted her ability to produce enough breastmilk.

During the flight when she breastfed the baby, Organo also shared that the support of her colleagues made it possible. “There were only two female extra crew members during that flight but I never felt ashamed. (Usually after inflight service and I feel na kailangan ko nang magpump, I’ll ask permission para makapag pump ako sa private area ng plane. And they’d tell me, sige ma’am go ka lang (Usually after inflight service, I’d just ask permission if I can express milk for a while, and they’d tell me go ahead, ma’am).” Despite the demanding nature of a flight attendant’s job, her work environment still made it possible for her breastfeed her daughter even after maternity leave.

“Leaving my child after months of being together was so hard. There was guilt because I have to leave my daughter, but I see to it that I express breastmilk for her and bring it home every single day. So, it is a big deal for moms like me that my workplace actually supports my decision to continue breastfeeding.” She also shared that the airlines has already set up a lactation station in one of their offices to support breastfeeding for ground employees.

As mandated by Republic Act 10028 or the Expanded Breastfeeding Promotion Act of 2009, all public and private institutions shall give all breastfeeding employees not less than 40 minutes to breastfeed or to express breastmilk and allot a breastfeeding station where they can privately do so. In the case of Philippine Airlines, all breastfeeding employees are allowed to express their breastmilk every two hours or when the employee feels the need to express. During flights, breastfeeding crew members are allowed to express their breastmilk after inflight services. Organo also shared that breastfeeding is also included in staff orientation, in support of RA 10028’s provision that breastfeeding policy shall be disseminated among all employees.

As World Vision and the Department of Health implement the Mother-Baby Friendly Philippines (MBFP) project that aims to strengthen the implementation of breastfeeding laws, Patrisha Organo’s story proves that breastfeeding in the workplace is possible and doable.

Her story shows that a mother’s job is one heroic flight. No matter where they are, they only want the best for their children. Giving the best nourishment and protection through breastfeeding is the finest prelude to a child’s bright future.

“Breastfeeding is the most natural way to feed your child. For breastfeeding and working moms out there, you are not alone. There’s plenty of us here breastfeeding our child, wanting the best for them. It is a commitment to your child. So, keep on going,” Organo ended.

Visit mbfp.doh.gov.ph for more information.

– Jr. NBA Philippines Participants to Compete for Opportunity to Represent Asia Pacific

in the Jr. NBA Global Championship in Orlando, Florida –

– Online Registration for Regional Selection Camps Now Live at www.jrnba.asia/philippines –

MANILA, PHILIPPINES, Feb. 2, 2019 – The National Basketball Association today announced the Jr. NBA Philippines 2019 presented by Alaska will return for the 12th consecutive year and expand to provide youth in the region the opportunity to represent Asia Pacific in the second Jr. NBA Global Championship, a youth basketball tournament for the top 13- and 14-year-old boys and girls teams from around the world that will be held Aug. 6-11 at ESPN Wide World of Sports Complex at Walt Disney World near Orlando, Fla.

Jr. NBA Philippines 2019 tipped off today in Manila with a train-the-trainers clinic for teachers and coaches. The program, which aims to teach the fundamental skills and core values of the game at the grassroots level, will once again include nationwide youth clinics, coaching workshops, and training camps.

New this year, the Jr. NBA Global Championship Asia Pacific regional competition will expand to include youth from Australia, Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. As many as five boys and five girls from the Jr. NBA Philippines National Training Camp will be selected to participate in the first Jr. NBA Global Championship Asia Pacific Qualifiers, a week-long event in June that will feature top youth players from the region. The top performing 10 boys and 10 girls will represent Asia Pacific in the Jr. NBA Global Championship.

“As we expand the Jr. NBA Philippines program, we are excited to introduce new opportunities for players and coaches to gain an enriching experience playing with and learning from peers of diverse cultural backgrounds,” said NBA Philippines Managing Director Carlo Singson. “Together with longtime partner Alaska, we are committed to growing the Jr. NBA Philippines into an inclusive program that fosters a safe and fun environment for boys and girls to compete, learn the fundamental skills and values of the game, and positively impact the next generation of Filipino athletes.”

“Jr. NBA Philippines presented by Alaska continues to be a great platform to reach kids at a young age and inspire them to learn the fundamentals of the game in a fun and engaging way,” said Alaska Basketball Powercamp Director Jeff Cariaso. “We look forward to leveraging the excitement of the NBA to inspire basketball participation and utilizing the Jr. NBA Philippines program to promote the importance of active play and proper nutrition among the Filipino youth.”

Regional selection camps will be staged in Lucena (March 9-10), Baguio (March 23-24), Metro Manila (April 27-28), and a city in Visayas and Mindanao to select the top 40 boys and 40 girls that will advance to the National Training Camp in Metro Manila (May 17-19), which will feature an NBA and WNBA player or legend. Online registration for Regional Selection Camps opens today at www.jrnba.asia/philippines.

Jr. NBA Philippines 2019 will also include the Jr. NBA Coach of the Year program to provide training for 14 Jr. NBA coaches during the National Training Camp, culminating with the male and female Jr. NBA Coach of the Year attending the Jr. NBA Global Championship Asia Pacific Qualifiers.

Jr. NBA Philippines furthers Alaska Sports’ mission to provide proper nutrition to youth through its leading brands – Alaska Fortified Powdered Milk Drink and Alaska Chocolate Powdered Milk Drink – and by encouraging an active and healthy lifestyle.

During the 2018-19 season, the NBA and its teams plan to reach more than 51 million youth in 75 countries through league play, in-school programming, clinics, skills challenges, and other outreach events.

The 2019 edition of Jr. NBA Philippines is presented by Alaska, with AXA, Gatorade, Globe, Panasonic, Rexona, and Vivo as Official Partners. ABS-CBN S + A, Basketball TV and NBA Premium TV are the Official NBA Broadcasters of Jr. NBA Philippines.

Participants can now register for the Jr. NBA program online at www.jrnba.asia/philippines, and follow Jr. NBA on Facebook and the NBA at www.nba.com and on Facebook >>http://www.facebook.com/philsnba and Twitter http://www.twitter.com/nba_philippines. Fans can visit www.alaskamilk.com to learn more about Alaska Milk Corporation, and follow Alaska Milk on Facebook  for more information about Alaska Sports.

About the NBA

The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA 2K League. The NBA has established a major international presence with games and programming in 215 countries and territories in 50 languages, and merchandise for sale in more than 100,000 stores in 100 countries on six continents. NBA rosters at the start of the 2018-19 season featured 108 international players from 42 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 1.5 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

About Alaska Milk

Given the growing issues on health as well as the fast-changing technological environment, which leads to the change in children’s interests and behavior or sedentary lifestyle, Alaska believes that there is a need to reinforce its thrust in leading a healthy lifestyle not just by drinking milk but also by leading an active lifestyle. Alaska seeks to engage the youth, especially younger kids, in sports.

Alaska Milk looks beyond selling milk – it sells nutrition and by doing so, the Company and brand Alaska is doing its part in nation-building. Through youth sports development programs, Alaska is able to help nourish children for them to develop into champions in the field of interest and, in general, in life. The overall objective of the Alaska Sports is to strengthen the brand’s equity in nutrition through sports. To portray Alaska Fortified as a brand that helps instill the values of determination, discipline, teamwork, and hard work among the youth through sports.