Craving something tasty while you’re at SM Center Pulilan? You’ve got two best options: Wendy’s and Buffalo’s Wings N’ Things.
Craving something tasty while you’re at SM Center Pulilan? You’ve got two best options: Wendy’s and Buffalo’s Wings N’ Things.
Let’s kick things off with Wendy’s. You really can’t go wrong here: fresh burgers, big flavors, and no shortcuts. The Baconator? That thing’s a monster. Juicy patties and crisp bacon, all stacked up just right. If you want something lighter, grab their Spicy Chicken Sandwich, get some crispy fries, and don’t forget a Frosty. Seriously, it always hits the spot. Whether you’re racing through your lunch break or just hanging out, Wendy’s always delivers that comfort-food fix.
Now for something with a little more kick: Buffalo’s Wings N’ Things. Their wings are the main event. Pick your sauce; go mild with Garlic Parmesan or all-in with the Firehouse Classic if you’re up for the heat. And it’s not just about the wings; the sides are legit too. Chili N’ Cheese Nachos and Chicken Quesadilla, likewise, are excellent choices. Not into wings? The Boneless Chicken and Original Chicken Fingers are a total knockout.
The best part? Both spots are right inside the mall. So, you can eat, wander around, shop, or just hang out without ever leaving SM Center Pulilan. Swing by Wendy’s or Buffalo’s Wings N’ Things. Good food, easy to find, and always worth it.
Now for something with a little more kick: Buffalo’s Wings N’ Things. Their wings are the main event. Pick your sauce; go mild with Garlic Parmesan or all-in with the Firehouse Classic if you’re up for the heat. And it’s not just about the wings; the sides are legit too. Chili N’ Cheese Nachos and Chicken Quesadilla, likewise, are excellent choices. Not into wings? The Boneless Chicken and Original Chicken Fingers are a total knockout.
The best part? Both spots are right inside the mall. So, you can eat, wander around, shop, or just hang out without ever leaving SM Center Pulilan. Swing by Wendy’s or Buffalo’s Wings N’ Things. Good food, easy to find, and always worth it.
Hello Glow delivers professional-grade skincare made for real Filipino skin and real tropical conditions. Designed for everyday use yet powered by clinical-level ingredients, the brand focuses on results that actually work in heat, humidity, pollution, and high sun exposure.
Instead of copying global formulas made for colder climates, Hello Glow builds systems that address what local skin really goes through—persistent acne, excess oil, uneven tone, early aging, and barrier stress. The result: effective, climate-smart skincare that fits seamlessly into daily routines.
Three systems, three targeted solutions
Many international brands offer strong actives but aren’t designed for tropical wear. Others are affordable but lack performance. Hello Glow bridges that gap with three curated systems, each built to solve specific skin concerns using dermatologist-trusted ingredients.
Advanced Rejuvenating Set: serious renewal, done right
This four-step system delivers high-performance actives often found in clinic-level treatments: AHAs, BHAs, bakuchiol, niacinamide, and micro-encapsulated retinol. Together, they work beneath the surface to refine texture, fade stubborn marks, and visibly renew skin.
To counter irritation—especially important in hot, polluted environments—the formula is balanced with skin-supporting ingredients like hexylresorcinol, centella asiatica, ceramides, and hyaluronic acid. This ensures powerful results without compromising comfort.
Best for visible aging signs, rough texture, acne scarring, or uneven tone that refuses to fade. True to the brand’s philosophy, it delivers transformative results without harsh chemicals—and remains accessible whether you shop online or in-store.
Blemish Miracle System: Clear skin without punishment
Humidity fuels oil. Oil clogs pores. Breakouts follow. The Blemish Miracle System is designed to interrupt this cycle with four targeted steps that treat active acne while helping prevent future flare-ups.
Key ingredients include centella asiatica to calm inflammation, licorice root to fade post-acne marks, chamomile to soothe irritation, rosemary leaf for antimicrobial support, and green tea to regulate oil while delivering antioxidants.
Unlike traditional acne treatments that overdry and weaken the skin barrier, this system understands that even oily, breakout-prone skin needs hydration. When skin is stripped, it produces more oil. This formula treats without punishing.
Active Defense System: Everyday protection for balanced skin
Not all skin needs intensive correction. Some just need daily defense against sun, pollution, and environmental stress. The Active Defense System strengthens skin before problems appear.
Tea tree helps protect against environmental aggressors while supporting scar care. Salicylic acid keeps pores clear. Green tea balances oil and hydration. Licorice root brightens, while rosemary calms stressed skin and supports early anti-aging.
Ideal for generally clear skin with occasional breakouts, constant sun or pollution exposure, first-time skincare users, or as maintenance after intensive treatments.
Skincare built for Filipino skin and lifestyle
Hello Glow’s formulas are created with local realities in mind—high humidity, strong UV exposure, and busy daily routines. Each system is designed to stay stable in heat, work well across morena and other Filipino skin tones, and deliver professional-grade performance at approachable price points.
The Advanced Rejuvenating Set suits aging concerns, stubborn dark spots, rough texture, or acne scars (with proper sun protection).
The Blemish Miracle System targets active breakouts, inflammatory acne, combination skin, and post-acne marks.
The Active Defense System works best for generally balanced skin, environmental exposure, beginners, or post-treatment upkeep.
All three systems are suitable for dry, normal, combination, and oily skin types—and are formulated to perform in Philippine weather.
Skincare that speaks Filipino
Hello Glow proves that effective skincare doesn’t have to be intimidating, inaccessible, or imported. By pairing clinical-grade ingredients with climate-smart formulation, the
brand makes real results achievable for everyday Filipinos. In a crowded skincare market, Hello Glow stands out with proven actives, thoughtfully designed systems, and formulas that genuinely understand local skin needs—no unnecessary hype, no compromise.
Ready to transform your skin? Discover Hello Glow on Shopee, Lazada, and TikTok Shop. Follow @helloglowofficial on Instagram and TikTok, visit facebook.com/helloglowofficial, or join the conversation on X @helloglowph for skincare tips, expert insights, and new product drops. ###
For many, a marathon is a grueling 42-kilometer test of physical endurance. But for the members of the InLife Sheroes TBR Dream Crew 2026, the journey toward The Bull Runner (TBR) InLife Dream Marathon is a profound act of love, a celebration of self-worth, family, and the courage to start anew.
As the title sponsor of the marathon on February 15, 2026, InLife is not just supporting a race; it is fueling a movement of personal transformation, embodied by the InLife Sheroes TBR Dream Crew 2026. The group is composed of women and “He-for-She” male supporters who embody InLife Sheroes campaign, “#StartWithin.”
#StartWithin addresses a phenomenon many Filipino women face: “inspiralysis,” the state of being inspired but paralyzed by the noise of surface-level empowerment. Through the InLife Sheroes platform, InLife provides the tools, mentorship, and spaces necessary to turn that internal spark into action. The Bull Runner Dream Marathon is the ultimate manifestation of this mission, proving that real empowerment begins in the quiet, often messy process of looking inward, deciding to love oneself enough to pursue a dream, and taking that first intentional step toward who we are truly meant to become.
Running for healing and empowerment
The stories of the InLife Sheroes TBR Dream Crew 2026 highlight how empowerment and inner strength are built and nurtured through personal struggle and the everyday decision to keep moving forward.
Roselle Banaag began her journey during a low point of stress and depression. Today, she runs to honor her growth, transforming that initial pain into power and peace. “One day, I had to walk home, broke and lost. That walk hit 6k steps, which sparked a goal to reach 10k daily. With just thrifted shoes, I kept going. I started from a place of pain, stress, and depression, and found healing, strength, and peace through running. This marathon is more than a race. It’s a celebration of resilience, discipline, and the power of choosing to keep moving forward.”
Maan Batac runs for her two children diagnosed with autism. To her, every stride is a tribute to their daily courage. “They face challenges every day with courage and grace. Their journey inspires mine. Running now symbolizes strength, patience, and unconditional love. I dream of completing a marathon not just to tick off a goal, but to show them that persistence pays off. Even when the road is long and uncertain, we keep moving forward.”
Jomar Luczon started running “just to breathe” while feeling stuck in life. “I was stuck in a cycle of work-eat-sleep and have forgotten myself. I want to prove the past version of myself, the one that was tired, lost, and ready to give up, that we can make it. Each kilometer I run is a reminder that I am healing, growing, and choosing myself.”
Josel Castro’s self-discovery through running has become proof of the undying spirit of women. “I have endometriosis, and for the past few years, this illness controlled me. I want to become the strongest version of myself. Running is about showing up for every early run, every doubt that needed to be conquered, and every breakthrough that needed to be celebrated.”
JB Bagallon, once an athlete, admits taking a turn for the worse after graduating from his studies. “Work, vices, and unhealthy habits led me away from running. Becoming a father changed everything. I now run for my daughter to prove the value of perseverance, and for my wife, who believes in me. Every mile is a step toward becoming the best version of myself for them, and for me.”
The power of mentorship and community
The InLife Sheroes TBR Dream Crew 2026 underwent a rigorous coaching journey under renowned World Triathlon Level 2 Coach Nylah Bautista. This mentorship provided the technical discipline needed for a first marathon, but the program offers something more vital: a sense of belonging.
Dale Henson and Jessa Vitangcol note that having a coach and a supportive community have kept them accountable for their own health, and helped them train smarter, building the discipline, confidence, and endurance not just to reach the finish line, but also live more empowered lives. Luigi Galvez agrees as he says, “being surrounded by others chasing the same goal, makes everything more meaningful. It’s not just about the distance, it’s about growth.”
For Bea Villegas, being part of the Dream Crew has made her realize what she is capable of doing, and how she could further improve herself, something echoed by Mark Alborida who views this Marathon as a turning point in his life, pushing him to go beyond his limits.
“At InLife, we believe that real empowerment is not just about finding inspiration but acting on it. The TBR InLife Dream Marathon embodies this conviction as these runners rise for themselves. InLife is proud to support these marathoners who are proving to all that the most important race they will ever cover is the one that circles back to their own strength,” said InLife Chief Marketing Officer Gae L. Martinez
A Record-Breaking Journey
This year’s marathon is set to be the largest in the event’s history, welcoming a record 3,000 participants to Filinvest City, Alabang. Among them will be InLife employees and partners, running alongside the InLife Sheroes TBR Dream Crew as living ambassadors of perseverance, discipline, and conquering dreams.
In a world that can often feel harsh, these runners remind us that it is never too late to start a journey of self-discovery. By the time they cross the finish line this February 15, they won’t just be marathoners. They will be the living embodiment of what it means to #StartWithin: to be moved by internal conviction and to keep showing up for themselves, proving that the strength they discovered on this marathon journey will continue to fuel their breakthroughs long after they finish the race.
Whether you’re getting ready to celebrate love with your significant other or just simply gifting yourself with something for that extra confidence boost, February as the month of love has just become more exciting and special as Ever Bilena, one of the most established Filipino make-up brands, holds its EB 214 Sale where select Ever Bilena and Ever Bilena Plus products are priced Php 214!
Ongoing until February 28, 2026, the sale includes such popular products as EB Plus Serum Tinted Lip Oil, EB Plus Glazed Lip Booster, EB Plus Wide Awake Caffeine Concealer, EB Plus Good Skinday Serum Infused Skin Tint, EB Matte Lip Ink, EB Pillow Pop Liquid Blush, and more!
Ever Bilena’s EB 214 Sale gives you the perfect reason to stock up on some of its best-selling products which are recognized for delivering affordable, high-quality products formulated for Filipina skin tones.
Widely available in drugstores, malls, and online platforms, Ever Bilena products are formulated for tropical climate and humidity so you can have something in your bag that will keep you looking fresh and even date-ready all-day long.
So look and feel your best this Valentine’s Day and beyond with these products from Ever Bilena and Ever Bilena Plus for only Php 214. All products are available online through Ever Bilena’s flagship stores on TikTok Shop, Shopee, and Lazada and in physical stores such as Watsons, SM Beauty Dept Stores, Robinsons Dept. Stores among other leading department stores nationwide.
Valentine’s Day doesn’t always require white tablecloths or over-the-top setups. Often, the most kilig moments happen over shared plates, spontaneous orders, and conversations that stretch longer than planned. If you’re looking for a place where love feels easy and dates feel effortless, SM City Marikina checks all the boxes.
SM City Marikina is redefining the scene with a major makeover and a food lineup that actually hits. Whether it’s for a ‘forever’ kind of date or a full-on barkada food crawl, this most-loved foodie destination is the place to dine, linger, and capture the vibe. It’s the ultimate destination to go all out for those one-of-a-kind moments.
For couples who can’t commit to just one craving: Vikings Buffet
Location: Second level
Vikings SM City Marikina has an expansive selection of cuisines designed for shared moments and celebrations, perfect for every kind of Valentine’s date.
Vikings Luxury Buffet is the ultimate compromise, offering a massive spread that lets you skip the “where should we eat?” debate and dive into everything from sushi to grilled meats. It turns your Valentine’s date into a fun culinary adventure where the best part is discovering new favorites and sharing a little bit of everything together. Whether it’s an intimate dinner or a full family feast, the endless variety ensures every craving is satisfied in one delicious celebration.
For loud laughs and flavorful love: Antro & The Morning After Location: New Hallway, Ground Level
LatAm flavors without the visa or airfare—Antro serves bold, vibrant cuisine that brings the fiesta straight to your Valentine’s table.
Right beside Antro, The Morning After sets the mood with fusion yet comforting brunch favorites—ideal for laid-back dates and slow, love-filled conversations.
For couples who crave a lively vibe, Antro Kitchen & Tap and The Morning After serve up the perfect mix of Latin American-inspired comfort food and spirited atmosphere. The casual, upbeat setting takes the pressure off the evening, allowing you to focus on shareable platters and easy conversation that flows all through dinner. It’s the ideal spot for a celebratory date where the energy is high, the flavors are bold, and every moment is centered on good food and great company.
For a cozy, comforting, and effortlessly romantic vibe: Botejyu
Location: Ground Level
Cozy, comforting, and effortlessly romantic, Botejyu turns Japanese comfort food into a hearty and intimate Valentine’s date with fam or with your significant other.
Botejyu brings the heart of Osaka to your Valentine’s date with a casual, unpretentious vibe that’s all about Japanese comfort food. Whether you’re bonding over steaming Ramen bowls or sharing savory Donburi bowls, the relaxed atmosphere makes it easy to focus on each other without any fuss. It is the ideal spot for couples who believe that great conversation and authentic flavors are a great way to celebrate together.
Manam: For meals made special Location: Ground Level
Celebrate Hearts Day, or any occasion worth celebrating, with Manam’s crowd-pleasing classics.
Manam is the go-to destination for celebrations that bring people together, including Valentine’s Day. The menu is tailor-made for sharing, featuring favorites like Sinigang na Beef & Watermelon and House Crispy Sisig that turn a simple dinner into a festive gathering. With comforting flavors and must-try desserts like Buko Pie and Halo-Halo, it’s the ideal place to celebrate love, friendship, or any moment that matters.
Jiang Nan Hotpot: Warm Hearts, Hot Pot Not a couple date? This one is for the besties. Location: New Hallway, Ground Level
Simmer the love for cook-your-own hot pot with your best buddies on Valentine’s Day at Jiang Nan SM City Marikina
Jiang Nan Hotpot turns Valentine’s into a lively group celebration, offering an interactive experience filled with authentic Sichuan flavors and unlimited hotpot options. The cozy interiors invite you and your friends to slow down, cook together, and catch up at your own pace. It’s the perfect setting for a “Galentine’s” or a group date with besties, where sharing a simmering pot naturally brings everyone closer for a night of great food and even better company.
Celebrate Love, One Bite at a Time
This Valentine’s Day is all about the moments that actually matter—the shared plates, the nonstop laughs, and the deep talks that linger long after the meal is over. Whether it’s a cozy café escape, a date night with a total vibe, or a wholesome family feast, SM City Marikina provides the perfect aesthetic backdrop for every unique love story. Beyond the highlights, more flavors are waiting to be discovered at Cafe Mary Grace, Nanyang, Wangfu, Max’s Restaurant, Pepper Lunch, Ramen Kuroda, Kuya J, and French Baker. It’s the perfect time to pull up a chair and unlock new core memories where every date feels deliciously special.
(L-R) Wiz.Ai chief operating officer Alex Song, Mynt (parent company of GCash) chief technology and operations officer Pebbles Sy, Wiz.Ai chief executive officer Jianfeng Lu, and Fuse Financing Inc. President and CEO Tony Isidro
Fuse Financing Inc., the lending arm of GCash, is enhancing its customer servicing as it expands its strategic partnership with artificial intelligence (AI) solutions provider Wiz.AI, automating key processes within its collections operations, particularly Quality Assurance (QA) to strengthen the audit process and overall service quality.
Leveraging the expertise of Wiz.AI, voice AI will review and assess call recordings, evaluating performance based on service quality. This integration will help ensure that human agents remain respectful and uphold the company’s commitment to fair and responsible collection practices.
“Our partnership with Wiz.AI has already transformed how we manage high-volume collection calls, and with this renewed collaboration, we’re excited to explore new frontiers in automation. By integrating voice AI into our QA processes, we’re not only improving operational efficiency but also ensuring a more consistent and personalized customer experience,” said Tony Isidro, president and CEO of Fuse Financing Inc.
“This innovation will also support our audit process to ensure our agents remain responsible, while helping us gain insights into how we can further enhance the way we serve our customers and continuously improve our service. We highly value our customers’ dignity and maintain zero tolerance for harassment or abusive practices,” Isidro added.
Over the past three years, the lending arm of the country’s leading finance super app, GCash, and Wiz.AI have worked together to deploy VoiceBot, an AI-powered voice automation tool that handles high-volume, routine collection calls. The solution has reduced the heavy manual workload, allowing agents to focus on more complex and high-value customer concerns that require human interaction.
This marks a major step toward solving one of the lending industry’s biggest challenges: labor-intensive processes– while enhancing scalability, reducing errors, and improving the overall customer experience.
Wiz.AI’s technology enables the lending arm to offload repetitive, lower-value tasks from human agents, such as making reminder calls or verifying information. This allows agents to focus on complex customer interactions that require empathy, negotiation, or deeper problem-solving—improving both productivity and service quality.
“Fuse’s success in leveraging voice AI is a perfect example of how the GCash ecosystem uses smart technology to solve core friction points for financial inclusion,” said Pebbles Sy, chief technology and operations officer of Mynt, the parent company of GCash. “This partnership ensures our lending platform is scalable, trustworthy, and efficient, allowing us to safely serve millions more Filipinos.”
“This partnership is a testament to the transformative power of enterprise voice AI when applied to visionary financial ecosystems like GCash. At WIZ.AI, we’ve built our reputation as the most trusted AI partner because we understand that leaders need more than technology—they need solutions that integrate seamlessly and scale reliably. By expanding into quality assurance, we are jointly setting a new benchmark for digital lending operations across the region,” said Jianfeng Lu, Wiz.AI chief executive officer.
By integrating automation into both its customer service and QA functions, Fuse is directly addressing the industry’s biggest bottlenecks: limited capacity, high cost, and inconsistent quality. The result is a more scalable, accurate, and sustainable lending operation that combines digital precision with human expertise.
As Fuse Financing and Wiz.AI continue to expand their collaboration, both companies remain focused on creating a future where lending is not only faster and more efficient but also smarter, setting new standards for digital finance in the Philippines.
Valentine’s Day is all about celebrating love in all its forms: romantic, playful, thoughtful, and sweet. This year, make your “I love you” extra meaningful with gifts that reflect your partner’s personality and the moments you share, all conveniently found at SM Supermalls in the East Metro. Whether you’re shopping for your significant other, your bestie, or even yourself, because self-love counts, these gift ideas turn simple gestures into heartfelt surprises.
Valentine’s Day gifts can speak volumes about the kind of love you share. For couples on the go, practical and thoughtful items that keep up with shared routines, like matching running shoes, remind partners that love is a journey best taken side by side. For those who lean into classic romance, timeless gestures such as fresh flowers and sweet treats create warm, comforting moments that linger in memory.
Sweet indulgences like Belgian chocolates or beautifully packaged confections are perfect for sharing or savoring one piece at a time, making every bite a celebration of love. For those who love a touch of luxury, lingering perfumes from SM Store adds bold, romantic flair, leaving a lasting impression long after Valentine’s Day. Modern romantics and those embracing their self-love era can enjoy stylish everyday items like a handy flask for spontaneous outdoor dates, while playful slip-on comfort shoes with quirky accents bring personality and fun, proving that love doesn’t always have to be serious to be special.
This Valentine’s Day, let your gifts say what words sometimes can’t. Shop, surprise, and celebrate Valentine’s Day at SM City Marikina, SM City Masinag, SM City San Mateo, and SM Center Antipolo Downtown. Make it a date, make it memorable—only at SM, your most-loved Valentine’s shopping destination in the East Metro.
When the pandemic put the country in a standstill, many of the everyday yet vital services Filipinos had access to were revoked—one of which was transportation.
The absence of public transportation due to social distancing effectively limited every household’s capability to commute for essentials, and many relied on biking as their lifeline.
Recognizing the urgency in supporting its customers and surrounding communities during the challenges of the pandemic, SM Supermalls strengthened the drive for Active Mobility across all of its malls nationwide. Since then, the mall leader has become a home and advocate for Active Mobility, remaining consistent in forging spaces that not only accommodate, but protect bikers.
Because of this effort, SM has won the trust and confidence of its stakeholders in advocating for sustainable travel, culminating in a record-breaking 34-win citation at the 2025 Mobility awards.
“What began as a heartfelt initiative to support bikers during COVID, has now become an integrated bike program spanning every single SM mall in the country,” said SM Supermalls Executive Vice President for Marketing, Joaquin San Agustin. “Active Mobility plays a crucial role not just in preserving the environment but in the enrichment of every Filipino. Thus, SM aims to continually foster the culture of biking across its properties by creating beloved places where movement is safe, easy, and inclusive for everyone.
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Active Mobility Advances Through Coaction
Through a collaboration between its Corporate Social Responsibility arm, SM Cares, its mall operations, and biking communities, SM continues to refine itself as a bike-friendly space championing maxed-out Active Mobility, cycling, and inclusive transport.
“It started with us setting up parking spots exclusive to bikes to ease access for cyclists picking up essentials in our malls. Then when the volume of cyclists picked up even as the lockdown eased, we knew we had to do more for them,” said Mina Kahn, SM Division Head and Assistant Vice President for Transportation Management.
For the mall leader, this meant improving transport access through sustainable means it could easily replicate across its properties nationwide. This involved carving out dedicated spaces equipped with essential tools to safeguard and repair bikes, protecting bikes from scratches with upcycled tires cushioning racks, the introduction of intuitive bike lanes for biker safety, and the promotion of the culture of cycling.
From there, bike-friendly features have become staples even in recent developments and renovations with plans to implement more secure bike parking, install more racks, and clearer cycling lanes around the malls. Cycling groups also found a conducive haven for activities at SM properties. Biking events were regularly encouraged and hosted, with surrounding tenants adjusting operating hours to accommodate cyclists, further promoting biking not just as a mode of transportation but as a lifestyle and sport one could enjoy.
This in turn earned SM a total of 34 accolades at the recent Mobility Awards: One Gold, 11 Silver and 22 bronze for nationwide mall efforts in promoting and protecting cycling as a culture across its properties.
Additionally, the Department of Transportation (DOTr) cited SM’s sustainable approach as a demonstration of its leadership, innovation and long-term commitment to making active transport safer and more accessible to Filipinos. Its Pedal Power 2025 program was highlighted for this year’s Notable Advocacy Program and the SM Supermalls Sustainable Mobility and Bike-Friendly program received a citation for Notable Development by the Private Sector.
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About SM Supermalls
Celebrating 40 Super Years: A New Era of SM Supermalls, Evolving With You. SM Supermalls, one of Southeast Asia’s largest mall developers with 89 malls in the Philippines, marks four decades of growing with Filipinos and serving as a trusted space where diverse lifestyles and generations connect. As it enters a new era, SM Supermalls continues evolving with you, redefining the malling experience through sustainability, innovation, and a deep commitment to shaping the future of retail and urban life with inclusive, meaningful experiences for all.
About SM Cares
As the Corporate Social Responsibility arm of SM Supermalls, SM Cares is focused on enriching the lives of Filipinos through socially-conscious and environmentally-responsible programs meant to Empower Communities into long-lasting, impactful improvement.
Can you feel it? Love is in the air! But it’s not the kind that sweeps you off your feet, just the love that feels safe, warm, and homey. Self love, of course!
Hey self-lovers, consider this a sign for you to slow down and to show yourself some well-deserved LUUUUV. Because this Heart’s Day, it’s no longer just about romance, it’s about keeping your heart happy, healthy, and glowing.
Through the melody of Olivia Dean, it really is so easy to fall in love—especially with the person who’s been with you through it all. And at your most loved mall, self-care comes as easy. Because from beauty essentials to wellness musts, we’re here to help you lean into the soft life, effortlessly unbothered. So mark your calendars, set the vibe, and celebrate love your way because #LuvIsYourVibeAtSM.
STEP 1: Cleanse Out Your Worries
Love needs breathin’, so let your self-LUV journey start with a clean base. Let go of the overthinking, the stress, and everything that’s been weighing you down. Reset the vibe, and give yourself a chance to clear space for a bolder, lighter version of you.
Aivee Clinic
Let Heart’s Day redefine what it’s like to destress and declutter. Revitalize your glow and go beyond skin deep with Aivee Clinic. Be prepared to welcome a brighter, new era of you. From tailored facials to advanced and doctor-led skin care treatments, your way to self-luvin’ is conveniently located here at the 5th Level, Mega Fashion Hall of SM Megamall. STEP 2: Treat Yourself To A Nail-Boosting Glow
Now, for the ba-ba-ba-baby steps. Because once the vibe is set, it’s time to step up the glow-up. The kind that instantly lifts your mood and reminds you that beauty has always been with you.
French Tips Organic Nail Lounge
Soft, natural, and oh-so-elegant… just like every nail art lover’s dream! Situated at SM Aura, French Tips Organic Nail Lounge gives your fingertips the glow up they deserve. Using organic-focused formulas and holistic approach to nail care, it’s the kind of self-care that looks good and feels even better.
Other Branches: SM Megamall, SM Podium
Noon Talk Nail Lounge
Self-LUV should always feel like a celebration! Located at SM Mall of Asia, Noon Talk Nail Lounge can make every manicure feel like a milestone moment. With colors and finishes that frame your mood just right, this is where your nail glow-up gets personal and fun.
Other Branches: SM Megamall
Ukiyo Beauty Bar
Make every look feel effortlessly put-together with minimalist hues and soft textures to match your vibe. At Ukiyo Beauty Bar, enjoy manicure and pedicure services you truly deserve. Its curated approach to nail care blends modern chic with timeless elegance, bringing in beauty with intention at S Maison. STEP 3: Moisturize Your Spirit, Protect Your Vibe
The final step? Lock it all in. Protect your peace, nourish your soul, and keep anything that disrupts your energy at bay. Let your freshly pampered self start anew. Softer, stronger, and glowing from the inside out.
Ayumi Elite
Extend the good vibrations and accessorize your look with intention. Experience the grooming techniques of Japan at SM Aura with Ayumi Elite, delivering an instant confidence boost through top-tier eyelash extension styling.
Other Branches: SM North Edsa, SM Mall of Asia, SM Podium
The Spa Wellness
Seal in the softness through a deeply moisturizing treatment and wrap up your self-care journey at The Spa Wellness at the 5th Level of SM Podium, where peace meets pampering. From deeply relaxing massages to rich body treatments, this is your final moment to melt tension away, recharge your spirit, and walk out feeling all the LUUUV.
That’s the art of luvin’, and anyone with a heart would agree. It’s so easy to make yourself feel the love with SM Supermalls. Valentine’s Day or not, there’s always room to make time for care, calm, and a little indulgence.
This Valentine’s Day, #LuvIsYourVibeAtSM, your most loved mall of firsts and evolving finds. Because we’re here to make your Saturday night—and the rest of your life—filled with love.
Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.
President Ferdinand Marcos Jr. checks partners’ booths during the previous SM Job Fair in December 2025, engaging with employers and jobseekers and underscoring the shared commitment to making employment more accessible for Filipinos.
MANILA, Philippines – SM Supermalls rolls out its February SM Job Fairs nationwide, enabling community opportunities through accessible employment channels making the application process faster and more convenient, All For job-hunting Filipinos. Held across SM malls, the monthly #SMJobFair series connects jobseekers with employers from retail, services, logistics, manufacturing, and other key industries.
Hundreds of jobseekers gather at SM City Cabanatuan as SM Supermalls holds a job fair in celebration of the Banatu Festival, marking the city’s 76th founding anniversary and turning local festivities into real employment opportunities.
Just got hired! A job seeker beams with pride after landing a new job during the Job Fair at SM City Cabanatuan.
In celebration of the Banatu Festival, celebrating the 76th founding anniversary of Cabanatuan City, SM Supermalls kicked off February with a highly successful job fair at SM City Cabanatuan, demonstrating how career opportunities can be meaningfully woven into local festivities. Held last February 3, the job fair brought together 32 employers and a thousand jobseekers, with 90 applicants hired on the spot—underscoring the impact of aligning employment initiatives with community celebrations. By integrating career opportunities into high-traffic events such as local holidays and festivals, SM Supermalls enhances the malling experience by offering purposeful activities that customers can conveniently engage with in their most-loved SM destinations. Beyond serving as venues for celebration, SM malls evolve into community platforms that create pathways to livelihood, growth, and long-term opportunity for Filipinos nationwide.
Flagship SM Group Job Fair set for February 26 at SM North EDSA
Culminating the month’s activities is the highly anticipated SM Group Job Fair led by SM Retail on February 26 at SM City North EDSA—one of the strongest and most sought-after hiring events in the SM Job Fair calendar. Employers from across the SM Group—including retail, real estate, food, logistics, and banking—will be offering a wide range of opportunities, reinforcing why so many Filipinos aspire to join the SM family.
As the largest retail chain in the Philippines, SM Retail continues to champion a workplace where people truly belong, thrive, and grow. Job seekers can look forward to purposeful challenges, meaningful career opportunities, and a culture where efforts are recognized and celebrated—making it #SoMuchFun to build a career at SM Retail. Because at SM Retail, we’ve got it all for you—#OnlyAtSMRetail.
From resumes to real conversations, applicants engage directly with employers during on-the-spot interviews.
Resumes ready, confidence on point—jobseekers take their next big step forward.
One-Stop Job Application Made Easy
SM Job Fairs go beyond job matching by offering on-site government services, allowing applicants to complete key employment requirements in one location. Participating agencies typically include the National Bureau of Investigation, Philippine National Police, Social Security System, and PhilHealth, among others—saving jobseekers time, cost, and multiple trips.
Government agencies on-site help jobseekers complete essential employment requirements in one convenient stop.
February SM Job Fair Schedule
February 12 – SM City Taytay
February 13 – SM City Trece Martires
February 16 – SM City Olongapo Central
February 20 – SM City Legazpi
February 25 – SM City Davao
February 26 – SM City North EDSA
February 27 – SM Center Muntinlupa
February 27 – SM City Trece Martires
February 28 – SM Seaside City Cebu
Successful hired-on-the-spot (HOTS) applicants proudly pose after securing jobs at the SM Job Fair, highlighting how SM Supermalls continues to create real, immediate employment opportunities for Filipinos nationwide.
Jobseekers are encouraged to bring multiple copies of their resumes and valid IDs and visit the nearest SM Job Fair this February. For updates and mall-specific details, follow SM Supermalls on social media and join the movement through #SMJobFair. SM Supermalls Champions MSMEs—and the Filipino workforce.
